Running a Public Relations Department

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

• ISBN 13 : 9780749434243
• ISBN 10 : 0749434244
• Judul : Running a Public Relations Department
• Pengarang : Mike Beard,   Institute of Public Relations (Great Britain),  
• Kategori : Business & Economics
• Penerbit : Kogan Page Publishers
• Bahasa : en
• Tahun : 2001
• Halaman : 180
• Google Book : http://books.google.co.id/books?id=VE3LyZwe6noC&dq=intitle:Public+Relation+Management/+Public+Relation+Management&hl=&source=gbs_api
• Ketersediaan :

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved.