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Tradisi Retorika

Kerangka Teoretis Penelitian Ilmu Komunikasi Kajian Retorika

Dunia akan sangat menarik untuk dikaji dari sudut pandang ilmu komunikasi. Melalui kajian yang mendalam, Aristotle mengenalkan tiga pendekatan paling efektif untuk membujuk manusia, yaitu ethos, pathos dan logos. Melalui kajian komunikasi, Albert Mehrabian mengemukakan bahwa cara kita menyampaikan lebih penting dari apa yang kita ucapkan. Bahwa dampak keseluruhan dari pesan terdiri dari 7% verbal (kata-kata), 38% vokal dan 55% non-verbal (perasaan, sikap dan mimik wajah). Melalui kajian komunikasi pula Michael Foucault menemukan kekuatan dalam retorika. Sebagai contoh, sistem yudisial memerintah kita melalui hukum, sedangkan hukum itu sendiri hadir dalam bentuk bahasa dan diskursus (retorika). Kemanapun kita pergi, kita akan menemukan retorika, karena ia menurut Wayne Booth bersifat universal dan arsitektonik (menjadi kerangka bagi semua disiplin ilmu). Robert Craig (1999) mencatat terdapat tujuh tradisi dalam ilmu komunikasi, dan yang tertua di antaranya adalah tradisi retorika. Melalui Buku Seri Penelitian Komunikasi vol. 1 Tradisi Retorika, penulis berupaya mengulas kerangka teoretis penelitian komunikasi bidang kajian retorika secara sederhana. Buku ini bertujuan memberikan pengertian dasar terhadap retorika secara historis dan konseptual. Pada bagian akhir penulis menyarankan telaah lanjutan sebagai rujukan inti untuk pemahaman yang lebih khusus dan mendalam. Penulis berharap buku kecil ini dapat membantu mahasiswa tingkat dasar untuk melakukan penelitian di bidang ilmu komunikasi, khususnya dalam kajian retorika. Semoga bermanfaat.

Robert Craig (1999) mencatat terdapat tujuh tradisi dalam ilmu komunikasi, dan yang tertua di antaranya adalah tradisi retorika.

Contemporary Research Methods and Data Analytics in the News Industry

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

Recognize the News Form News stories, like scholarly research articles, have a basic structure—the headline, the lede paragraph, the byline (author) and a writing style. Beyond these basic structural elements, news stories have other ...

Memahami Teori-Teori Komunikasi

Teori Komunikasi seperti halnya teori dalam ilmu sosial lainnya terus berkembang dan bertambah jumlahnya, seiring dengan meningkatnya jumlah penelitian, dan juga perubahan dalam kehidupan masyarakat itu sendiri. Selain itu, karena ilmu komunikasi sangat berkaitan erat dengan ilmu-ilmu lain, terutama dalam ranah ilmu sosial, mahasiswa yang mempelajarinya seringkali kebingungan untuk membedakan apakah sebuah teori masuk ranah teori komunikasi atau bukan. Jumlah teori yang terus bertambah juga membingungkan mahasiswa untuk menerapkan teori-teori tersebut karena seringkali mempelajari teori tersebut dengan melepaskan dari teori induk atau pemikiran yang melandasi teori tersebut sebelumnya. Penyusunan buku Memahami Teori-Teori Komunikasi ini dilandasi akan kebutuhan dosen Ilmu Komunikasi untuk memperkenalkan teori-teori yang ada di dalam ranah ilmu komunikasi tanpa harus menyajikan seluruh teori yang sudah ada, melainkan hanya menyajikan teori-teori ‘induk’ yang diperlukan mahasiswa untuk memahami ilmu komunikasi itu sendiri. Oleh karena itu, buku ini tidak menyajikan seluruh teori yang ada dalam ranah ilmu komunikasi dengan beberapa alasan, pertama karena jumlah teori yang begitu banyak, kedua pada umumnya jumlah pertemuan di kelas yang terbatas sehingga tidak memungkinkan bagi seorang dosen untuk membahas seluruh teori komunikasi yang ada, dan ketiga karena menyesuaikan dengan kurikulum yang telah disusun untuk kepentingan perkuliahan di tingkat Strata 1 yang lebih bertujuan untuk memperkenalkan ketimbang pendalaman. Pendalaman masing-masing teori sendiri, akan bisa ditemukan dalam mata kuliah yang lain yang lebih spesifik sesuai dengan kurikulum masing-masing penyelenggara pendidikan.

Pendahuluan Komunikasi adalah proses sosial di mana individu menggunakan simbol untuk membangun dan menafsirkan makna di lingkungan mereka. Di sini juga termasuk komunikasi yang dimediasi, mengingat pentingnya peran teknologi komunikasi ...

Video Systems in an IT Environment

The Basics of Professional Networked Media and File-based Workflows

Audio/Video (AV) systems and Information Technology (IT) have collided. IT is being leveraged to create compelling networked media and file-based workflows. Video Systems in an IT Environment has helped thousands of professionals in broadcast, post and other media disciplines to understand the key aspects the AV/IT "tapeless convergence. World-renowned educator and speaker Al Kovalick adds his conversational and witty style to this text making the book an enjoyable learning experience. Now in its second edition, this book includes: basics of networked media, storage systems for AV, MXF and other file formats, Web services and SOA, software platforms, 14 methods for high availability design, element management, security, AV technology, transition issues, real-world case studies and much more. Each chapter weaves together IT and AV techniques providing the reader with actionable information on the issues, best practices, processes and principles of seamless AV/IT systems integration.

World-renowned educator and speaker Al Kovalick adds his conversational and witty style to this text making the book an enjoyable learning experience.

Antologi Esei Komunikasi: Teori, Isu dan Amalan (Penerbit USM)

Antologi Esei Komunikasi: Teori, Isu dan Amalan adalah kompilasi artikel yang membincangkan teori dan isu-isu serta amalan komunikasi dalam konteks Malaysia sebagai kajian kes, malah mengaplikasikan kepelbagaian perspektif dalam topik perbincangan. Secara spesifik, buku ini diterbitkan supaya boleh digunakan sebagai bahan bacaan asas dan rujukan untuk penuntut dan penyelidik dalam bidang media dan komunikasi serta bidang yang berkaitan dengannya. Secara am, ia bertujuan menyediakan bahan bacaan kepada masyarakat awam yang berminat dalam bidang komunikasi dan media untuk mendapatkan maklumat, pengetahuan dan kesedaran teoretis yang menghubungkaitkan komunikasi, media dan masyarakat. Buku ini membincangkan kepelbagaian perspektif dan teori yang wujud dalam bidang komunikasi dengan memberikan tinjauan menyeluruh terhadap kumpulan teori yang dihujahkan selama ini sebagai teori komunikasi. Artikel dalam buku ini juga menekankan kewujudan perspektif dan teori yang berbeza berasaskan kepada ideologi dan falsafah yang tertentu, manakala isu-isu tentang komunikasi dan media yang penting telah dikupas dengan teliti. Amalan yang melingkungi bidang-bidang komunikasi dan media juga dikupas bagi menterjemahkan teori ke dalam bentuk praktis serta amalan.

Chicago: University of Chicago Press. ... “Media Globalization and its effect upon international communities: Seeking a communication theory perspective”. ... Setting the Agenda: The Mass Media and Public Opinion. Cambridge: Polity.

Agenda Setting

Readings on Media, Public Opinion, and Policymaking

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public ...

Agenda-Setting

Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.

Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.

Communication and Democracy

Exploring the intellectual Frontiers in Agenda-setting theory

Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future. It is intended for those who are already reasonably well read in the research literature that has accumulated since the publication of McCombs and Shaw's original 1972 Public Opinion Quarterly article. This piece of literature documented the influence of the news media agenda on the public agenda in a wide variety of geographic and social settings, elaborated the characteristics of audiences and media that enhance or diminish those agenda-setting effects, and cataloged those exogenous factors explaining who sets the media's agenda. In the current volume, a provocative set of maps for explicating new levels of agenda-setting theory have been sketched by a new generation of young scholars, launching an enterprise that has significant implications for theoretical research and for the day-to-day role of mass communication in democratic societies. At the first level of agenda setting are agendas of objects--the traditional domain of agenda setting research--represented by an accumulation of hundreds of studies over the past quarter century. At the second level of agenda setting are agendas of attributes--one of the new theoretical frontiers whose aspects are discussed in detail in the opening chapters. Other chapters offer maps of yet other theoretical frontiers, including political advertising agendas and their impact on behavior, the framing of various agendas in the mass media and the differential impact of print and TV, the theoretical role of individual differences in the agenda-setting influence of the news media on the public agenda, methodological advances for determining cause and effect roles in agenda-setting, and the application of agenda-setting theory to historical analysis. This volume is an invitation to others to become active members of the invisible college of agenda-setting scholarship. As such, the goals of this book are threefold: * to introduce a broad set of ideas about agenda-setting; * to enrich the exploration of these ideas by enhancing scholarly dialogue among the members of this invisible college; and * to enhance the discussion of agenda-setting research in seminars and research groups around the world. Agenda-setting has remained a vital and productive area of communication research over a quarter century because it has continued to introduce new research questions into the marketplace of ideas and to integrate this work with other theoretical concepts and perspectives about journalism and mass communication. Understanding the dynamics of agenda- setting is central to understanding the dynamics of contemporary democracy. This book's set of theoretical essays, grounded in the accumulated literature of agenda- setting theory and in the creative insights of young scholars, will help lead the way toward that understanding.

Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future.

Agenda Setting in a 2.0 World

New Agendas in Communication

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century.

Media Agenda-Setting and Framing in the Second Gulf War

This book will appeal to media and communication and public opinion researchers. It is a corpus-based study of the agenda-setting and framing effects of the print media on public opinion, and examines US and UK newspapers’ use of reporting strategies to shape their readers’ attitude towards the Second Gulf War. These strategies consist of four analytic tools, namely discourse presentation categories, discourse presentation sub-categories, subjectivity markers and reporting signals (mainly verbs). This investigation reveals that the choice of reporting strategies is not only ideologically-driven, but is also highly determined by other parameters such as country, style, and genre.

This book will appeal to media and communication and public opinion researchers.