Sebanyak 412 item atau buku ditemukan

Social Media and Public Relations

Fake Friends and Powerful Publics

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations.

Think Public Relations

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how: Personalize Learning--MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students--An appealing visual design and real-world applications engage students in the material. Apply Ethics-- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Support Instructors--Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed. Note: MyMySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205916783 / ValuePack ISBN-13: 9780205916788

Resource added for the Communication 108011 courses.

Public Relation, Citra dan Praktek

Public Relation, Citra dan Praktek

Secara garis besar Buku ini menguraikan beberapa hal yang berkaitan dengan Public Relations dan Citra yang meliputi : Konsep dan Prinsip Dasar Public Relations, Pengertian dan Fungsi Public Relations, Hubungan Public Relations dengan Internal dan Exsternal Relations, Media dalam Komunikasi dan Media dalam Kegiatan Public Relations, Proses dan Bentuk Kegiatan Public Relations, Opini Publik, Kegiatan Media Relations, Citra Perusahaan, Public Relations dalam Manajemen Krisis, Solusi Penanganan Krisis Serta Pemulihan Kepercayaan Dan Citra.

Secara garis besar Buku ini menguraikan beberapa hal yang berkaitan dengan Public Relations dan Citra yang meliputi : Konsep dan Prinsip Dasar Public Relations, Pengertian dan Fungsi Public Relations, Hubungan Public Relations dengan ...

Lesson Planning for Elementary Physical Education

Meeting the National Standards & Grade-Level Outcomes

Lesson Planning for Elementary Physical Education offers expert guidance in implementing lessons and curricula that are aligned with SHAPE America’s National Standards and Grade-Level Outcomes. The plans are flexible, reflect best practices, and foster the achievement of physical literacy.

Lesson Planning for Elementary Physical Education offers expert guidance in implementing lessons and curricula that are aligned with SHAPE America’s National Standards and Grade-Level Outcomes.

Embracing the Social and the Creative

New Scenarios for Teacher Education

The guiding idea of this book concerns the nature of teacher education in the future, viewing the understanding of the history of teacher education in different context as the basis for future development. Special emphasis is given to matters of race and gender as well as on the special status and roles of teacher education in a globalized, uncertain, and anxiety-ridden world. Viewing teacher education as drama provides lenses and insights for the construction of teacher education. The book is divided into two parts. Part I is entitled Teacher education in the service of change. This part presents cases of the role of teacher education in reform movements in different cultures, and the impact of social changes across time on teacher education. Part II, A look into the future: societal issues in teacher education, focuses on several critical societal issues such as racism, feminism and environmental sustainability.

The guiding idea of this book concerns the nature of teacher education in the future, viewing the understanding of the history of teacher education in different context as the basis for future development.

Building Digital Experience Platforms

A Guide to Developing Next-Generation Enterprise Applications

Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform. Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more. The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included. What You'll Learn Develop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPs Who This Book Is For Web developers, full stack developers, digital enthusiasts, digital project managers, and architects

Improved user satisfaction: The banking XP should improve the usability thereby improving the overall user experience. • Faster time to market: The banking XP should provide optimized processes and reusable technical building blocks ...

Profesionalisme Guru Dalam Memahami Perkembangan Peserta Didik

Banyaknya peserta didik tentu akan membawa keragaman karakter. Keberagaman karakter peserta didik tentunya akan menguji kemampuan guru dalam profesionalismenya. Suasana proses pembelajaran sangat penting dalam menjalin hubungan timbal balik antara guru dan peserta didik. Jika suasana tersebut terjalin dengan baik, maka hubungan timbal baliknya pun akan berkoherensi dengan baik sehingga keeratan hubungan akan terjalin dan proses pembelajaran pun menjadi lancar. Ketika proses pembelajaran menjadi lancar, maka peserta didik akan merasa nyaman untuk belajar dan berekplorasi dengan pokok bahasan dalam pembelajaran tersebut. Guru yang profesional selalu menciptakan suasana yang positif terhadap peserta didik sebelum mereka beradaptasi dan selama proses pembelajaran. Dibutuhkan kecermatan dan pikiran yang taktis serta open minded dari seorang guru dalam menyusun sebuah strategi pembelajaran. Proses pembelajaran tidak akan berjalan dengan efektif apabila guru tersebut tidak dapat memahami karakter peserta didik. Secara sederhana pekerjaan yang bersifat profesional adalah pekerjaan yang hanya dapat dilakukan oleh mereka yang secara khusus disiapkan untuk itu dan bukan pekerjaan yang dilakukan oleh mereka yang karena tidak dapat atau tidak memperoleh pekerjaan yang lainnya. Profesionalisme yang berdasarkan keterbukaan dan kebijakan terhadap ide-ide pembaharuan itulah yang akan mampu melestarikan eksistensi sekolah/madrasah. Profesionalisme Guru Dalam Memahami Perkembangan Peserta Didik ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak.

Kompetensi Profesional Kompetensi adalah kewenangan (kekuasaan) untuk menentukan (memutuskan sesuatu); kemampuan menguasai gramatika suatu bahasa secara abstrak atau batiniah (KBBI, 2021). Kompetensi profesional merupakan karakteristik ...

Etika Profesi Guru

Etika berkaitan dengan konsep yang dimiliki oleh individu ataupun kelompok untuk menilai apakah tindakan-tindakan yang telah dikerjakannya itu salah atau benar, buruk atau baik. Etika akan memberikan semacam batasan maupun standar yang akan mengatur pergaulan manusia di dalam kelompok sosialnya. Dalam pengertiannya yang secara khusus dikaitkan dengan seni pergaulan manusia, etika ini kemudian dituangkan dalam bentuk aturan tertulis yang secara sistematik sengaja dibuat berdasarkan prinsip-prinsip moral yang ada, dan pada saat yang dibutuhkan akan bisa difungsikan sebagai alat untuk menghakimi segala macam tindakan yang secara logika umum dinilai menyimpang dari kode etik. Etika Profesi Guru ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak

Etika Profesi Guru ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak

Sikap Dan Kinerja Guru Profesional

Menjadi guru, adalah tugas dan panggilan tertinggi seorang manusia. Guru telah berjuang untuk selalu memperbaiki kualitas pendidikan. Guru menjadikan wajah pendidikan sebagai senyum yang menghiasi bangsa, guru menjadikan wajah pendidikan kita sebagai penyejuk kondisi bangsa. Guru telah mengabdikan dirinya dengan baik, untuk melahirkan anak didik yang bisa menjadi tumpuan harapan bangsa. Oleh karenanya peran guru ini sangatlah mulia, guru berada pada garda terdepan karena gurulah yang melahirkan anak-anak bangsa yang cerdas dan cakap serta kreatif untuk membangun suatu bangsa. Guru yang dalam melaksanakan tugasnya secara profesional akan dapat memberikan output pendidikan yang hebat dan bermartabat.

Permasalahan yang dihadapi dalam meningkatkan kemampuan profesional para guru melaksanakan pembelajaran dapat digolongkan ke dalam dua macam, yaitu permasalahan pada diri guru itu sendiri (internal), dan permasalahan yang ada di luar ...

Formative Assessment Practices for Pre-Service Teacher Practicum Feedback: Emerging Research and Opportunities

Emerging Research and Opportunities

The development and implementation of effective teacher education programs requires evaluating current processes and optimizing them for future improvements. This ensures that a higher quality of education is delivered to the next generation of students. Formative Assessment Practices for Pre-Service Teacher Practicum Feedback: Emerging Research and Opportunities is an innovative source of academic information on the establishment of formative feedback processes in teacher education programs. Including perspectives on relevant topics such as video feedback, accreditation, and student literacy, this book is ideal for students, researchers, academics, and professionals actively involved in the education field.

Advances in Higher Education and Professional Development (AHEPD) Book Series ISSN:2327-6983 EISSN:2327-6991 Editor-in-Chief: Jared Keengwe, University of North Dakota, USA MISSION As world economies continue to shift and change in ...