Sebanyak 2348 item atau buku ditemukan

Power Branding

Membangun Merek Unggul dan Organisasi Pendukungnya

Merek (brand) mempunyai kekuatan yang dahsyat untuk memikat hati orang agar membeli produk atau jasa yang diwakilinya. Citra yang ditampilkan secara 'menyihir' setiap sasarannya. Keputusan pembelian pun lebih sering didasarkan pada pertimbangan merek daripada hal-hal lain. Riset banyak dilakukan untuk mengetahui merek-merek mana yang unggul - sebagai pilihan utama - di mata konsumen. Penghargaan pun diberikan kepada merek-merek unggul dari berbagai kategori produk dan jasa, yang tentu semakin menguatkan kesan benar-benar baik untuk dikonsumsi. Perbincangan seputar merek tidak hanya sebatas mencari tahu merek yang unggul tetapi sampai pula pada esensi dari merek itu sendiri, kemudian pada perubahan merek (termasuk logo perusahaan), klaim-klaim yang dijanjikan oleh sebuah merek. Buku ini menguraikan secara mendetail bagaimana mengembangkan strategi dan identitas merek, mengelola ekuitas dan nilai merek, melakukan positioning mereka di mata konsumen, serta bagaimana mengembangkan organisasi untuk mendukung kesuksesan sebuah merek yang diluncurkan ke pasar.

Merek (brand) mempunyai kekuatan yang dahsyat untuk memikat hati orang agar membeli produk atau jasa yang diwakilinya.

ANALISIS BIG DATA

Analisis Big Data sangat diperlukan bagi masyarakat dalam perkembangan zaman saat ini dikarenakan big data memberikan kemudahan dan kecepatan akses pada aliran data transaksi. Dengan menggunakan big data, akuntan dalam suatu organisasi dapat mengakses informasi transaksi dengan lebih cepat dan dapat bekerja dalam transaksi berskala besar.

Contoh Kasus Big Data Dalam Industri BANK BRI Bank BRI adalah salah satu bank milik pemerintah terbesar di Indonesia. Bank BRI hadir untuk memberikan pelayanan yang terbaik kepada Masyarakat Indonesia, menjangkau dari yang tak ...

Big Data Analytics

5th International Conference, BDA 2017, Hyderabad, India, December 12-15, 2017, Proceedings

This book constitutes the refereed conference proceedings of the 5th International Conference on Big Data Analytics, BDA 2017, held in Hyderabad, India, in December 2017. The 21 revised full papers were carefully reviewed and selected from 80 submissions and cover topics on big data analytics, information and knowledge management, mining of massive datasets, computational modeling, data mining and analysis.

This aspect involves core banking, internet and mobile banking, e-wallets, m-wallets, Omni-channel data warehouse, Data Lake and service oriented architecture. Data. The data dimension deals with the quality of the data that is present ...

Business Intelligence and Big Data

Drivers of Organizational Success

The twenty-first century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. The questions facing us today are: What does success mean? Is success a matter of chance and luck or perhaps is success a category that can be planned and properly supported? Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication technologies (ICTs). Success also requires creative behaviors and organizational cleverness from an organization. The book discusses business intelligence (BI) and Big Data (BD) issues in the context of modern management paradigms and organizational success. It presents a theoretically and empirically grounded investigation into BI and BD application in organizations and examines such issues as: Analysis and interpretation of the essence of BI and BD Decision support Potential areas of BI and BD utilization in organizations Factors determining success with using BI and BD The role of BI and BD in value creation for organizations Identifying barriers and constraints related to BI and BD design and implementation The book presents arguments and evidence confirming that BI and BD may be a trigger for making more effective decisions, improving business processes and business performance, and creating new business. The book proposes a comprehensive framework on how to design and use BI and BD to provide organizational success.

Banking. Sector. The financial sector is one of the most data-driven sectors. Data sets have grown immensely in terms of size, type, and complexity and are awkward to work with using traditional database management tools.

Electronic-banking and Management

The Public Relations Handbook

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Pena Emas Sang Guru

Sebut saja Suci, guru Aqidah-ahlaq mengungkapkan pengalamannya yang inspiratif. Seorang wanita yang mengemban tiga tugas sebagai,pengajar,istri dan sekaligus ibu dari tiga anak. Tiga tahun menjalankan tugas tersebut dengan menstabilkan semua aspek lahir dan batin. Perjalanan tugasnya yang menuntut LDR, bisa memberikan inspirasi pada pembaca, bagaimana agar sukses dalam menjalankan tugas dan kewajibannya meskipun jauh dari keluarga. Berbeda dengan kiat Jahriyatun menjaga kesehatan lahir batin ketika mengalami kehamilan tetapi terlanjur menjalani vaksin minginitis. Merasakan dilema antara menjalankan ibadah umroh dan tetap menjaga kesehatan kandungannya. Dokter mengatakan ketika seorang ibu mengandung jangan melakukan vaksin karena akan mengakibatkan bayinya cacat atau meninggal. Bersamaan dengan itu, keberangkatan umroh menuntut calon jamaah umroh melakukan vaksin minginitis. Bisa dibayangkan bagaimana perasaannya? Pengalaman pribadinya bisa dijadikan kiat agar mimpi buruk tidak menjadi kenyataan. Guru yang lainnya melengkapi artikel ini dengan pengalamannya mengajar di mapelnya masing-masing. Seperti pengalaman di mapel bahasa Indonesia disampaikan keunikan proses pembelajaran puisi dalam kondisi pandemi. Dengan waktu terbatas tetapi tuntutan tujuan materi puisi harus tetap tercapai. Yang menarik lagi artikel tentang bagaimana kegiatan robotik bisa menjadi icon madrasah. Perjalanan ekstra robotik mulai titik nol sampai meraih tingkat internasional, perjalannannya patut disimak dalam artikel ini.

Bila melihat dari beberapa kasus yang ada di madrasah, sering kita melihat permasalahan siswa baik itu permasalahan pribadi, permasalahan dengan teman, belajar ataupun karir, Permasalahan pribadi siswa banyak juga berawal dari keluarga, ...

Meningkatkan Kualitas Pembelajaran Guru TK dan SD Melalui Penelitian Tindakan Kelas

Kumpulan Artikel PTK

Buku yang berjudul "Meningkatkan Kualitas Pembelajaran Guru TK dan SD Melalui Penelitian Tindakan Kelas : Kumpulan Artikel PTK" ini merupakan kumpulan dari 24 artikel PTK dengan judul yang berbeda-beda diantaranya berjudul Peningkatan Prestasi Belajar IPA Materi Perkembangbiakan Hewan Melalui Pendekatan Steam Metode Project Best Learning pada Peserta Didik Jenjang SD, Penggunaan Model Pembelajaran Kooperatif Teknik Jigsaw untuk Meningkatkan Hasil Belajar Materi Perkembangbiakan Makhluk Hidup pada Siswa Kelas 6, Penerapan Model Pembelajaran Make A Match Dalam Meningkatkan Kompetensi Belajar Peserta Didik Materi Alat Gerak Dan Fungsinya pada Hewan Dan Manusia di Kelas 5 SD, Metode Stad Untuk Meningkatkan Keaktifan dan Hasil Belajar IPA Siswa SD, Smart Digital Puzzle Media dalam Meningkatkan Motivasi dan Hasil Belajar Perkembangbiakan Tumbuhan dan Hewan, Meningkatkan Hasil Belajar Siswa Menggunakan Quizizz pada Siswa Sekolah Dasar, Model Pembelajaran Make A Match Untuk Meningkatkan Prestasi Belajaripa Materi Sifat Perambatan Bunyi Siswa Kelas IV di Masa Pandemi Covid 19, dan banyak lagi. Semoga buku ini dapat membantu mengatasi masalah yang dihadapi dalam kegiatan pembelajaran bagi guru sekolah dasar dan taman kanak-kanak.

Berdasarkan hasil monitoring kelas pada saat pembelajaran IPA, banyak sekali permasalahan yang dialami pendidik. Permasalahan itu meliputi: penguasaan konsep pada materi pembelajaran kurang sehingga transfer pengetahuan kepada peserta ...

Teacher's Professional Development

Assessment, Training, and Learning

A central aspect of teachers’ professional knowledge and competence is the ability to assess students’ achievements adequately. Giving grades and marks is one prototypical task in this context. Besides giving grades, assessments for school placements or tracking decisions belong to these tasks. Relevant students’ characteristics which influence teachers’ assessments do not only involve academic achievement but also students’ responses to different task demands as well as non-academic characteristics such as learning motivation or school anxiety. Closely associated with the investigation of teachers’ assessment competences and, more specifically, the investigation of conditions associated with high quality of assessments is the development and evaluation of teacher training programs to improve professional competences. In recent years, there has been considerable progress in the domain of professional teacher training; however, only a very limited number of studies are dedicated to the question to what extend training programs might offer valuable approaches to improve the quality of assessments and to implement high assessment competences. Another important field which is closely related to teachers’ competences concerns the question how teachers’ professional development is linked to students’ learning and learning outcomes. In recent years, the societal demand for evidence that teachers’ professional development will result in improved student learning outcomes is increasing. This volume brings together questions on assessment, training, and learning in the professional development of teachers which have not been fully discussed yet. The identification of these research gaps was the reason for dedicating a series of lectures given at the University of Luxembourg 2012 to the topic of professionalization of teachers in these domains. Therefore, this book contains contributions from outstanding international scholars in different academic disciplines to present ideas about open research questions concerning the domains of assessment, training, and learning in the professional development of teachers.

Therefore, this book contains contributions from outstanding international scholars in different academic disciplines to present ideas about open research questions concerning the domains of assessment, training, and learning in the ...