This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation.
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved.
Pendekatan Critical Public Relation, Etnografi Kritis & Kualitatif
Buku ini merupakan referensi untuk kajian Ilmu Public Relations yang menawarkan solusi penerapan pendekatan kritis bagi pemecahan permasalahan Public relations, antara lain melalui riset. Dalam proses Public relations, riset memungkinkan praktisi Public relations menjalankan tugasnya secara efektif, antara lain karena riset dilakukan sebagai dasar membuat perencanaan program. Praktisi Public relations dituntut mengumpulkan fakta-fakta untuk digunakan sebagai pertimbangan memulai aktivitasnya. Selanjutnya, public relations dapat melakukan riset untuk memonitor program-program yang sedang berlangsung dan untuk mengevaluasi apakah sudah diimplementasikan dengan baik atau tidak. Salah satu formula yang populer dalam bidang Public relations yaitu RACE, singkatan dari Research, Action Plan, Communication, and Evaluation. Meski demikian, saya menemukan di lapangan bahwa aplikasi riset masih jarang dilakukan oleh Public relations saat ini. Buku persembahan penerbit Prenada Media Group.
Buku ini merupakan referensi untuk kajian Ilmu Public Relations yang menawarkan solusi penerapan pendekatan kritis bagi pemecahan permasalahan Public relations, antara lain melalui riset.
A Study of Communication Management in Three Countries
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation.
Planning and Managing Effective Communication Programs
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy.
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Buku ini merupakan pegangan wajib bagi mahasiswa ekonomi dan syariah. Pada bab awal diuraikan Islam sebagai rahmat bagi seluruh alam pemikiran, dilanjutkan dengan peta pemikiran ekonomi islam yang terdiri dari transaksi bisnis yang halal dan haram. Dengan landasan tersebut, kemudian dibahas konsep operasional lembaga ekonomi dan keuangan syariah di indonesia satu persatu, mulai dari perbankan syariah, lembaga keuangan mikro syariah, sampai pada lembaga ekonomi syariah seperti lembaga zakat dan wakaf. diharapkan pembaca dengan cepat memperoleh informasi dan pemahaman yang lengkap mengenai operasional lembaga keuangan dan ekonomi yang ada di indonesia.
... Islamic Economy,Paper Subaitted for the 4th International Conference on Islamic Economics and Banking, Loughborough ... Moneter yang Adil, (terjemahan), Yogyakarta: PT. Dana Bhakti Prima Yasa, 1997. M. Najmuddin Zuhdi, Imron Rosyadi ...
