More than a quarter of a million students have learned the craft and ethics of journalism from Melvin Mencher's News Reporting and Writing. This classic text shows students the fundamentals of reporting and writing and examines the values that direct and underline the practice of journalism. The new edition features current developments in all areas of reporting, discusses the use of stark photos, provides dozens of new Internet sources and demonstrates how journalists use them. Also included in the eleventh edition are guides for campaign and election coverage, reporting tips from Pulitzer Prize winners, and an examination of recent libel cases.
Too often in features the writer does not tell his reader soon enough what he is writing about , " Barrows says . ... Cinematic Approach One way to look at feature writing style is through the lens of a movie camera .
These days , most editors want imagination and color in the writing , and when the event will allow it , they urge their reporters to use the techniques of the feature writer , even on straight news ...
This edition continues to illustrate the principles of news reporting and writing with telling examples from print and broadcast journalism. Students are shown journalistic principles and concepts so that they may write accurate, precise and captivating news stories. Increasingly important news topics such as religion, education, domestic violence, juvenile crime and campus crime are included in this edition.
One of the techniques is the news feature . The writer " featurizes " the straight news event by putting a delayed lead on the story . By the time The New York Times was on newsstands and doorsteps , everyone knew the end to a legal ...
Providing a current and comprehensive discussion of influential theories in communication, this text portrays the strengths and weaknesses of each theory. Communication Theories helps students see where these theories fit in the broad scheme of social inquiry and generally guides students in the evaluation and critique of theories in order to reach a more sophisticated level of understanding. Although it emphasizes theories developed by communication scholars, Communication Theories also includes work developed outside the field that has strongly influenced the work of communication scholars. The second edition has been completely updated to include new or enhanced coverage of post-colonialism, critical race theory, new generation social penetration theory, and mass media reception theory.
Providing a current and comprehensive discussion of influential theories in communication, this text portrays the strengths and weaknesses of each theory.
The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
Bank Management and Financial Services, now in its ninth edition, is designed primarily for students interested in pursuing careers in or learning more about the financial services industry. It explores the services that banks and their principal competitors (including savings and loans, credit unions, security and investment firms) offer in an increasingly competitive financial-services marketplace. The ninth edition discusses the major changes and events that are remaking banking and financial services today. Among the key events and unfolding trends covered in the text are: Newest Reforms in the Financial System, including the new Dodd-Frank Financial Reform Law and the Credit Card Accountability, Responsibility, and Disclosure (CARD) Act of 2009. Global Financial Sector coverage of the causes and impact of the latest “great recession.” Systemic Risk and the presentation of the challenges posed in the financial system. Exploration of changing views on the “too big to fail” (TBTF) doctrine and how regulators may be forced to deal with TBTF in the future. Controlling Risk Exposure presentation of methods in an increasingly volatile economy
This book focuses on strategic staff development in higher education, a sector in which it has been largely viewed as an operational activity with little organizational relevance. The book demonstrates how staff development needs to be based on modern theories of 'organizational learning', aligning itself with institutional and departmental needs as well as the wants and needs of individual staff. The book takes a broad definition of staff development and seeks to cover all aspects of the academic role and the interests of all staff. The traditional focus on teaching and learning is covered but not to the exclusion of other aspects or the interface between different roles. In order to achieve a strategic focus, authors are drawn from a range of backgrounds, including senior staff with strategic leadership roles. The book is, therefore, directed to a wider readership than the community of staff development professionals and designed partly to challenge the dominant discourse and established priorities of staff developers. Towards Strategic Staff Development in Higher Education seeks to combine scholarly review of relevent literature with practical strategies and suggestions for the intended readership, principally senior staff, heads of department and staff development professionals.
This integration of discrete human resource practices as part of corporate strategy first came to prominence in the US ... Guest (1992b) explicitly argued that total quality management (TQM) was inextricably linked to HRM through the ...
