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Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

Productivity and Organizational Management

Effective work practices and good employee relations are a real necessity of nowadays organizations, as they can help to reduce absenteeism, turnover, organizational costs, conducting to high levels of commitment, effectiveness, performance as well as productivity. Addressing these questions, this book focuses on the implications of changes in productivity and organizational management, exploring models, tools and processes.

The present research was carried out on the certified service units of UM. A brief description of those units and of the university follows. Founded in 1973, UM is a (northern) Portuguese public institute of higher education, ...

Advisory Boards in Medium-Sized Companies

An International Comparison

Advisory boards offer various advantages in corporate settings related to shareholder relief, consulting know-how, and marketing. They have been gaining increasing importance across the world, especially in medium-sized companies which by nature differ from large corporations in their independent business models, leaner structures and special culture. With contributions from renowned practical experts from several countries, Advisory Boards in Medium-Sized Companies helps to classify, compare and understand the role of advisory boards in SMEs in the main legal and economic systems around the world. This useful and timely book analyses the legal structure and framework of advisory boards in different countries and provides an overview of their situation, furthering critical mutual understanding of corporate law at the international level. Experienced practitioners from each country have brought together their experiences to improve the understanding of, and raise awareness of the benefits of, advisory boards through up-to-date and practice-oriented country reports. This book provides valuable insights for managers, shareholders, consultants, practitioners and academics alike.

This book provides valuable insights for managers, shareholders, consultants, practitioners and academics alike.

Fintech in a Flash

Financial Technology Made Easy

The financial services technology industry is booming and promises to change the way we manage our money online, disrupting the current landscape of the industry. Understanding fintech’s many facets is the key to navigating the complex nuances of this global industry. Fintech in a Flash is a comprehensive guide to the future of banking and insurance. It discusses an array of hot topics such as online payments, crowdfunding, challenger banks, online insurance, digital lending, big data, and digital commerce. The author provides easy to understand explanations of the 14 main areas of fintech and their future, and insight into the main fintech hubs in the world and the so-called unicorns, fintech firms that have made it past a $1 billion valuation. He breaks down the key concepts of fintech in a way that will help you understand every aspect so that you can take advantage of new technologies. This detailed guide is your go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry.

This detailed guide is your go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry.

Big Data

A Road Map for Successful Digital Marketing

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Of late, deep penetration strategy has become crucial to the overall marketing strategy of Indian banks. Bank penetration has become an important component of mainstream thinking for Indian bankers, and most Indian banks have made ...

The Concept of Economy in Judaism, Christianity and Islam

The present volume of Key Concepts in Interreligious Discourses offers a fascinating insight into the history, the main ideas and current developments in economic thought from the perspective of the three major monotheistic faiths Judaism, Christianity and Islam. The reader encounters topics such as price control in rabbinic Judaism, Christian monks elaborating the foundations of modern accounting, and the latest innovations in Islamic banking. Each article has been written by a renowned expert on the subject and offers a historical overview over the development of the concept, the theological and philosophical principles in the Holy Scriptures of each faith, an outline of the practical application of the concept in the present, its significance for the future, and many more.

The present volume of Key Concepts in Interreligious Discourses offers a fascinating insight into the history, the main ideas and current developments in economic thought from the perspective of the three major monotheistic faiths Judaism, ...

Building an Effective Security Program

Building an Effective Security Program provides readers with a comprehensive approach to securing the IT systems in use at their organizations. This book provides information on how to structure and operate an effective cybersecurity program that includes people, processes, technologies, security awareness, and training. This program will establish and maintain effective security protections for the confidentiality, availability, and integrity of organization information. In this book, the authors take a pragmatic approach to building organization cyberdefenses that are effective while also remaining affordable. This book is intended for business leaders, IT professionals, cybersecurity personnel, educators, and students interested in deploying real-world cyberdefenses against today’s persistent and sometimes devastating cyberattacks. It includes detailed explanation of the following IT security topics: IT Security Mindset—Think like an IT security professional, and consider how your IT environment can be defended against potential cyberattacks. Risk Management—Identify the assets, vulnerabilities and threats that drive IT risk, along with the controls that can be used to mitigate such risk. Effective Cyberdefense—Consider the components of an effective organization cyberdefense to successfully protect computers, devices, networks, accounts, applications and data. Cyber Operations—Operate cyberdefense capabilities and controls so that assets are protected, and intruders can be detected and repelled before significant damage can be done. IT Security Awareness and Training—Promote effective cybersecurity practices at work, on travel, and at home, among your organization’s business leaders, IT professionals, and staff. Resilient IT Security—Implement, operate, monitor, assess, and improve your cybersecurity program on an ongoing basis to defend against the cyber threats of today and the future.

... blockchain as follows: tamper evident and tamper resistant digital ledgers implemented in a distributed fashion (i.e., without a central repository) and usually without a central authority (i.e., a bank, company or government).

The Plurilingual TESOL Teacher

The Hidden Languaged Lives of TESOL Teachers and Why They Matter

This book introduces a new topic to applied linguistics: the significance of the TESOL teacher’s background as a learner and user of additional languages. The development of the global TESOL profession as a largely English-only enterprise has led to the accepted view that, as long as the teacher has English proficiency, then her or his other languages are irrelevant. The book questions this view. Learners are in the process of becoming plurilingual, and this book argues that they are best served by a teacher who has experience of plurilingualism. The book proposes a new way of looking at teacher linguistic identity by examining in detail the rich language biographies of teachers: of growing up with two or more languages; of learning languages through schooling or as an adult, of migrating to another linguaculture, of living in a plurilingual family and many more. The book examines the history of language-in-education policy which has led to the development of the TESOL profession in Australia and elsewhere as a monolingual enterprise. It shows that teachers’ language backgrounds have been ignored in teacher selection, teacher training and ongoing professional development. The author draws on literature in teacher cognition, bilingualism studies, intercultural competence, bilingual lifewriting and linguistic identity to argue that languages play a key part in the development of teachers’ professional beliefs, identity, language awareness and language learning awareness. Drawing on three studies involving 115 teachers from Australia and seven other countries, the author demonstrates conclusively that large numbers of teachers do have plurilingual experiences; that these experiences are ignored in the profession, but that they have powerful effects on the formation of beliefs about language learning and teaching which underpin good practice. Those teachers who identify as monolingual almost invariably have some language learning experience, but it was low-level, short-lived and unsuccessful. How does the experience of successful or unsuccessful language learning and language use affect one’s identity, beliefs and practice as an English language teacher? What kinds of experience are most beneficial? These concepts and findings have implications for teacher language education, teacher professional development and the current calls for increased plurilingual practices in the TESOL classroom.

The book questions this view. Learners are in the process of becoming plurilingual, and this book argues that they are best served by a teacher who has experience of plurilingualism.

Financialization of the economy and income inequality in selected OIC and OECD countries

The role of institutional factors

Income inequality is a serious problem confronting not only the developed world but also developing countries. Recently, financialization has been one of the culprits identified in literature as one of the cause of income inequality. This book offers the only detailed presentation of the how financialization aided the spread of income inequality in Organization of Islamic Cooperation, OIC countries. Finance has taking a center stage in the affairs of most developing economies, surpassing the real sector of the economy. The result is the creation of an indebted society in which people are comfortable with financing their financial needs through credit. This creates a debt laden society that is trapped in the cycle of debt. This book represents a comprehensive and indispensable source for students, practitioners and the general public at large. It presents data which shows the buildup of debt and the rising income inequality in Muslim countries. It includes discussion of the rise in rentier income, financialization of everyday life, decline in physical capital accumulation and deregulation of the financial sector. The book therefore, proffers solutions on how Muslim countries can come out of the present economic problem facing them. The promotion and adoption of Islamic principles, which promotes risk sharing based contracts as against debt based transaction is the way to go. When financial contracts are based on the principles of risk sharing, any gains from economic activities get to be shared equitably. Hence, not only capital owners get to enjoy the benefit from the income derived from investments, but rather, all parties that partake in the contract. Distinguished by its clarity and readability as it is written in a very easy to understand language, it is an important reference work for any concerned individual interested on the recent causes of income inequality in Muslim World.

This book offers the only detailed presentation of the how financialization aided the spread of income inequality in Organization of Islamic Cooperation, OIC countries.