Sebanyak 3423 item atau buku ditemukan

New Komunikasi Pemasaran Teori dan Aplikasinya

Buku ini juga membahas tentang fenomena pemasaran era digital. Pergeseran realitas kehidupan dari nyata menjadi maya tentu juga dibarengi dengan dinamika pemasaran. Pemasaran jaman era digital sudah berbeda dengan pemasaran model konvensional. Masyarakat nyata sudah beralih menjadi masyarakat maya. Perusahaan saat ini harus mampu mengikuti fenomena tersebut agar tidak kalah langkah untuk memenangkan persaingan.

Mereka merupakan orang-orang yang dituntut memiliki kecerdasan emosi yang tinggi, tetap tenang dalam tekanan, penuh perhatian, sopan, berkomunikasi secara efektif, dan gerakan non verbal yang tetap rileks saat berkomunikasi.

Komunikasi Bisnis Teori dan Praktik

Buku yang tersaji di hadapan para pembaca ini berawal dari buah pikiran dan hasil diskusi bersama rekan-rekan praktisi bisnis. Banyak pendapat dari para praktisi bisnis bahwa komunikasi adalah awal dari segala hubungan antar manusia, terutama dalam mengawali, menjalin ataupun mempertahankan suatu bisnis. Gagalnya suatu komunikasi diantara mereka akan menimbulkan akibat yang fatal berupa kerugian materiil dan imateriel. Buku ini disusun secara sederhana dan sistematis sehingga dapat digunakan dan dipahami sebagai bahan pembelajaran bagi kalangan mahasiswa, profesional, atau peminat bidang sosial lainnya. Pada umumnya, komunikasi bisnis terjalin secara efektif apabila para pihak memiliki kemampuan menyampaikan pesan bisnis secara tulisan dan lisan, juga menerima suatu pesan dengan mendengarkan dan membaca.

Di era digital saat ini, komunikasi bisnis memiliki peran penting karena arus perkembangan teknologi informasi semakin maju. Industri bisnis kini dituntut untuk merencakan strategi yang tepat agar mampu menghadapi persaingan di pasar ...

Mass Communication Theory: Foundations, Ferment, and Future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future.

Crisis Communication

Theory and Practice

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

Selected Contents: 1.

Communication for Development in the Third World

Theory and Practice for Empowerment

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

This completely revised edition builds on the framework provided by the earlier text.

Cross-Cultural Communication

Theory and Practice

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and ...

The Rise and Decline of the Medici Bank, 1397-1494

A classic history of banking and trade in the medieval period, combining superb research and analysis with graceful writing. The Medici Bank was the most powerful banking house of the 15th century. Headquartered in Florence, Italy, it established branches in Rome, Venice, Geneva, Lyons, Bruges, London, and many other cities. The bank served as financial agent of the Church, extended credit to monarchs, and facilitated international trade in Western Europe. By their personal influence and the use of their profits, the owners and administrators of the bank contributed significantly to the development of Florence as the greatest center of the Renaissance.

A classic history of banking and trade in the medieval period, combining superb research and analysis with graceful writing.

Bank Management

Closely examine the impact of today's changing, competitive environment on commercial banks and banking services, as well as the entire financial services industry, with Koch/MacDonald's BANK MANAGEMENT, 8E. This new edition reflects the latest changes and developments, from complete regulatory updates to details of the many programs evolving amidst today's financial crises. Whether your students are practicing or future professionals, they will gain a better understanding of the risks associated with loans and securities, the process of securitization, excessive leverage and inadequate liquidity. Core business models demonstrate value core operating earnings versus trading as well as price- and volume-driven profits. The book provides a framework for developing effective strategies that ensure a proper balance between management's profit targets and allowable risk taking. The book's unique approach to understanding commercial bank management from a decision-making perspective presents actual bank managers making strong financial decisions. Your students clearly see how decisions in one area affect performance and opportunities in other areas. Students gain a solid foundation in the key issues confronting managers today as they become familiar with basic financial models used to formulate decisions and better understand the strengths and weaknesses of data analysis. With the help of this latest edition, students develop the logical thought processes needed to achieve strong financial and management results. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The book's unique approach to understanding commercial bank management from a decision-making perspective presents actual bank managers making strong financial decisions.

The Best Way to Rob a Bank is to Own One

How Corporate Executives and Politicians Looted the S&L Industry

Explores the corrupt strategies of CEOs and CFOs, in collusion with those who have regulatory oversight of their industries, that are used to defraud companies for their personal gain.

Explores the corrupt strategies of CEOs and CFOs, in collusion with those who have regulatory oversight of their industries, that are used to defraud companies for their personal gain.

The Handbook of Technical Analysis + Test Bank

The Practitioner's Comprehensive Guide to Technical Analysis

A self study exam preparatory guide for financial technical analysis certifications Written by the course director and owner of www.tradermasterclass.com, a leading source of live and online courses in trading, technical analysis, and money management, A Handbook of Technical Analysis: The Practitioner's Comprehensive Guide to Technical Analysis is the first financial technical analysis examination preparatory book in the market. It is appropriate for students taking IFTA CFTe Level I and II (US), STA Diploma (UK), Dip TA (Aus), and MTA CMT Level I, II, and III exams in financial technical analysis, as well as for students in undergraduate, graduate, or MBA courses. The book is also an excellent resource for serious traders and technical analysts, and includes a chapter dedicated to advanced money management techniques. This chapter helps complete a student's education and also provides indispensable knowledge for FOREX, bond, stock, futures, CFD, and option traders. Learn the definitions, concepts, application, integration, and execution of technical-based trading tools and approaches Integrate innovative techniques for pinpointing and handling market reversals Understand trading mechanisms and advanced money management techniques Examine the weaknesses of popular technical approaches and find more effective solutions The book allows readers to test their current knowledge and then check their learning with end-of-chapter test questions that span essays, multiple choice, and chart-based annotation exercises. This handbook is an essential resource for students, instructors, and practitioners in the field. Alongside the handbook, the author will also publish two full exam preparatory workbooks and a bonus online Q&A Test bank built around the most popular professional examinations in financial technical analysis.

This handbook is an essential resource for students, instructors, and practitioners in the field.