Sebanyak 1188 item atau buku ditemukan

Perilaku Konsumen

Konsep Perilaku Konsumen, Segmentasi Pasar, Analisis Demografi, Proses Pengambilan Keputusan Oleh Konsumen, Evaluasi Alternatif Sebelum Pembelian, Pembelian, Sumber Daya Dan Pengetahuan Konsumen, Sikap, Motivasi Dan Konsep Diri, Kepribadian, Nilai Dan Gaya Hidup, Mempengaruhi Sikap Dan Perilaku, Pengaruh Kebudayaan Terhadap Pembelian Dan Konsumsi, Kelas Sosial, Pengaruh Individu Dan Kelompok Referensi, Pengaruh Keluarga Dan Rumah Tangga Dan Perilaku Konsumen Perspektif Syariah

Peningkatan pengetahuan konsumen memungkinkan perusahaan untuk mengenali berbagai fitur yang memiliki keunikan pada segmen pasar dan untuk merumuskan strategi yang tepat. Dengan kata lain, pengetahuan konsumen diarahkan untuk mengetahui ...

Teori Perilaku Konsumen

Perilaku konsumen adalah proses dan aktivitas ketika seseorang berhubungan dengan pencarian, pemilihan, pembelian, penggunaan, serta pengevaluasian produk dan jasa demi memenuhi kebutuhan dan keinginan. Perilaku konsumen merupakan hal-hal yang mendasari konsumen untuk membuat keputusan pembelian. Biasanya untuk barang dengan keterlibatan rendah (low-involvement), proses pengambilan keputusan dilakukan dengan mudah, sedangkan untuk barang dengan keterlibatan tinggi (high-involvement), proses pengambilan keputusan dilakukan dengan pertimbangan yang matang. Di sisi lain, perilaku konsumen merupakan proses seorang pelanggan dalam membuat keputusan untuk membeli, menggunakan serta mengonsumsi barang-barang dan jasa yang dibeli, juga termasuk faktor-faktor yang memengaruhi keputusan pembelian dan penggunaan produk. Dari definisi tersebut, perilaku konsumen mengacu pada keinginan dan kebutuhan konsumen dalam aktivitas perusahaan. Konsep konsumen adalah raja nampaknya menjadi penting dipahami segenap pebisnis. Hal ini terjadi karena mereka memiliki kemampuan penuh untuk menyaring semua yang ditawarkan perusahaan dengan motivasi dan persepsi yang mereka miliki. Buku perilaku konsumen ini merupakan buku yang menjelaskan tentang perkembangan perilaku konsumen dari awal sampai era saat ini. Tentu banyak informasi yang terkait kajian perilaku konsumen disampaikan, baik dari sisi teoretis maupun kisah-kisah praktik yang terjadi di dunia bisnis. Buku ini sangat cocok digunakan oleh berbagai kalangan. Kalau Anda pebisnis, buku ini cocok karena banyak informasi penting dan aktual tentang beragam kasus bisnis dan teori yang sudah dikembangkan beberapa dekade sebelumnya. Kalau Anda mahasiswa, buku ini cocok sebagai bekal Anda menguatkan pemahaman dan konsep perilaku konsumen, terlebih ada mata kuliah yang secara spesifik membahas tentang perilaku konsumen di berbagai fakultas yang ada di universitas negeri maupun swasta. Kalau Anda konsultan, buku ini juga bisa digunakan untuk referensi mengelola konsultan Anda, terutama yang terkait dengan perilaku konsumen, lebih khusus lagi tentang bagaimana mengetahui, memahami, dan mendesain untuk menyikapi perilaku konsumen yang sedang berubah.

Perilaku konsumen adalah proses dan aktivitas ketika seseorang berhubungan dengan pencarian, pemilihan, pembelian, penggunaan, serta pengevaluasian produk dan jasa demi memenuhi kebutuhan dan keinginan.

Perilaku Konsumen: Implikasi di Era Digital

Sebagaimana kita ketahui bahwa digitalisasi yang terjadi ternyata telah banyak mengubah cara konsumen dalam memenuhi kebutuhannya. Berbagai studi tentang konsumen telah banyak disajikan untuk memahami konsumen dan perilaku konsumen. Melalui penyajian tentang perilaku konsumen, diharapkan dapat memberikan gambaran bagi pembaca tentang bagaimana pasar, konsumen telah bergeser dari tradisional menjadi konsumen digital. Buku ini menguraikan secara sistemaitis tentang: Bab 1 Lingkungan Dan Perilaku Konsumen di Era Digital Bab 2 Motivasi Konsumen di Era Digital Bab 3 Pola Perilaku Konsumen di Era Digital Bab 4 Persepsi dan Sikap Konsumen di Era Digital Bab 5 Kepribadian, Konsep Diri, dan Gaya Hidup di Era Digital Bab 6 Merek, Citra Merek dan Ekuitas Merek Bab 7 Konsumen dalam Lingkungan Sosial dan Budaya Bab 8 Pengambilan Keputusan Pembelian Konsumen Bab 9 Kepuasan dan Loyalitas Konsumen Bab 10 Strategi Pemasaran Digital Bab 11 Etika dan Perlindungan Konsumen

ketika hal ini berkaitan dengan strategi bersaing sekalipun tetap melibatkan peran konsumen di dalamnya. Sebagai contoh keterlibatan konsumen dalam strategi bersiang, yaitu manfaat seperti apa yang dirasakan konsumen atas produk pesaing ...

Critical Approaches to Education Policy Analysis

Moving Beyond Tradition

This volume informs the growing number of educational policy scholars on the use of critical theoretical frameworks in their analyses. It offers insights on which theories are appropriate within the area of critical educational policy research and how theory and method interact and are applied in critical policy analyses. Highlighting how different critical theoretical frameworks are used in educational policy research to reshape and redefine the way scholars approach the field, the volume offers work by emerging and senior scholars in the field of educational policy who apply critical frameworks to their research. The chapters examine a wide range of current educational policy topics through different critical theoretical lenses, including critical race theory, critical discourse analysis, postmodernism, feminist poststructuralism, critical theories related to LGBTQ issues, and advocacy approaches.

This volume informs the growing number of educational policy scholars on the use of critical theoretical frameworks in their analyses.

Learning and Doing Policy Analysis in Education: Examining Diverse Approaches to Increasing Educational Access

This book originated in a policy analysis class at Michigan State University taught during 2010. Using Professor Tatto’s unique approach to teaching policy analysis, the professor and students agreed to construct a class that represented a reflective and grounded experience in the policy analysis of a current and relevant issue with global ramifications; we began exploring policies that were developed at the global level and that were implemented locally. We investigated the surge of globally developed standards and regulations in an effort to improve education. Our goal was to learn cross-nationally about policies that seek to reform curriculum and instruction under efficiency and global competitiveness arguments, such as Education for All (EFA) and its USA cousin No Child Left Behind (NCLB). We knew our work would be bounded by the time available in a one-semester class, and by resource constraints. We did exploratory inquiry supported by literature reviews, reports on rigorous research studies, and in one case an exploratory case study. The policies we chose to explore, such as EFA and NCLB, offered us the opportunity to examine current reform tendencies that are intended to provide access to quality education for all children, the preparation of teachers to support diverse populations, the organization of schools to accommodate these children in response to vague policy mandates, and power issues affecting the different constituencies and stakeholders. The effects of these and other policies were difficult to track because research is scant and decisions are frequently made based on ideology or political persuasion. Our purpose was to explore the critical issues that originated such policies, and to search for documented evidence regarding policy implementation and effectiveness. We investigated the factors that seemed to interfere with successful implementation, from conceptual, theoretical, and methodological perspectives. In this class we learned that there are not ready-set frameworks for policy analysis, but rather that these have to be constructed according to the issues that emerge as policies are conceptualized and implemented to fit local contexts and needs. The book pays particular attention to the contexts of policy, including the evolving conceptualization of global and local systems of governance, knowledge regimes, and policy spaces. The book is designed for faculty and doctoral students in education who are interested in understanding diverse frameworks for policy analysis, and for those in the general public who are interested in the policies we analyze here.

This book is not a synthesis of the policy analysis literature. With the exception of the section that immediately follows this section and the course syllabus included in the appendix to this chapter, the book does not provide a ...

Tafsir Ayat Tarbawi (Kajian Ayat-Ayat Pendidikan)

Tafsir tarbawi yang merupakan ijtihad akademisi di bidang tafsir, berupaya mendekati Alquran melalui sudut pandang pendidikan. Baik dari segi teoretik maupun praktik, sehingga diharapkan paradigma pendidikan dapat dilandaskan kepada kitab suci, dan petunjuk kitab suci mampu diimplementasikan sebagai dasar pendidikan. Tujuan utama dari mempelajari tafsir adalah memahami makna-makna Alquran, hukum-hukumnya, hikmah-hikmahnya, ajaran akhlaknya, dan petunjuk-petunjuknya untuk memperoleh kebahagiaan hidup di dunia dan akhirat.

Tafsir tarbawi yang merupakan ijtihad akademisi di bidang tafsir, berupaya mendekati Alquran melalui sudut pandang pendidikan.

Bridging the Gap

Empirical Research in Simultaneous Interpretation

Interpreting has been a neglected area since the late 1970s. Sylvie Lambert and Barbara Moser-Mercer have attempted to give a new impulse to academic research in print with this collection of 30 articles discussing various aspects of interpreting grouped in 3 sections: I. Pedagogical issues, II. Simultaneous interpretation, III. Neuropsychological research.Being a professional interpreter may not be sufficient to explain what interpretation is all about and how it should be practised and taught. The purpose of this collection of reports on non-arbitrary, empirical research of simultaneous and sign-language interpretation, designed to bridge the gap between vocational and scientific aspects of an interpreter's skills, is to show that the study of conference interpretation, by way of scientific experimental methods, as tedious and speculative as they may often appear, is bound to contribute significantly to general knowledge in this field and have tangible and practical repercussions. The contributors are specialists from all over the world. Introduction by Barbara Moser-Mercer.

The purpose of this collection of reports on non-arbitrary, empirical research of simultaneous and sign-language interpretation, designed to bridge the gap between vocational and scientific aspects of an interpreter's skills, is to show ...

Divine Sayings

101 Hadith Qudsi

One of the most important and influential early collections of hadith qudsi, this book contains 101 sayings that are categorized into three sections. The first 40 sayings each have a full, unbroken chain of transmission by individuals that goes back to God through the medium of the Prophet Muhammad. The second category are sayings mostly taken from well-known written collections. The final section is drawn from similar books, with Ibn 'Arabi adding one extra, orally transmitted hadith. Providing a full introduction to the importance of this tradition in Ibn 'Arabi's writing, this scholarly volume also includes complete English and Arabic texts of the sayings, full chains of transmission, and information on the manuscript sources.This is an important resource for scholars and students of Islam and Sufism, as well as having general appeal to anyone interested in Religious Studies.

One of the most important and influential early collections of hadith qudsi, this book contains 101 sayings that are categorized into three sections.

The Forty Hadith of Imam Al-Nawawi

There were some scholars who collected forty hadiths on the fundamentals, while others did so on derived matters, others on jihad, others on indifference to worldly things, others on conduct, others on speeches, etc., and all of them are sound directions; may Allah be pleased with those who followed them. But I have considered collecting forty more important than all of those, and they would be forty hadiths inclusive of all that, but each hadith would be a great precept from those of the religion - one that scholars had described as being the 'axis' of Islam or 'half' of Islam or 'a third' of it or something similar. Furthermore, Imam al-Nawawi would commit himself, regarding these forty, to their being authentic, and most of them are found within the two Sahih's of al-Bukhari and Muslim. He cites them with the chains of narration deleted in order to make their memorisation easy and their benefit widespread, The present selection is generally regarded as the most popular anthology and the best introduction to the study of prophet Muhammad's sayings which together with the Quran contain the essential teachings of Islam.

Furthermore, Imam al-Nawawi would commit himself, regarding these forty, to their being authentic, and most of them are found within the two Sahih's of al-Bukhari and Muslim.

40 Hadith Of Imam An-Nawawi

Arabic Text With English Translation

The 40 Hadith of Imam Nawawi is a popular collection of hadiths pertaining to basic tenets of Islam, summarizing the teachings of Islam and the character of the Prophet (sallallaahu `alayhi wa sallam). It has been widely studied in traditional Arabic circles of learning and continues to be one of the basic subjects taught in Islamic courses throughout the world today. This book contains the Arabic text and three various English translations.

This book contains the Arabic text and three various English translations.