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Public Relations

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world.

Sticks, Stones, and Shadows

Building the Egyptian Pyramids

What do the pyramids of Egypt really represent? What could have driven so many to so great, and often so dangerous, an effort? Was the motivation religious or practical? Illustrated with more than 300 photographs and drawings, this book presents an original approach to the subject of pyramid building. It reveals the connection between devices that served both a practical need for survival and a spiritual belief in gods and goddesses. It examines Egyptian technologies and techniques from the origins of pyramid development to the step-by-step details of how the ground was leveled, how the site was oriented, and how the stone was raised and placed to meet at a distant point in the sky. Here the author also asks and answers questions virtually ignored for the last century. He discloses, for example, the ancient use of shadows, now denigrated to the ornamental back-yard sundial, but once an important tool for telling the height of an object, geographical directions, the seasons of the year, and the time of day. He also reinterprets the ancient "stretching of the cord" ceremony, which once was thought to have only religious significance but here is shown as the means of establishing the sides of a pyramid.

Was the motivation religious or practical? Illustrated with more than 300 photographs and drawings, this book presents an original approach to the subject of pyramid building.