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Ownership and Control in the Malayan Economy

A Study of the Structure of Ownership and Control and Its Effects on the Devel

The World That Trade Created

Society, Culture and the World Economy, 1400 to the Present

In a series of brief vignettes the authors bring to life international trade and its actors, and also demonstrate that economic activity cannot be divorced from social and cultural contexts. In the process they make clear that the seemingly modern concept of economic globalisation has deep historical roots.

In a series of brief vignettes the authors bring to life international trade and its actors, and also demonstrate that economic activity cannot be divorced from social and cultural contexts.

The Monetary System of Egypt (RLE Economy of Middle East)

An Inquiry Into its History and Present Working

This detailed study of the Egyptian economic and financial development, originally published in 1935, attempts to both present a clear understanding of the environmental factors of the monetary institutions and to trace the influence which these institutions have had upon the country’s economic organisation. First published in 1935.

This detailed study of the Egyptian economic and financial development, originally published in 1935, attempts to both present a clear understanding of the environmental factors of the monetary institutions and to trace the influence which ...

Conquests and Rents

A Political Economy of Dictatorship and Violence in Muslim Societies

"Why do many Muslim-majority societies exhibit dictatorship and violence? It is not due to Islam nor aspects of Muslim culture. Rather, this book argues the institutional legacy of the Muslim conquests and variation in nontax government revenues (rents) explain patterns of dictatorship and violence in many Muslim societies today"--

Conquests and Rents introduces a novel theoretical argument, with corroborative qualitative and statistical analysis, to examine the interplay of the historical legacy of institutions from the premodern period and contemporary rent streams ...

Islamic Economy

Islam is a complete social system, a composite code, a civilization of which religion is just a part. Islamic banking is based on the universally-recognized principles of partnership. That is, the whole system of banking in based on partnership basis in with the shareholders, the deposi-tors, the investors and the borrowers participate.

Islam is a complete social system, a composite code, a civilization of which religion is just a part.

Digital Marketing That Actually Works the Ultimate Guide

Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results

Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book?

MARKETING STRATEGY IN DIGITAL ERA

Buku Berjudul Marketing Strategy in Digital Era ini mengulas secara rinci mengenai digital marketing, strategi promosi, strategi komunikasi, strategi international marketing, dan bagaimana menghadapi tantangan dan solusi di era digital masa kini. Pesatnya perkembangan teknologi perangkat lunak mengharuskan praktisi komputer untuk menguasai teknologi informasi, terutama bisnis baru di dunia yang memasuki era digital. Salah satu teknologi informasi paling populer saat ini adalah bisnis berbasis web/internet yaitu pemasaran digital. Digital marketing telah lama berkembang dalam lingkup internasional, sebagai salah satu metode pemasaran alternatif dari suatu produk atau layanan, digital marketing akan mengubah kegiatan pemasaran dan memangkas biaya operasional untuk kegiatan komersial. Buku ini dimulai mengeksplorasi mengenai digital marketing yang berkembang saat ini. Dengan demikian, buku ini cocok dijadikan buku referensi untuk mata kuliah pemasaran digital dan marketing management. Mahasiswa serta akademisi dan masyarakat yang ingin atau sedang belajar digital marketing, buku ini sangat cocok sebagai bahan referensi dan rujukan, praktisi dan pemerhati pemasaran juga dapat menggunakan buku ini sebagai referensi dan rujukan tentang perspektif dan marketing strategy in digital era.

Buku Berjudul Marketing Strategy in Digital Era ini mengulas secara rinci mengenai digital marketing, strategi promosi, strategi komunikasi, strategi international marketing, dan bagaimana menghadapi tantangan dan solusi di era digital masa ...

Organization and Management

A Systems Approach

Supplement: Instructors manual to accompany Organization and management: a systems approach/ Fremont Kast, James Rosenzweig. - 2nd ed. - 1974. - 193p.; 23cm.

Supplement: Instructors manual to accompany Organization and management: a systems approach/ Fremont Kast, James Rosenzweig. - 2nd ed. - 1974. - 193p.; 23cm.