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International Marketing

The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing

Dollars Through the Doors

A Pre-1930 History of Bank Marketing in America

...by 1930 in America, banks had transformed themselves from passive acceptors of business to aggressive marketers and seekers of business.

...by 1930 in America, banks had transformed themselves from passive acceptors of business to aggressive marketers and seekers of business.

Multicultural Education

Issues and Perspectives

As diversity continues to increase in the United States, ethnic, cultural, social-class, and linguistic gaps are widening between teachers and their students. The rapidly changing educational landscape presents unique challenges and opportunities for addressing diversity both creatively and constructively in schools. Multicultural Education helps current and future educators fully understand sophisticated concepts of culture; become more effective practitioners in diverse classrooms; and view race, class, gender, social class, and exceptionality as intersectional concepts. Now in its tenth edition, this bestselling textbook assists educators to effectively respond to the ways race, social class, and gender interact to influence student behavior and learning. Contributions from leading authorities in multicultural education discuss the effects of class and religion on education; differences in educational opportunities for male, female, and LGBTQ students; and issues surrounding non-native English speakers, students of color, and students with disabilities. Contemporary in relevance, this timely volume promotes multicultural education as a process of school reform. Practical advice helps teachers increase student academic achievement, work effectively with parents, improve classroom assessment, and benefit from diversity.

Did You Know? This book is also available as a Wiley eText. The Wiley eText is a complete digital version of the text that makes time spent studying more efficient.

Comprehensive Multicultural Education

Theory and Practice

NOTE: Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the Enhanced Pearson eText may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. This package includes the Enhanced Pearson eText. A comprehensive look at multicultural education that balances theory with practical teaching strategies. Comprehensive Multicultural Education: Theory and Practice uniquely blends diversity theory, history, and social science with sample lessons, cases, and real-world vignettes so that pre- and in-service teachers understand the what, why, and how of multicultural education. A comprehensive conceptual framework of multicultural teaching and a teacher-tested curriculum development model give readers a strong foundation for integrating multicultural perspectives in their own curricula. Incorporating current research and new sections on race and social justice, the 9th Edition includes three new chapters on gender, poverty, and special education so that today's teachers are better equipped to become informed, caring advocates for all students. Improve mastery and retention with the Enhanced Pearson eText* The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is: Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience. Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad® and Android® tablet.** Affordable. Experience the advantages of the Enhanced Pearson eText along with all the benefits of print for 40% to 50% less than a print bound book. *The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads. **The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7" or 10" tablet, or iPad iOS 5.0 or later. 0134745272 / 9780134745275 Comprehensive Multicultural Education: Theory and Practice, with Enhanced Pearson eText -- Access Card Package, 9/e Package consists of: 0134679024 / 9780134679020 Comprehensive Multicultural Education: Theory and Practice 0134682270 / 9780134682273 Comprehensive Multicultural Education: Theory and Practice, Enhanced Pearson eText -- Access Card

Incorporating current research and new sections on race and social justice, the 9th Edition includes three new chapters on gender, poverty, and special education so that today's teachers are better equipped to become informed, caring ...

Un-Standardizing Curriculum

Multicultural Teaching in the Standards-Based Classroom

Shows how educators can learn to teach rich, academically rigorous, multicultural curricula within a standards-based environment. The authors have meticulously updated each chapter to address current changes in education policy and practice. New vignettes of classroom practice have been added to illustrate how today's teachers navigate the Common Core State Standards.

Shows how educators can learn to teach rich, academically rigorous, multicultural curricula within a standards-based environment.

Multicultural Education in a Global Society

Drawing on research from Canada, USA and Western Europe, this book extends the idea of multicultural education to put it within a global context. The core of the book focuses on human rights education as a central motivator in any commitment of multicultural education.

Drawing on research from Canada, USA and Western Europe, this book extends the idea of multicultural education to put it within a global context.

Making Choices for Multicultural Education

Five Approaches to Race, Class and Gender

"This book offers the educational community a way of thinking about race, language, culture, class, gender, and disability in teaching. The sixth edition incorporates the latest group population demographics and published material to provide the most current information in the field. It introduces a discussion of intercultural and multicultural education along with the key points that distinguishes differences between the two concepts. Readers will also find discussions on globalization and its influences on the key topics presented in the book. Teachers will gain strong insight into this evolving field of study and practice."--Publisher's website.

"This book offers the educational community a way of thinking about race, language, culture, class, gender, and disability in teaching.

Multicultural Education in Glocal Perspectives

Policy and Institutionalization

This conceptually rich and empirically grounded book draws upon expertise from a panel of emerging and established international scholars to explore the institutionalization and effect of multicultural education on a global scale. Previous studies of multicultural education have largely ignored the significance of understanding the combination of multiple sociopolitical influences on multicultural education in both policy and practice. Filling this void, this book sheds light on the two main reasons for taking a “glocal” perspective on multicultural education. First, children should be provided with meaningful learning opportunities to acquire the knowledge, skills, and attitudes necessary to live in a culturally and ethno-linguistically diverse society, where the distinction between the local and the global is becoming blurred. Second, understanding both the “global grammar” and the “local semantics” of multicultural education helps researchers and policy-makers grasp the whole picture of multicultural education as an evolving social construct and phenomenon. This new book provokes a new round of discussion and research to expand and enrich our inquiry into cultural diversity and educational inclusion.

Filling this void, this book sheds light on the two main reasons for taking a “glocal” perspective on multicultural education.

Doing Multicultural Education for Achievement and Equity

A multicultural education textbook designed to help teachers-in-training prepare for increasingly diverse classrooms offers a unique approach which encourages the reader to interact with the text through reflection exercises, critiques, and dialogues.

A multicultural education textbook designed to help teachers-in-training prepare for increasingly diverse classrooms offers a unique approach which encourages the reader to interact with the text through reflection exercises, critiques, and ...

The Theory and Practice of Multicultural Education

A Focus on the K-12 Educational Setting

Theory and Practice of Multicultural Education: A Focus on the K-12 Educational Setting provides an in-depth discussion of the principles and practice of multicultural education in the K-12 classrooms. Building on a theory of multicultural education as a learner-centered pedagogy, the book begins with a discussion of the learner and the educational process, addresses the issues of culture, worldview, and their implications for the educational process. The historical foundations of multicultural education, as well as the practical steps to doing multicultural education in a K-12 classroom were discussed extensively with practical tips for teachers on how to do multicultural education in the K-12 setting.

Building on a theory of multicultural education as a learner-centered pedagogy, the book begins with a discussion of the learner and the educational process, addresses the issues of culture, worldview, and their implications for the ...