Sebanyak 320 item atau buku ditemukan

Health Communication Message Design

Theory and Practice

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs.

Mass Communication Theories

Explaining Origins, Processes, and Effects

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

This book offers the following features: Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed ...

Gender Communication Theories and Analyses

From Silence to Performance

Gender Communication Theories and Analyses: From Silence to Performance surveys the field of gender and communication with a particular focus on feminist communication theories and methods - from structuralism to poststructuralism. In this text, authors Charlotte Krolokke and Ann Scott Sorensen help readers develop analytic focus and knowledge about their underlying assumptions that gender communication scholars use in their work.

The goal of the text is to help readers develop analytic focus and knowledge about their underlying assumptions that gender communication scholars use in their work.

Analyzing Genres in Political Communication

Theory and Practice

Offers a survey of research in genres in political discourse. This book offers methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, and more), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs

Offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs.

Theorizing Communication

Readings Across Traditions

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, ...

Teori Perilaku Konsumen

Perilaku konsumen adalah proses dan aktivitas ketika seseorang berhubungan dengan pencarian, pemilihan, pembelian, penggunaan, serta pengevaluasian produk dan jasa demi memenuhi kebutuhan dan keinginan. Perilaku konsumen merupakan hal-hal yang mendasari konsumen untuk membuat keputusan pembelian. Biasanya untuk barang dengan keterlibatan rendah (low-involvement), proses pengambilan keputusan dilakukan dengan mudah, sedangkan untuk barang dengan keterlibatan tinggi (high-involvement), proses pengambilan keputusan dilakukan dengan pertimbangan yang matang. Di sisi lain, perilaku konsumen merupakan proses seorang pelanggan dalam membuat keputusan untuk membeli, menggunakan serta mengonsumsi barang-barang dan jasa yang dibeli, juga termasuk faktor-faktor yang memengaruhi keputusan pembelian dan penggunaan produk. Dari definisi tersebut, perilaku konsumen mengacu pada keinginan dan kebutuhan konsumen dalam aktivitas perusahaan. Konsep konsumen adalah raja nampaknya menjadi penting dipahami segenap pebisnis. Hal ini terjadi karena mereka memiliki kemampuan penuh untuk menyaring semua yang ditawarkan perusahaan dengan motivasi dan persepsi yang mereka miliki. Buku perilaku konsumen ini merupakan buku yang menjelaskan tentang perkembangan perilaku konsumen dari awal sampai era saat ini. Tentu banyak informasi yang terkait kajian perilaku konsumen disampaikan, baik dari sisi teoretis maupun kisah-kisah praktik yang terjadi di dunia bisnis. Buku ini sangat cocok digunakan oleh berbagai kalangan. Kalau Anda pebisnis, buku ini cocok karena banyak informasi penting dan aktual tentang beragam kasus bisnis dan teori yang sudah dikembangkan beberapa dekade sebelumnya. Kalau Anda mahasiswa, buku ini cocok sebagai bekal Anda menguatkan pemahaman dan konsep perilaku konsumen, terlebih ada mata kuliah yang secara spesifik membahas tentang perilaku konsumen di berbagai fakultas yang ada di universitas negeri maupun swasta. Kalau Anda konsultan, buku ini juga bisa digunakan untuk referensi mengelola konsultan Anda, terutama yang terkait dengan perilaku konsumen, lebih khusus lagi tentang bagaimana mengetahui, memahami, dan mendesain untuk menyikapi perilaku konsumen yang sedang berubah.

Perilaku konsumen adalah proses dan aktivitas ketika seseorang berhubungan dengan pencarian, pemilihan, pembelian, penggunaan, serta pengevaluasian produk dan jasa demi memenuhi kebutuhan dan keinginan.

Tafsir Sosial Kiai Sahal Mahfudh

Buku ini merupakan hasil dari upaya mencarikan tafsiran kontekstual dari ayat-ayat yang ditafsirkan oleh Kiai Sahal Mahfudh dalam bukunya, "Nuansa Fiqih Sosial," dan beberapa karyanya yang dipublikasikan, termasuk buku "Pesantren Mencari Makna." Kajian dalam buku ini menggunakan tafsir Ijtim'ai terhadap ayat-ayat yang digunakan sebagai dalil dalam karya Kiai Sahal. Dan dalam buku ini memberikan kesimpulan bahwa kiai Sahal sangat menawarkan adanya penafsiran kontekstual terhadap ayat-ayat Al-Qur'an. Menurutnya, Al-Qur'an mengacu pada arah tumbuhnya inspirasi yang terefleksikan dalam sikap, sifat dan perilaku inheren pada eksistensi dan proses hidup manusia sebagai titah yang akrom. Buku ini mencoba menampilkan prinsip kiai Sahal terhadap Al-Qur'an yang menurutnya, Al-Qur'an harus bisa dipahami dengan semangat pembangunan manusia yang selalu menjanjikan kesejahteraan, menuju kebahagiaan dunia akhirat, serta meningkatkan kualitas hidup manusia baik dari segi pendidikan, kesehatan, ekonomi, lingkungan, politik, dan utamanya aspek agama.

Buku ini merupakan hasil dari upaya mencarikan tafsiran kontekstual dari ayat-ayat yang ditafsirkan oleh Kiai Sahal Mahfudh dalam bukunya, "Nuansa Fiqih Sosial," dan beberapa karyanya yang dipublikasikan, termasuk buku "Pesantren Mencari ...

Interpretation Theory

Discourse and the Surplus of Meaning

The four essays that make up this volume are based upon and expand the lectures Ricoeur delivered at Texas Christian University, 27-30 November 1973, as their Centennial Lectures. They may be read as separate essays, but they may also be read as step by step approximations of a solution to a single problem, that of understanding language at the level of such productions as poems, narratives and essays, whether literary or philosophical. In other words, the central problem at stake in these four essays is that of works; in particular, that of language as a work.

The four essays that make up this volume are based upon and expand the lectures Ricoeur delivered at Texas Christian University, 27-30 November 1973, as their Centennial Lectures.

Basic TV Reporting

Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end. Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end. The late Ivor Yorke has enjoyed a wealth of experience to pass on to aspiring broadcast journalists, having spent more than 20 years as a writer, reporter, producer and editor, before becoming Head of Journalist Training, BBC News and Current Affairs. He was also a freelance training consultant. He is the author of Television News (now in its third edition) and co-author with the late Bernard Hesketh of An Introduction to ENG, also published by Focal Press. Reviews: `This is a short, well-constructed book which is of as much value to the interviewed as to the interviewer. It is practical and down-to-earth (`keep off the gin, and stick to the tonic') and delightfully easy to read.' British Journal of Educational Technology. ' Easy to read guide to the skills needed to become a successful TV reporter.' Voice of the Listener

The technique of interviewing for television is very different from that used by journalists who work in the medium of print. Newspaper journalists are able to conduct their interviews over the telephone or in some quiet corner ...

Television and Field Reporting

Television Field Production and Reporting provides an exciting introduction to the art of visual storytelling. Endorsed by the National Press Photographers Association, it focuses on the many techniques and tools available in television today. The new edition of Television Field Production and Reporting will be 4-color for the first time, an absolute must in this visually oriented, rapidly changing field..

Silence can be golden as an interviewing technique known as the “non-question question,” described from the photojournalist's point-of-view in Chapter 4, Shooting Video in the Field. Experienced interviewers know the single most ...