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Melvin Mencher's News Reporting and Writing

More than a quarter of a million students have learned the craft and ethics of journalism from Melvin Mencher's News Reporting and Writing. This classic text shows students the fundamentals of reporting and writing and examines the values that direct and underline the practice of journalism. The new edition features current developments in all areas of reporting, discusses the use of stark photos, provides dozens of new Internet sources and demonstrates how journalists use them. Also included in the eleventh edition are guides for campaign and election coverage, reporting tips from Pulitzer Prize winners, and an examination of recent libel cases.

Too often in features the writer does not tell his reader soon enough what he is writing about , " Barrows says . ... Cinematic Approach One way to look at feature writing style is through the lens of a movie camera .

News Reporting and Writing

This edition continues to illustrate the principles of news reporting and writing with telling examples from print and broadcast journalism. Students are shown journalistic principles and concepts so that they may write accurate, precise and captivating news stories. Increasingly important news topics such as religion, education, domestic violence, juvenile crime and campus crime are included in this edition.

One of the techniques is the news feature . The writer " featurizes " the straight news event by putting a delayed lead on the story . By the time The New York Times was on newsstands and doorsteps , everyone knew the end to a legal ...

Introducing Communication Theory

Analysis and Application

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory.

Educational Psychology

Effective Teaching, Effective Learning

Educational Psychology: Effective Teaching, Effective Learning arms students with the current, practical knowledge they need to become effective teachers. The applied focus, unique case study approach, and real life context of the text give your students the important skills they need to become tomorrow’s teachers for diverse classrooms and students. Effective teaching requires more than straightforward teaching methods---teachers need to know their students well and able to adapt their teaching style to a particular classroom and individual students. The result: effective learning. Educational Psychology: Effective Teaching, Effective Learning provides more actual tools for future teachers than any other educational psychology text. It arms students with current, practical knowledge, gives them excellent coverage of traditional and emerging topics in educational psychology, offers a balanced theoretical orientation—cognitive, social, and behavioral—and consistently uses classroom examples to illustrate how these theories “work.” The text provides excellent coverage of both traditional and emerging topics in educational psychology from a multi-author team with complementary areas of expertise allowing for more overall depth and breadth. In the third edition a new unique case study approach links text concepts and strategies to the actual practice of teaching. Each section of the text begins with a case that is carried throughout the section’s four chapters. To help students problem-solve in the classroom, each chapter contains Case Notes and ends with ideas for improving the case situation (Case Reflections). Following each section is a feature called Teacher’s Case Conference which offers informed discussion by real teachers. The third edition greatly increases coverage of constructivism in chapters 2, 7, and 8. The number of chapters has been reduced from 15 to 13 and an appendix on research methods has been added. The strong applied focus of the text now uses five new themes for effective teaching running throughout the book: communication, motivation, assessment, learning, and time. A new feature, TIPS (Teaching Interaction Principles and Strategies), provides over 100 brief summaries of key teaching principles throughout the text.

In the third edition a new unique case study approach links text concepts and strategies to the actual practice of teaching. Each section of the text begins with a case that is carried throughout the section’s four chapters.

Social Movements

Perspectives and Issues

Drawing from a wide selection of classic and contemporary works, the editors have chosen readings that reflect the major approaches and central debates in the field of social movement.

Drawing from a wide selection of classic and contemporary works, the editors have chosen readings that reflect the major approaches and central debates in the field of social movement.