Buku disusun berdasarkan hasil penelitian untuk memberikan gambaran tentang perilaku konsumen pada waktu berbelanja di sektor retail, khususnya di butik yang khusus menawarkan busana wanita. Penelitian ini mengamati tentang peranan faktor situasional, yaitu merupakan lingkungan sementara berkaitan dengan kegiatan konsumen, yang terjadi pada waktu dan tempat tertentu. Faktor situasional yang diamati dalam penelitian ini berupa atmosfir toko atau lingkungan fisik, waktu yang dimiliki oleh konsumen pada waktu berbelanja, lingkungan sosial yang berkaitan dengan teman berbelanja, dan suasana hati pada waktu berbelanja. Selain faktor situasional, pengamatan juga dilakukan terhadap reaksi impulsif dan nilai berbelanja hedonis. Buku ini menunjukkan bahwa faktor situasional yang berkaitan dengan atmosfir/lingkungan fisik toko dan perspektif waktu/waktu yang tersedia untuk berbelanja konsumen dapat mendorong terjadinya reaksi impulsif konsumen. Lingkungan sosial dalam hal ini berkaitan dengan teman berbelanja dan susana hati konsumen dapat menimbulkan nilai berbelanja hedonis. Hasil pengamatan menunjukkan bahwa faktor situasional dapat mendorong perilaku pemebelian impulsif atau pembelian yang tidak direncanakan melalui reaksi impulsif konsumen.
Lebih lanjut jika dicermati pendapat konsumen pada Tabel 5.4.3.1. menunjukkan bahwa untuk melayani konsumen pengusaha butik perlu menciptakan nilai bagi konsumen (Dunne and Lusch, 2005). Konsumen bersedia menghabiskan waktu, ...
Research Methodology is written for university and college students who are looking for guidelines when writing for a research project. It describes some of the most influential methods in social science and speaks directly to students without any prior knowledge of project work. Written in a simple, straight-forward, and a highly engaging style, the book takes the reader through the essential features of the project work process and guides students in making key decisions that will reduce the anxieties they are likely to experience in their research process. The book also introduces students to the nature of their group work process and provides guidelines on how to work with other students in order to produce good projects. It is intended as a supplementary textbook for courses in research methodology, for bachelor and master's degree students. Highlights of the issues discussed include: structure of projects * research design * the role of theories in research projects * paradigms and philosophy of science * qualitative and quantitative data collection methods and techniques * mixed research methods.
The book also introduces students to the nature of their group work process and provides guidelines on how to work with other students in order to produce good projects.
Recent Advances in Statistical Research and Data Analysis is a collection of papers presented at the symposium of the same name, held in Tokyo by the Center for Information on Statistical Science of the Institute of Statistical Mathematics (ISM). Under the auspices of the Ministry of Education, Culture, Sports, Science and Technology of Japan, the ISM has created visiting professorships and organized symposia to promote collaboration between researchers from Japan and those from other countries. At the symposium on recent advances in statistical research and data analysis, the keynote speaker was Visiting Professor Anthony J. Hayter. This book includes Prof. Hayter's address as well as papers from special lectures that were presented at the symposium. All the contributions are concerned with theory and methodology for real data and thus will benefit researchers, students, and others engaged in data analysis.
At the symposium on recent advances in statistical research and data analysis, the keynote speaker was Visiting Professor Anthony J. Hayter. This book includes Prof.
This book provides proper direction in doing research especially towards the understanding of research objectives, and research hypotheses. The book also guides in research methodology such as the methods of designing a questionnaire, methods of sampling, methods of data collection and methods of data analysis. The data analysis covers data mining, descriptive analysis, factor analysis, and reliability analysis. Besides this, the book assesses the normality distribution of data since this is crucial in determining the types of statistical analysis to be employed. More importantly, the book offers guide in analysing the correlational effects, causal effects, mediator effects and also the moderator effect among variables in a model.
