Sebanyak 1293 item atau buku ditemukan

Pemasaran Digital dan Perilaku Konsumen

Di era digital seperti saat ini, tren pemasaran berkembang seiring dengan perubahan teknologi yang semakin canggih. Pemasaran digital hadir sebagai suatu inovasi baru di mana proses pemasaran suatu produk atau jasa dapat dilakukan melalui digital maupun internet. Berkembangnya era digital mengubah cara hidup dan cara belanja masyarakat modern. Kebiasaan berbelanja secara tradisional yang umumnya dilakukan melalui proses pertemuan secara langsung antara pembeli dan penjual, kini telah berubah menjadi cara berbelanja online. Hal ini turut merubah perilaku konsumen dan membuat proses belanja semakin mudah. Beragam teknologi yang mengubah perilaku konsumen, mulai dari bagaimana mereka menerima informasi, mengevaluasi pilihan, sampai pada keputusan membeli. Kemudahan akses informasi menyebabkan konsumen menginginkan informasi mengenai suatu produk secara transparan, di mana mereka mampu mengidentifikasi suatu brand yang dapat dipercaya dan menimbulkan ketertarikan maupun niat beli. Buku ini secara lengkap membahas : Bab 1 Pengantar Pemasaran Digital Bab 2 Perilaku Konsumen (Persepsi, Motivasi dan Karakteristik) Bab 3 Perilaku dan Demografi Konsumen Bab 4 Simbolisme dan Budaya Merek Bab 5 E-Consumer Bab 6 e-WOM Bab 7 Online Marketplace Bab 8 Media Sosial dan Keterlibatan Konsumen Bab 9 Komunikasi Pemasaran Menggunakan Saluran Digital Marketing Bab 10 Pelayanan dan Hubungan Pemasaran Digital

Menurut Schiffman dan Kanuk Perilaku konsumen adalah suatu proses yang dilalui oleh seorang pembeli dalam mencari, membeli, menggunakan, mengevaluasi serta bertindak pada konsumsi produk dan jasa, maupun ide yang diharapkan dapat ...

Perilaku Konsumen Di Era Digital

Studi perilaku konsumen sangat penting menjadi dasar bagi manajemen pemasaran, di mana hasil kajiannya mampu membantu pemasar dalam: merencanakan bauran pemasaran; memutuskan proses segmentasi; menetapkan positioning; mampu melakukan pembedaan terhadap produk; melakukan teknik analisis lingkungan bisnis; serta pengembangan dalam riset pemasaran. Studi perilaku konsumen juga memiliki peran penting ketika pelaksanaan rancangan kebijakan publik, bagi pemangku kebijakan ekonomi dalam suatu negara. Pembuat kebijakan tersebut memerlukan kajian ini dalam merumuskan kebijakan serta perlindungan pada konsumen. Dengan mengetahui bagaimana konsumen berperilaku dapat dimanfaatkan bagi kepentingan pengembangan kemampuan seorang pemasar dalam melaksanakan tanggung jawabnya. Bagi para akademisi, analisis perilaku konsumen ini menjadi salah satu sumber dalam memperdalam ilmu pengetahuan terutama terkait perilaku konsumen. Materi buku ini disusun berdasarkan kebutuhan atau rencana perkuliahan selama satu semester baik itu di Universitas, ataupun Sekolah Tinggi Ilmu Ekonomi/Bisnis, bahkan program studi Pascasarjana studi Magister Manajemen. Oleh sebab itu, perilaku konsumen menjadi salah satu mata kuliah penting untuk diikuti mahasiswa jurusan manajemen/bisnis, terutama yang mengambil konsentrasi manajemen pemasaran. Penulis menyadari bahwa dalam penulisan buku ini masih terdapat banyak kekurangan dan keterbatasan dalam pengalaman penulis, walaupun demikian penulis berharap mudah-mudahan buku ini dapat bermanfaat bagi mahasiswa, akademisi, pelaku bisnis, manajemen perusahaan, dan pengambil kebijakan.

Studi perilaku konsumen sangat penting menjadi dasar bagi manajemen pemasaran, di mana hasil kajiannya mampu membantu pemasar dalam: merencanakan bauran pemasaran; memutuskan proses segmentasi; menetapkan positioning; mampu melakukan ...

Qualitative-quantitative Research Methodology

Exploring the Interactive Continuum

Through graphic and narrative descriptions, Newman and Benz show research to be a holistic endeavor in the world of inquiry. To clarify their argument, they provide a diagram of the "qualitative-quantitative interactive continuum" showing that qualitative analysis with its feedback loops can easily modify the types of research questions asked in quantitative analysis research and that the quantitative analysis results and its feedback can change what will be asked qualitatively.

Through graphic and narrative descriptions, Newman and Benz show research to be a holistic endeavor in the world of inquiry.

Research Methodology in Management and Industrial Engineering

This book deals with methodological issues in the field of management and industrial engineering. It aims to answer the following questions that researchers face every time they look to develop their research: How can we design a research project? What kind of paradigm should we follow? Should we develop a qualitative / phenomenological research or a quantitative / positivistic one? What technics for data collections can we use? Should we use the entire population or a sample? What kind of sampling techniques can we have? This book provides discussion and the exchange of information on principles, strategies, models, techniques, applications and methodological options possible to develop in research in management and industrial engineering. It communicates the latest developments and thinking on the research methodologies subject in the different areas, worldwide. It seeks cultural and geographic diversity in studies highlighting research methodologies that can be used in these different study areas. This book has a special interest in research on important issues that transcend the boundaries of single academic subjects. It presents contributions that challenge the paradigms and assumptions of individual disciplines or functions, with chapters grounded in conceptual and / or empirical literature. The main aim of this book is to provide a channel of communication to disseminate knowledge between academics and researchers, with a special focus on the management and industrial engineering fields. This book can serve as a useful reference for academics, researchers, managers, engineers, and other professionals in related matters with research methodologies. Contributors have identified the theoretical and practical implications of their methodological options to the development and improvement of their different study and research areas.

This book deals with methodological issues in the field of management and industrial engineering.

Computer Supported Qualitative Research

New Trends in Qualitative Research (WCQR2021)

This book includes selecting the articles accepted for presentation and discussion at WCQR2021, held on January 20th to 22nd, 2021 (Virtual Conference). The World Conference on Qualitative Research (WCQR) is an annual event that aims to bring together researchers, academics and professionals, promoting the sharing and discussion of knowledge, new perspectives, experiences and innovations on Qualitative Research. WCQR2021 featured four main application fields (Education, Health, Social Sciences, and Engineering/Technology) and seven main subjects: Rationale and Paradigms of Qualitative Research; Systematization of Approaches with Qualitative Studies; Qualitative and Mixed Methods Research; Data Analysis Types; Innovative Processes of Qualitative Data Analysis; Qualitative Research in Web Context; Qualitative Analysis with Software Support. The book is a valuable resource for everyone interested in qualitative research, emphasizing Computer-Assisted Qualitative Data Analysis Software (CAQDAS).

This book includes selecting the articles accepted for presentation and discussion at WCQR2021, held on January 20th to 22nd, 2021 (Virtual Conference).

Financial Numeracy in Mathematics Education

Research and Practice

This book presents the important role of mathematics in the teaching of financial education. Through a conceptualization of financial numeracy as a social practice, it focuses on the teaching practices, resources, and needs of secondary mathematics teachers (grades 7-12) to incorporate financial concepts in their classes. The editors and authors bring forth a novel perspective regarding mathematics education in the digital era. By focusing on financial numeracy, a key component of skills required in the digital era, they discuss important issues related to the teaching and learning of mathematics and finance. In contrary to most research in the field of financial education coming from scholars in areas such as business, accounting, management and economics, this book introduces the contribution of researchers from the field of education to the debate. The book appeals to an international audience composed of researchers, stakeholders, policymakers, teachers, and teacher educators.

The book appeals to an international audience composed of researchers, stakeholders, policymakers, teachers, and teacher educators. This book presents the important role of mathematics in the teaching of financial education.

Reforming Education in the Regions of Russia

Russia's educational system, with broad access, and high levels of scholarly achievement, has long been a source of strength. The Soviet system, however, was grossly overcentralized, inefficient, and lacking in accountability. In the last decade, attempted rapid decentralization has not been well designed, since there has been no commensurate transfer of resources and levels of responsibility have remained unclear. Unless corrected soon, the harmful impact on educational quality and equity could be very serious. The purposes of this report are to analyze the nature of the current problems and to discuss policy options open to the Russian Government in its efforts to improve educational efficiency, preserving and even improving equitable access, without sacrificing traditions of academic excellence. This report is based on analysis of trends across the 89 Russian regions and case studies. In its conclusions, the report draws on this regional experience to suggest reform options. Among other proposals, efficiency could be increased by giving schools increased financial autonomy, using of per capita financing formulae, and beginning to rationalize the teaching force and improve its quality. A national system of student assessment might help both to raise quality and improve the equity of access to highly selective institutions. Reforms are required to improve the market responsiveness of first-level vocational education, and especially to avoid excessive and premature specialization. Education practitioners and policy makers will find this publication of interest.

Russia's educational system, with broad access, and high levels of scholarly achievement, has long been a source of strength.

World Data on Education

A Guide to the Structure of National Education Systems

Concise description of 144 education systems, together with some statistical data on primary education. Summaries of information about the structure, instructional time and teaching subjects of primary or basic education throughout the world.

Concise description of 144 education systems, together with some statistical data on primary education.

Corporate Reputation and the News Media

Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation.

Tweeting the Issues in the Age of Social Media?

Intermedia Agenda Setting Between the New York Times and Twitter

This dissertation examined the intermedia agenda setting relationship between the online publication of the New York Times (i.e., NYTimes.com) and Twitter. This relationship was examined within the context of the changing media environment. The news media industry is facing down questions about its ability to turn a profit and maintain significant audience share. Simultaneously, social media services such as Twitter are growing exponentially. To this end, this dissertation explored the relative influence of each media on the other in an age where some scholars are questioning the agenda setting role of traditional news media. The dissertation assesses the argument that social media, specifically Twitter, has a direct influence on the news media agenda. This dissertation tested several hypotheses which hold that there is bi-directional intermedia agenda setting between the New York Times and Twitter both over the course of a single day and between days. Two content analyses were conducted. Data were collected twice per day over the course of one week. One content analysis examined the content of the online publication of the New York Times. The second content analysis examined posts made to Twitter. Cross-lagged panels with the Rozelle-Campbell Baseline were used to assess the nature of the hypothesized relationship. Results of the cross-correlation showed a lack of intermedia agenda setting between the New York Times online publication and Twitter for both the within-day and between-day panels. Further, results showed a lack of intermedia agenda setting for specific issues examined: the economy, the military, national security, and terrorism. Results overall suggested that the nature of the relationship between the two media under study is one of subtle influence. These results raise additional issues about the agenda setting role of traditional news media extending this argument to the social media environment. Results also demonstrate that the news media agenda and social media agenda are often similar, questioning notions of audience fragmentation as a casualty of the news media's agenda setting ability. Results were discussed in terms of their implications for the field of agenda setting research, as well as limitations and directions for future research.

This dissertation examined the intermedia agenda setting relationship between the online publication of the New York Times (i.e.