Manajemen Humas, Teknik Produksi Media Publisitas dan Public Relations Writing
Aktivitas kehumasan adalah aktivitas yang sudah muncul sejak diciptakannya manusia dan tidak bisa dilepaskan selama manusia itu berupaya memenuhi kebutuhannya. Aktivitas kehumasan ini pun makin berkembang seiring dan sama tuanya dengan perkembangan peradaban manusia. “public relations is as old as a civilization” (Newsom, Scott, & Turk, 2007). Mengapa disebut demikian? Karena prinsip-prinsip dasar humas otomatis dilakukan dan sangat diperlukan oleh manusia dalam memenuhi kebutuhan hidup. Pemenuhan kebutuhan hidup pasti membutuhkan orang lain, dan karenanya terkait dengan prinsip-prinsip aktivitas membangun relasi. Prinsip-prinsip dasar humas adalah tiga prinsip prinsip membangun relasi, yakni telling the truth (tidak berbohong), building trust (membangun kepercayaan), dan pada akhirnya bisa persuasi, yakni memengaruhi orang lain. Contoh: manusia butuh makan, butuh mencari pendamping hidup, butuh pakaian, dan kebutuhan hidup lain. Semuanya itu membutuhkan tiga prinsip membangun relasi/upaya kehumasan. Buku persembahan penerbit PrenadaMediaGroup
Aktivitas kehumasan adalah aktivitas yang sudah muncul sejak diciptakannya manusia dan tidak bisa dilepaskan selama manusia itu berupaya memenuhi kebutuhannya.
For defining research problems and finding their appropriate solutions, you need to follow a structured approach. A logical series of steps need to be performed right from selecting a topic of research to report writing. Every finding needs to be strengthened by arguments, which are adequately substantiated by data. Research in management areas needs massive experimentation and data support. Management research requires more theoretical rigours and practical insights. However, not much of the available reading material provides extensive focus on management research. Yet students are required to comprehend the nitty-gritty of doing research-right from developing their project reports to final dissertation, as part of their core curriculum. This book is well equipped with fundamentals of research and research designs. Written in a simple language, it covers all facets of management areas with details of statistical tools required for analysis in a research work. Many practical examples and tips for management researchers strengthen the content of this book. It is an essential reading for management students as well as for those who are aspiring to do their doctoral work in management. It conforms to the core syllabus of all universities and institutes.
This book is well equipped with fundamentals of research and research designs. Written in a simple language, it covers all facets of management areas with details of statistical tools required for analysis in a research work.
This Book is based upon my understanding in research as an academic, practitioner and educator. The difficulties faced in accepting research as an academic, my exposures about to what was relevant and irrelevant in the field as a research practitioner, my development of the aptitude to successfully communicate difficult concepts in simple language without sacrificing precisely and meticulousness as an educator and discussion with experts in the same field is the basis of this book. Many aspects of methodology were supplementary on the basis of the response of the teachers of research methods from different region. This experience has taken several forms, including research-based teaching, seminar projects, and supervising numerous bachelor, master’s and PhD theses. This work has helped me to discover which examples of other researchers’ work most serve to inform what research is about.
This book deals with methodological issues in the field of management and industrial engineering. It aims to answer the following questions that researchers face every time they look to develop their research: How can we design a research project? What kind of paradigm should we follow? Should we develop a qualitative / phenomenological research or a quantitative / positivistic one? What technics for data collections can we use? Should we use the entire population or a sample? What kind of sampling techniques can we have? This book provides discussion and the exchange of information on principles, strategies, models, techniques, applications and methodological options possible to develop in research in management and industrial engineering. It communicates the latest developments and thinking on the research methodologies subject in the different areas, worldwide. It seeks cultural and geographic diversity in studies highlighting research methodologies that can be used in these different study areas. This book has a special interest in research on important issues that transcend the boundaries of single academic subjects. It presents contributions that challenge the paradigms and assumptions of individual disciplines or functions, with chapters grounded in conceptual and / or empirical literature. The main aim of this book is to provide a channel of communication to disseminate knowledge between academics and researchers, with a special focus on the management and industrial engineering fields. This book can serve as a useful reference for academics, researchers, managers, engineers, and other professionals in related matters with research methodologies. Contributors have identified the theoretical and practical implications of their methodological options to the development and improvement of their different study and research areas.
Provides a range of perspectives on key themes, drawing on contrasting examples of practice from different national and cultural settings, mapping the international landscape of leadership and management in education.
Provides a range of perspectives on key themes, drawing on contrasting examples of practice from different national and cultural settings, mapping the international landscape of leadership and management in education.
For anyone wishing to understand the process of transforming education in Spain, Inmaculada Egido has presents a detailed and encyclopedic description of events. Against historic background, this book discusses the impact of recent and current change, a process which has transformed education from a very centralised to a decentralised and democratic system. As the author indicates :In the last three decades education in Spain has been characterised by a profound transformation. Practically, there is no aspect of the educational system that has not been modified during this period, including both the administration and government of education and the structure and content of educational levels, the education financing and the training and work conditions of teachers... despite the delay in the starting point the achievements of the Spanish educational system in the last years are undeniable'. The autonomy of schools receives much attention not the least because of the changes which affect school governance, the participation of parents and the role of the school principal. The author concludes that, despite democratisation, there remains the need to further this process in relation to the internal functioning of schools and especially in relation to the actual participation of parents and pupils. PARTIAL CONTENTS: Acknowledgements; The Spanish Educational System; Historical Overview of the Spanish Educational System; Key Features of the Educational System; Legislation, Principles and Administration of the Educational System; Structure of the Spanish Educational System; Teaching Staff; An Overview of the Spanish Educational System: Light and Shade; School Management: Meeting the Challenges of the New Millennium.
Against historic background, this book discusses the impact of recent and current change, a process which has transformed education from a very centralised to a decentralised and democratic system.
Buku yang ditulis oleh ahlinya, sangat baik di baca oleh mahasiswa, dosen dan praktisi. Buku Asas-Asas Hukum Pembuktian Perdata persembahan penerbit PrenadaMedia
Buku yang ditulis oleh ahlinya, sangat baik di baca oleh mahasiswa, dosen dan praktisi. Buku Asas-Asas Hukum Pembuktian Perdata persembahan penerbit PrenadaMedia
Teori dan Praktik Pengelolaan Sekolah/Madrasah di Indonesia Edisi 2
Mengelola pendidikan bukanlah persoalan mudah, dibutuhkan pemikiran dan analisis mendalam agar pendidikan yang dilaksanakan tepat sasaran dan sesuai dengan tujuan yang ditetapkan. Secara konseptual-filo-sofis pendidikan digali dari identitas, karakteristik dan khazanah budaya yang dimilikinya, sehingga pendidikan yang diterapkan tidak keluar dari akar sejarahnya. Adapun dalam praksis-aplikatifnya, pendidikan dikelola dengan manajemen yang baik agar konsep-filosofis pendidikan tersebut dapat dibumikan secara efektif, efisien, dan produktif. Tanpa sistem pengelolaan pendidikan yang baik, konsep-konsep tersebut tidak mempunyai banyakarti. Oleh karena itu, manajemen mempunyai peran sangatsignifikan dalam pelaksanaan pendidikan agar konsep dan tujuan pendidikan dapat tercapai sebagaimana yang diinginkan. Begitu pentingnya fungsi manajemen di lembaga pendidi kan, maka dapat dikatakan bahwa sesungguhnya tidak ada lembaga pendidikan yang buruk, tetapi lembaga pendidikan dengan manajemen tidak baik. Buku ini merupakan referensi dan sekaligus panduan teoritik-aplikatifdalam mengelola pendidikan khususnya di sekolah/madrasah, oleh karenanya buku ini layak menjadi referensi pegangan atau Handbook of Education Management. Buku persembahan penerbit PrenadaMediaGroup
Buku ini merupakan referensi dan sekaligus panduan teoritik-aplikatifdalam mengelola pendidikan khususnya di sekolah/madrasah, oleh karenanya buku ini layak menjadi referensi pegangan atau Handbook of Education Management.
Buku ini menawarkan hal baru di khasanah keilmuan di tanah air, khususnya kajian Public Relations. Hingga saat, penulis menemukan belum ada buku yang secara spesifik mengkaji praktik Public Relations dalam kaca mata teori-teori dan riset-riset Public Relations. Tentu saja teori dan riset tersebut dikaitkan dengan aplikasi praktis sehari-hari aktivitas Public Relations. Belum banyaknya buku sejenis ini, dikarenakan Public Relations adalah disiplin ilmu yang tergolong baru berkembang. Untuk lebih membantu pengembangan kajian teoritis dan aplikatif bidang ilmu ini, buku ini menyajikan beberapa teori dan riset khas Public Relations yang dilakukan dalam konteks di Indonesia untuk mengobservasi praktik Public Relations di Indonesia, seperti Teori Excellence, Situational Theory of the Public maupun Situational Crisis Communication. Teori-teori ini merupakan kelompok teori khas yang dimiliki Public Relations, hasil pengembangan teori-teori yang diadopsi dari bidang ilmu lainnya.
