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Qualitative-quantitative Research Methodology

Exploring the Interactive Continuum

Through graphic and narrative descriptions, Newman and Benz show research to be a holistic endeavor in the world of inquiry. To clarify their argument, they provide a diagram of the "qualitative-quantitative interactive continuum" showing that qualitative analysis with its feedback loops can easily modify the types of research questions asked in quantitative analysis research and that the quantitative analysis results and its feedback can change what will be asked qualitatively.

Through graphic and narrative descriptions, Newman and Benz show research to be a holistic endeavor in the world of inquiry.