Perhubungan media merupakan aspek yang penting dalam strategi komunikasi sesebuah organisasi. Dengan demikian, amat kritikal bagi pengamal perhubungan awam untuk membina hubungan yang berkesan dengan personaliti media. Penulisan ini berfokus pada amalan perhubungan media di Malaysia dengan memberi tumpuan kepada empat isu iaitu polisi organisasi korporat, amalan etika kewartawanan, persepsi editor dan bahan perhubungan media. Kaedah analisis kandungan digunakan untuk menganalisis bahan-bahan siaran media yang diterima oleh dua organisasi media iaitu sebuah akhbar harian dan sebuah stesen televisyen. Selain itu, temubual mendalam dilaksanakan untuk menganalisis pendapat para editor akhbar harian, stesen televisyen dan agensi berita mengenai amalan perhubungan media. Analisis menunjukkan para editor media berpegang kepada polisi organisasi dalam urusan perhubungan media dan seakan-akan tidak dipengaruhi oleh pengamal perhubungan awam. Berdasarkan analisis didapati pihak berkuasa politik dan pengiklan mempunyai pengaruh kuat ke atas polisi organisasi korporat yang mungkin memberi kesan pada amalan perhubungan media. Dapatan menunjukkan para editor berpandu kepada kod etika profesional dalam membuat liputan secara adil dan saksama. Walaupun pemberian hadiah oleh pengamal perhubungan awam kepada para editor dilihat sebagai kebiasaan dalam perhubungan media, namun amalan pemberian ini tidak mempengaruhi keputusan editorial. Analisis juga mendapati para editor mengakui keprofesionalan pengamal perhubungan awam dari segi format dan gaya persembahan bahan siaran media, termasuk kepelbagaian kandungan yang memenuhi jangkaan mereka. Pelbagai faktor mempengaruhi perhubungan media termasuk kurangnya hubungan interpersonal oleh para pengamal perhubungan awam dengan para editor media massa. Oleh itu, hubungan baik perlu dimantapkan dalam usaha memperbaiki liputan aktiviti, dan seterusnya untuk membina kepercayaan publik kepada organisasi.
Individu yang mempunyai kuasa politik boleh mengarahkan editor-editor media
massa membuat liputan untuk isu-isu tertentu atau mengeluarkan arahan
menghalang editor daripada membuat sesuatu liputan media berkaitan sesuatu
isu, ...
Management of educational system in Malaysian schools based on Islamic perspective.
ETIKA ISLAM DALAM PENGURUSAN SEKOLAH Perlu ditegaskan bahawa
sistem pendidikan Islam tidak menghuraikan secara terperinci prinsip
pengurusan sekolah seperti yang dibincangkan dalam pengurusan moden .
Namun , sistem ...
Nasser's supporters resorted to originate his theory in the Holy Quran , and so
are doing Sadat's supporters . If the ideology should be originated in Quran
whether right or wrong , in order to gain support and enjoy public acceptance ,
why ...
Islam and Peacebuilding in the Asia-Pacific provides a unique backdrop of how native or migrant Muslims interact with communities of other faiths have led to the contemporary treatment of Islam and the Muslim communities in these nations. This book is based on the theme of Islam's presence and development in the Asia-Pacific region, and the concerns faced by Muslims in the region. Section 1 details the current status of peace or conflict between Muslims and practitioners of other faiths in Cambodia, Myanmar, Thailand and the Philippines, and the role of Muslim institutions in promoting peace in each nation. Section 2 features how Muslims living in cosmopolitan areas such as Australia, Indonesia and Japan engage with people of other faiths. Lastly, Section 3 explores the concerns with the interaction of the religion, state and society in Brunei, Indonesia, Malaysia and Singapore. A unique collection of the history of Islam in the region, Islam and Peacebuilding in the Asia-Pacific seeks to provide valuable insight for the global policy community by offering a comprehensive treatment of the issues highlighted.
... resilience against the growing influence of Islamist radicalism and terrorism.20
A civil society organisation whose membership comes both from Nahdatul Ulama
(NU) and Muhammadiyah (the CMM or Center for Moderat Moslem) was set up ...
The International Handbook of e-Learning, Volume 2 provides a comprehensive compendium of implementation and practice in all aspects of e-learning, one of the most significant ongoing global developments in the entire field of education. Covering the integration, challenges, implications, and context-appropriate use of open education networks, blended learning, mobile technologies, social media, and other platforms in a variety of unique international settings, these thirty contributions illustrate the wide-ranging applications and solutions made possible by this rapidly growing new paradigm. Case studies are driven by empirical research and attention to cultural specificity, while future research needs are discussed in relation to both confirmed practice and recent changes in the field. The book will be of interest to anyone seeking to create and sustain meaningful, supportive learning environments within today’s anytime, anywhere framework, from teachers, administrators, and policy makers to corporate and government trainers.
The academic library, once the province of book stacks, is now the gateway for
digital content and a common area for students to congregate, collaborate, or
study. Students see the university library in terms of a resource for e-books, ...
