Sebanyak 31 item atau buku ditemukan

Public Relations

Theory and Practice

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

Planning and Designing Functional Facilities for Industrial Arts Education

CHAPTER I Introduction THE HE LARGE SUMS OF MONEY - local , State , and Federalallocated for school construction throughout the Nation have placed an awesome responsibility on those concerned with the planning of educational facilities ...

Teacher Quality in Upper Secondary Science Education

International Perspectives

Upper secondary science is the bridge to science-related careers and thereby to human capital formation in science and technology. Quality rather than quantity is what counts at this level and teacher quality is a major determinant. This book looks at upper secondary science teacher quality in eighteen countries from affluent Organisation for Economic Co-operation and Development members to very poor countries. The yardsticks applied to teacher quality are academic and professional education and training, professional practice including the resource base, continuing professional development, and science teacher associations. All country case studies are written to facilitate internal cross-referencing, thereby accentuating the comparative nature of the volume. The book ends with an 'investment guide' that focuses on where and how money is best spent in relation to building up and maintaining a quality upper secondary science teaching force.

This book looks at upper secondary science teacher quality in eighteen countries from affluent Organisation for Economic Co-operation and Development members to very poor countries.

A Teacher's Guide to Communicating with Parents

Practical Strategies for Developing Successful Relationships

Communicating with Parents: A Guide to Effective Practice is an essential guidebook for the K-12 education professional. This book takes an in-depth look at communicating with families of students in elementary and secondary schools and is founded on the most current research and practice. Divided into five main sections, this guide presents evidence-based content and strategies related to: Developing Caring Relationships in Schools, Communicating with Families for Student Success, Communicating with Families throughout the School Year, Communicating with Families in Meetings, and Addressing Difficult Topics with Families. Additionally, a broad-based school population is covered with pertinent information for working with families of: general education students, students with disabilities, culturally/linguistically diverse students, students from low socioeconomic status, and students with unique gifts and talents. The evidence-based material is enhanced and illustrated with examples, graphics, and professional reproducible materials, and on every page, educators will be given the most research-based content, sound examples, practical applications, and ready-to-use resources. An indispensible guide for all K-12 general education teachers, special educators, related services personnel, and administrators for both pre-service and in-service training.

Divided into five main sections; this indispensable guide covers a broad-based school population including: general education students, students with disabilities, culturally/linguistically diverse students, students from low socioeconomic ...

Introduction to Qualitative Research Methods

A Guidebook and Resource

An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. Unique in the market, this book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how methods are used in actual practice. This updated fourth edition includes all new case studies, with additional coverage of mixed methods, non-sociological settings, funding, and a sample interview guide. The studies profiled are accompanied by observation field notes, and the text includes additional readings for both students and instructors. More than just theory, this guide is designed to give you a real-world practitioner's view of how qualitative research is handled every step of the way. Many different disciplines rely on qualitative research as a method of inquiry, to gain an in-depth understanding of human behavior and the governing forces behind it. Qualitative research asks "why" and "how," and the data is frequently complex and difficult to measure. This book shows you how to effectively handle qualitative work, regardless of where it's being applied. Understand the strengths and limitations of qualitative data Learn how experts work around common methodological issues Compare actual field notes to the qualitative studies they generated Examine the full range of qualitative methods throughout the research process Whether you're studying sociology, psychology, marketing, or any number of other fields, especially in the social and behavioral sciences, human behavior is the central concern of your work. So what drives human behavior? That's what qualitative research helps to explain. Introduction to Qualitative Research Methods gives you the foundation you need to begin seeking answers.

Unique in the market, this book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how methods are used in actual practice.

Introduction to Qualitative Research Methods

The Search for Meanings

This is a book on how to conduct qualitative research and should provide those unfamiliar with qualitative methods with an adequate introduction, an overview of the range of different approaches, and guidance on how to conduct a study.

This is a book on how to conduct qualitative research and should provide those unfamiliar with qualitative methods with an adequate introduction, an overview of the range of different approaches, and guidance on how to conduct a study.

Qualitative Communication Research Methods

There are not many textbooks available (if any) that can match [this book's] intelligence.

There are not many textbooks available (if any) that can match [this book's] intelligence.

Introduction to Qualitative Research Methods

A Phenomenological Approach to the Social Sciences

Human Resource Management

People and Organisations

Get a thorough grounding in the key HR topics with this invaluable comprehensive textbook complete with online learning resources.

Muslim Women in the Economy

Development, Faith and Globalisation

This book explores the changing role of Muslim women in the economy in the twenty-first century. Sociological developments such as secular education, female-focused policies, national and global commitments to gender equality as well as contemporary technological advances have all served to shift and redefine the domestic and public roles of Muslim women, leading in many places to increases in workplace participation ​and entrepreneurship. The volume investigates the contexts of these shifts and the experiences of women balancing faith and other commitments to actively engage in the economy in vastly different countries. The book looks at how family codes and the understandings of Muslim male and female roles sit alongside social and economic advances and the increases in women partaking in the economy. ​Within a globalised world, it also highlights the importance of the implementation of the current sustainable development priorities in the context of Muslim societies, including Sustainable Development Goal 5 that focuses on the vital role of women and their full participation in all areas of sustainable development. With cases ranging from Saudi Arabia, Iran, Bangladesh, ​Pakistan, Indonesia, Nigeria, Kenya through to Spain, Bulgaria​ and Australia, Muslim Women in the Economy will be of considerable interest to those studying, researching and interested in gender, development and religious studies.

This book explores the changing role of Muslim women in the economy in the twenty-first century.