The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph ...
Reflecting a growing interest in phased array antenna systems, stemming from radar, radio astronomy, mobile communications and satellite broadcasting, Array and Phased Array Antenna Basics introduces the principles of array and phased array antennas. Packed with first-hand practical experience and worked-out examples, this is a valuable learning tool and reference source for those wishing to improve their understanding of basic array antenna systems without relying heavily on a thorough knowledge of electromagnetics or antenna theory. Features a general introduction to antennas and explains the array antenna principle through discussion of the physical characteristics rather than the theory Explores topics often not covered in antenna textbooks, such as active element pattern, array feeding, means of phase changing, array antenna characterisation, sequential rotation techniques and reactively loaded arrays Guides the reader through the necessary mathematics, allowing them to move onto specialist books on array and phased array antennas with a greater understanding of the topic Supported by a companion website on which instructors and lecturers can find electronic versions of the figures An ideal introduction for those without a background in antennas, this clear, concise volume will appeal to technicians, researchers and managers working in academia, government, telecommunications and radio astronomy. It will also be a valuable resource for professionals and postgraduates with some antenna knowledge.
Packed with first-hand practical experience and worked-out examples, this is a valuable learning tool and reference source for those wishing to improve their understanding of basic array antenna systems without relying heavily on a thorough ...
"This book is intended to serve two purposes: to provide a coherent explanation of the theories and procedures that underpin forensic radio surveying and of the network technologies being surveyed in a form that can be read cover to cover as a text book; but also to act as a reference resource that can be dipped into as needed"--
This book is intended to be used as both a text book and as an aide memoire handbook by forensic radio survey engineers, particularly those working for official police agencies.
Provides a unique focus on radio protocols for LTE and LTE-Advanced (LTE-A) Giving readers a valuable understanding of LTE radio protocols, this book covers LTE (Long-Term Evolution) Layer 2/3 radio protocols as well as new features including LTE-Advanced. It is divided into two sections to differentiate between the two technologies’ characteristics. The authors systematically explain the design principles and functions of LTE radio protocols during the development of mobile handsets. The book also provides essential knowledge on the interaction between mobile networks and mobile handsets. Among the first publications based on the 3GPP R10 specifications, which introduces LTE-A Beginning with an overview of LTE, topics covered include: Idle Mode Procedure; Packet Data Convergence Protocol and Public Warning Systems Presents the LTE radio interface protocol layers in a readable manner, to enhance the material in the standards publications From an expert author team who have been directly working on the 3GPP standards It is targeted at professionals working or intending to work in the area and can also serve as supplementary reading material for students who need to know how theory on the most extensively used mobile radio interface today is put into practice
Provides a unique focus on radio protocols for LTE and LTE-Advanced (LTE-A) Giving readers a valuable understanding of LTE radio protocols, this book covers LTE (Long-Term Evolution) Layer 2/3 radio protocols as well as new features ...
This book is an accessible introduction to quantitative dataanalysis, concentrating on the key issues facing those new toresearch, such as how to decide which statistical procedure issuitable, and how to interpret the subsequent results. Each chapterincludes illustrative examples and a set of exercises that allowsreaders to test their understanding of the topic. The book, writtenfor graduate students in the social sciences, public health, andeducation, offers a practical approach to making sociological senseout of a body of quantitative data. The book also will be useful tomore experienced researchers who need a readily accessible handbookon quantitative methods. The author has posted stata files, updates and data sets athis websitehttp://tinyurl.com/Treiman-stata-files-data-sets.
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This book is an accessible introduction to quantitative data analysis, concentrating on the key issues facing those new to research, such as how to decide which statistical procedure is suitable, and how to interpret the subsequent results.
"This thoroughly revised and updated classic once again presents aguide to understanding, designing and conducting a qualitativeresearch study. The fourth edition retains the reader-friendly, jargon-free style,making the book accessible to both novice and experiencedresearchers. While the book is practical guide to design andimplementation of a qualitative research study, it also helpsreaders understand the theoretical and philosophical underpinningsof this research paradigm. Drawing on the latest literature as well as both authors'experience with conducting and teaching qualitative research, thefourth edition includes new material on case study research andaction research; discussion of online data sources (video, email,skype); updated discussion of data analysis software packages anduses; new discussion of data analysis strategies, includingnarrative analysis and poetic analysis; and a section on multipleways of presenting qualitative research findings. References,examples, and quotes have all been updated throughout the book"--
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No doubt this book will change the way we think about and publish qualitative research." —Leona M. English, head of publications and research, UNESCO Institute of Lifelong Learning, Hamburg
