This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature.
Shows how principles and methods have been put into effect in real organizations, while also illustrating the relationship between total principles and theories studied in prior management courses.
Shows how principles and methods have been put into effect in real organizations, while also illustrating the relationship between total principles and theories studied in prior management courses.
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature.
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book
The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations.
Twelve original chapters by leading experts in continuing education demonstrate creative, effective approaches to strategic planning that are being successfully used in numerous continuing education organizations.
The plan will be revised at least yearly to take into account the changing needs of physical plant and the amount of money required to maintain it. The errors most frequently made when writing mission statements are (1) not developing ...
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: develop a vision that is understood, shared, and acted upon create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution meet accreditation requirements of institutional effectiveness scan and analyze the external environment for changes that create either opportunities or threats to the institution establish and implement strategy, tactics, and action plans evaluate and control the strategic planning process assess the cultural and internal situation The book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.
Strategic planning can become a means of renewal in the life of an organization if the following five significant points (McKinnon, 1994) about planning are remembered: 1. A unifiedmission canbeachieved only whenall segments of the ...
Lesson Planning for High School Physical Education offers more than 240 lesson plans that are standards-based and ready-to-use. These innovative plans are great for fostering physical literacy in your students. The book also provides guidance on how to plan effective lessons that align with SHAPE America’s National Standards and Grade-Level Outcomes for K-12 Physical Education.
The book also provides guidance on how to plan effective lessons that align with SHAPE America’s National Standards and Grade-Level Outcomes for K-12 Physical Education.
The book aims to provide an introductory overview of a period in British architecture which has been neglected hitherto but in which interest is now burgeoning. Using little-before-seen archival photographs from the RIBA's Photographs Collection, it investigates how architects went about the task of reconstruction during the 1950s and the varied influences at play upon them, from Swedish exemplars, Le Corbusier and Mies van der Rohe abroad, to indigenous sources such as the revival of the Picturesque and a heightened concern for Britain's 'functional tradition'. In a period which began with the strictures of post-war austerity and ended with a property boom, the coverage of such themes as the legacy of the Festival of Britain; the heterogeneous nature of post-war Modernism and its acceptance by a previously hostile public; the parallel robust survival of traditional styles; the flowering of public architecture seen especially in Hertfordshire's pioneering school building programme; the role of prefabrication; the development of the New Town movement; the resurgence of private sector architecture and the rise of New Brutalism; the increased involvement of developers in shaping the urban fabric, all combine to demonstrate the period's architectural diversity.
The book aims to provide an introductory overview of a period in British architecture which has been neglected hitherto but in which interest is now burgeoning.
