Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
This volume offers comprehensive 'state-of-the-art' overviews of educational policies concerning the teaching of English in a large number of Asian countries. Each contribution is written by a leading expert and gives a clear assessment of current policies and future trends. Starting with a description of the English education policies in the respective countries, the contributors then delve into the 'nuts and bolts' of the English education policies and how they play out in practice in the education system, in schools, in the curriculum, and in teaching. Topics covered include the balance between the acquisition of English and the national language, political, cultural, economic and technical factors that strengthen or weaken the learning of English.
This volume offers comprehensive 'state-of-the-art' overviews of educational policies concerning the teaching of English in a large number of Asian countries.
The principles of Total Quality Management have proven to be invaluable to organisations in all sectors of business and commerce and to the individuals they comprise. Indeed many organisations have discovered the relationship between quality and profitability. Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM. It comprises three interlinked modules - fundamentals of TQM, methods of TQM and process management and improvement - and provides an integrated approach to this increasingly important business strategy. Fundamentals of Total Quality Managementis vital reading for students doing MBAs, and those on MSc courses in business studies and engineering featuring TQM models, as well as practitioners in quality management and control.
Now, more than ever, it is important to develop a quality strategy by adopting the principles of TQM. This important text provides a solid framework for understanding the basic concepts of TQM.
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Thus the approach seems to narrow unnecessarily the range of morality and of moral education , although the expansion of the Kohlber- gian moral education to include content may to some extent return such issues to the sphere of ethics ...
This text seeks to elucidate the nature and methodology of Islamic political economy, offering a comparative study of occidental thought in the same area. Topics of microeconomics and macroeconomic theory are covered.
This text seeks to elucidate the nature and methodology of Islamic political economy, offering a comparative study of occidental thought in the same area. Topics of microeconomics and macroeconomic theory are covered.
Substansi utama isi buku ini antara lain memuat uraian permasalahan kepegawaian sipil di Indonesia, mulai dari sistem lama (terdahulu) hingga ke sistem yang terbaru—undang-undang kepegawaian sipil —yang mulai diberlakukan, perubahan paradigma pemerintahan, manajemen kepegawaian pemerintah, masalah kebijakan dan peraturan tentang pegawai negeri sipil, penataan birokrasi, dan proses manajemen kepegawaian sipil, serta alternatif solusi persoalan yang dihadapi dalam penataan dan pengelolaan kepegawaian sipil di Indonesia. Buku persembahan penerbit PrenadaMediaGroup
Staf Ahli Bidang Hukum Meneg PAN • Staf Ahli Bidang Kebijakan Publik • Staf Ahli Bidang Hubungan Staf ahli ... Asdep Urusan Komunikasi dan Informasi PAN Bidang Deputi Bidang Akuntabilitas Pelayanan Aparatur Publik Asdep Urusan Analisis ...
Introduction to Communication Sciences and Disorders: The Scientific Basis of Clinical Practice is designed for undergraduate students who are taking a first course in the discipline of Communication Sciences and Disorders (CSD). The textbook presents students with the range of communication impairments in society, the consequences of those impairments for the persons who have them as well as for their family members, and the treatments that are available to lessen or remediate the effects of the disorders. The text is organized into three sections on Language, Speech, and Hearing. Each chapter is concise and written to convey the core information for each topic. The material is presented in a way that maintains the interest of the student through expository clarity and brevity in a course that treats so many different facets of a complex discipline. The textbook also serves the needs of the instructor by organizing the material in a teachable way. Introduction to Communication Sciences and Disorders emphasizes the scientific basis of the field by presenting specific clinical examples to demonstrate the translation of laboratory science to clinical aspects of speech, language, and hearing disorders. Students will leave the course a good deal more knowledgeable and sensitive about what it means to be communicatively impaired in contemporary society. Key Features: * Consistency of presentation across chapters as well as clearly-stated relationships between information in different chapters * Features beautiful original, full-color illustrations designed to be instructive learning tools * Each chapter begins with an introduction and ends with a summary to present and review key concepts * Modern and up-to-date treatment options written for the needs of the field of communication sciences and disorders * Covers the core essentials of the subject concisely and to the point * Structured to aid the instructor with sections easily assimilated into extant lectures Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
Key Features: * Consistency of presentation across chapters as well as clearly-stated relationships between information in different chapters * Features beautiful original, full-color illustrations designed to be instructive learning tools ...
We humans are faced with an interesting problem: That which we think we un derstand the most-our own behavior-we probably understand the least. On the eve of a new millennium. the planet is beset by a host of problems that are. for the most part. caused by human behavior. Ironically. although it seems that the greatest impact of our behavior is on the planet and its other inhabitants. we may actually be threatening our own future the most. For example. we have caused untold harm to the air we breathe. to the water we drink. and. by exten sion. to much of the food we eat. More important perhaps. we have created a so ciety in which. among other things. many people are anxious and depressed. young women starve themselves. and alcohol and cigarette use are responsible for hundreds of thousands of cases of illness and death every year. And humans still murder one another at an astounding rate. while at the same time continu ing to affirm the value of human life. At a time when it is critical that our chil dren become educated. more and more children are not learning the basic skills they will need to think logically so that they can begin to solve the world's problems. The question may be not "Can the planet survive?" but. rather. "Can we humans survive and change our own destructive actions?" Although many scholars. philosophers.
An Example of Experimental Research: Facilitated Communication To illustrate the activities necessary in experimentation, we will consider a study conducted by Wheeler, Jacobson, Paglieri, and Schwartz (1993) which was one of the ...
