Sebanyak 326 item atau buku ditemukan

Event Organizer

Teori dan Praktek

Buku berjudul “Event Organizer (Teori dan Praktek)” ini dipersembahkan bagi para pembaca dalam ilmu pengetahuan terapan di bidang manajemen dan administrasi perkantoran. Buku tersebut mengacu pada dasar teori dan praktek dalam event organizer. Adapu sistematika buku tersusun dari 11 BAB yang terdiri dari Konsep Dasar Event Organizer; Perkembangan Event Organizer; Stakeholder Event; Pengelolaan Arsip Event; Studi Kelayakan Event; Publikasi dan Promosi Event; Legalitas Event; Penyusunan Proposal Event; Perencanaan Event; Pelaksanaan Event; Evaluasi dan Laporan Event.

Adapu sistematika buku tersusun dari 11 BAB yang terdiri dari Konsep Dasar Event Organizer; Perkembangan Event Organizer; Stakeholder Event; Pengelolaan Arsip Event; Studi Kelayakan Event; Publikasi dan Promosi Event; Legalitas Event; ...

Handbook of Visual Communication

Theory, Methods, and Media

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication.

Fashion Marketing and Communication

Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing ...

Teori Perilaku Konsumen

Perilaku konsumen adalah proses dan aktivitas ketika seseorang berhubungan dengan pencarian, pemilihan, pembelian, penggunaan, serta pengevaluasian produk dan jasa demi memenuhi kebutuhan dan keinginan. Perilaku konsumen merupakan hal-hal yang mendasari konsumen untuk membuat keputusan pembelian. Biasanya untuk barang dengan keterlibatan rendah (low-involvement), proses pengambilan keputusan dilakukan dengan mudah, sedangkan untuk barang dengan keterlibatan tinggi (high-involvement), proses pengambilan keputusan dilakukan dengan pertimbangan yang matang. Di sisi lain, perilaku konsumen merupakan proses seorang pelanggan dalam membuat keputusan untuk membeli, menggunakan serta mengonsumsi barang-barang dan jasa yang dibeli, juga termasuk faktor-faktor yang memengaruhi keputusan pembelian dan penggunaan produk. Dari definisi tersebut, perilaku konsumen mengacu pada keinginan dan kebutuhan konsumen dalam aktivitas perusahaan. Konsep konsumen adalah raja nampaknya menjadi penting dipahami segenap pebisnis. Hal ini terjadi karena mereka memiliki kemampuan penuh untuk menyaring semua yang ditawarkan perusahaan dengan motivasi dan persepsi yang mereka miliki. Buku perilaku konsumen ini merupakan buku yang menjelaskan tentang perkembangan perilaku konsumen dari awal sampai era saat ini. Tentu banyak informasi yang terkait kajian perilaku konsumen disampaikan, baik dari sisi teoretis maupun kisah-kisah praktik yang terjadi di dunia bisnis. Buku ini sangat cocok digunakan oleh berbagai kalangan. Kalau Anda pebisnis, buku ini cocok karena banyak informasi penting dan aktual tentang beragam kasus bisnis dan teori yang sudah dikembangkan beberapa dekade sebelumnya. Kalau Anda mahasiswa, buku ini cocok sebagai bekal Anda menguatkan pemahaman dan konsep perilaku konsumen, terlebih ada mata kuliah yang secara spesifik membahas tentang perilaku konsumen di berbagai fakultas yang ada di universitas negeri maupun swasta. Kalau Anda konsultan, buku ini juga bisa digunakan untuk referensi mengelola konsultan Anda, terutama yang terkait dengan perilaku konsumen, lebih khusus lagi tentang bagaimana mengetahui, memahami, dan mendesain untuk menyikapi perilaku konsumen yang sedang berubah.

Perilaku konsumen adalah proses dan aktivitas ketika seseorang berhubungan dengan pencarian, pemilihan, pembelian, penggunaan, serta pengevaluasian produk dan jasa demi memenuhi kebutuhan dan keinginan.

Review of Programs for the Handicapped, 1977

Hearings Before the Subcommittee on the Handicapped of the Committee on Human Resources, United States Senate, Ninety-fifth Congress, First Session ....

Instructional Program Receptionist Secretary Division of Developmental Education Division of Curriculum Development ... Assistant Foreign Language Teacher Education Instructional Assistant Home Economics Foods Teacher Home Economics ...

Review of Programs for the Handicapped, 1977: February 7, 1977

... Division of Instruction ( Principal ) Division of Developmental Education Division of Curriculum Development Media Administrative Secretary Associate Principal , Instructional Program Associate Principal , Curriculum Planning ...

Review of Vocational Education Programs, 1975

Hearings Before the Subcommittee on Education Of..., 94-1, March 3, 6; April 11; and May 8, 1975

Handicapped Youths Modified Vocational Programs Occupational training programs designed to provide pre - vocational and vocational training opportunities utilizing existing curriculum or curriculum designed specifically for the ...

Review of Vocational Education Programs, 1975

Hearings Before the Subcommittee on Education of the Committee on Labor and Public Welfare, United States Senate, Ninety-fourth Congress, First Session ....

Handicapped Youths Modified Vocational Programs Occupational training programs designed to provide pre - vocational and vocational training opportunities utilizing existing curriculum or curriculum designed specifically for the ...

Office of Management and Budget Circular No. A-95

Evaluation, Reviews, and Coordination of Federal and Federally Assisted Programs and Projects : Hearing Before the Subcommittee on Intergovernmental Relations of the Committee on Governmental Affairs, United States Senate, Ninety-seventh Congress, Second Session, April 26, 1982

LETTERS - Continued Triangle J Council of Governments , Research Triangle Park , N.C. , Robert B. Heater , chairman , to Harold Steinberg , Associate Director for Management , Office of Management and Budget , September 16 , 1981__ ...