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Manajemen Komunikasi Pemasaran Terpadu: Integrated Marketing Communications Management - Rajawali Pers

Pola-pola tradisional strategi komunikasi pemasaran yang telah teruji dalam kurun waktu puluhan tahun dan mampu mendukung pencapaian kesuksesan suatu organisasi komersial maupun sosial dalam mencapai visi dan misinya, saat ini mulai dirasakan adanya perubahan-perubahan yang mendasar. Strategi-strategi konvensional dalam bisnis, pemasaran, dan komunikasi pemasaran yang semula tajam dan dapat dihandalkan, mulai kehilangan daya dorongnya. Diperlukan adanya pemikiran dan terobosan baru untuk mengatasi perubahan kondisi dan situasi pada Abad ke-21. Buku ini memberikan pemahaman mendasar tentang Komunikasi Pemasaran Terpadu (Integrated Marketing Communications/IMC), merupakan paradigma baru dalam konsep dan aplikasi perencanaan komunikasi pemasaran yang mampu menjawab tantangan permasalahan bisnis, pemasaran, dan komunikasi pemasaran pada era teknologi informasi dan komunikasi, di masa kini maupun mendatang. Sebagai buku teks, buku ini layak dijadikan buku pedoman bagi para akademisi untuk dasar pengajaran, referensi bagi mahasiswa, dan implementatif bagi para praktisi yang menggeluti bisnis, pemasaran, dan komunikasi pemasaran.

... School of Advertising. Sunarto Prayitno juga aktif menulis sejak mahasiswa sampai kini, beberapa hasil karyanya dimuat di majalah Gadis, Kartini, Manajemen ... belajar di Malaysia Institute of Management, Kuala. Tentang Penulis 151.

Practical Strategic Management: How To Apply Strategic Thinking In Business

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.

The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business.

Risk Management for Islamic Banks

Recent Developments from Asia and the Middle East

Part One: Introduction. Principles of the Islamic Financial System -- The Islamic Bank and Risk Management -- Part Two: Risk Management Framework in Islamic Banking. History of Risk Management in Islamic Banking -- The Risk Management Process in Islamic Banking -- Financial Reporting and Analysis in Islamic Banking -- Part Three: Risk Management in Islamic Banking. Financing Risk in Islamic Banking -- Operational Risk in Islamic Banking -- Syari'ah Compliance Risk -- Strategic Risk -- Investment Risk in Islamic Banking -- Market Risk in Islamic Banking -- Liquidity Risk in Islamic Banking -- Part Four: Future Prospects and Challenges in Islamic Banking. Development of the Islamic Financial Market -- Development of a Pricing Model in Islamic Banking -- Pathways of Risk Management in Islamic Banks -- Future Agenda -- Part Five: Conclusion. Summary and Conclusion.

The efforts by four budding scholars to write on this topic are indeed laudable. This book discusses risk management for Islamic banks in a comprehensive manner and yet makes it easy for readers to understand.

Mapping the Risks and Risk Management Practices in Islamic Banking

Deep, insightful analysis of controversial risk management issues in Islamic banking Mapping the Risks And Risk Management Practices In Islamic Banking is a comprehensive analysis of the current state of risk management practices within the Islamic banking industry, with recommendations for policy makers, bankers, and industry stakeholders. Going beyond the academic, this book presents the opinions and perceptions of industry financiers and bankers, alongside primary information and data collected by Islamic finance professionals to deconstruct and analyze the sector's current risk management practices. You'll get up to date on the latest attitudes and trends, and delve into the current issues surrounding risk management in Islamic banks. With a focus on practical applications, this authoritative guide discusses the unique risks facing Islamic banks, from the perspective of a wide range of practitioners. Risk management is one of the biggest, most controversial issues in Islamic finance, yet it remains under-researched. Many uncertainties exist for which the answers are still unclear, yet will play a large role in shaping the industry's future. This book digs deep into current ideas and practices to discover what's being done, what needs to be done, and what needs to stop happening to keep the future of Islamic finance strong. Explore both Islamic and traditional attitudes toward risk Examine current Islamic risk management practices Understand the latest industry issues and trends Consider the diverse range of risks unique to the Islamic banking sector Effective risk management in Islamic banking deserves priority attention. Unless the industry develops its own genuine risk management architecture, it cannot achieve its full potential and the viability needed for a more resilient financial system than the debunked Wall Street model. Mapping the Risks and Risk Management Practices in Islamic Banking provides a deep, authoritative analysis of where the industry is today and where it needs to develop.

Going beyond the academic, this book presents the opinions and perceptions of industry financiers and bankers, alongside primary information and data collected by Islamic finance professionals to deconstruct and analyze the sector's current ...