Buku ini dapat menjadi referensi dan bahan bacaan untuk menambah pengetahun para pembaca khususnya yang berkaitan eksistensi merek dalam pemasaran produk. Sistematika buku Pemasaran Era Kini: Pendekatan Berbasis Digital ini mengacu pada pendekatan konsep teoritis dan contoh penerapan. Buku ini terdiri atas 16 bab yang dibahas secara rinci, diantaranya: Bab 1 Pengantar dan Konsep Manajemen Merek, Bab 2 Sejarah dan perkembangan Merek, Bab 3 Pengelolaan Merek dan Brand Equity, Bab 4 Sistem Identitas Merek Produk, Bab 5 Pengembangan Identitas Merek, Bab 6 Alternatif Strategi Pengembangan Merek, Bab 7 Perspektif Komunikasi dalam Branding, Bab 8 Brand Reputation dan Brand Promise, Bab 9 Brand Attitude dan Brand Awareness, Bab 10 Brand Image dan Brand Personality, Bab 11 Brand Visibility dan Brand Integrity, Bab 12 Brand Love dan Brand Emotional, Bab 13 Brand Trust and Brand Value, Bab 14 Brand Gender dan Brand Engagement, Bab 15 Brand Performance dan Brand Loyalty, dan Bab 16 Customer-Based Brand Equity (CBBE).
Buku ini terdiri atas 16 bab yang dibahas secara rinci, diantaranya: Bab 1 Pengantar dan Konsep Manajemen Merek, Bab 2 Sejarah dan perkembangan Merek, Bab 3 Pengelolaan Merek dan Brand Equity, Bab 4 Sistem Identitas Merek Produk, Bab 5 ...
Dewasa ini perkembangan bisnis pendidikan khususnya bimbingan belajar tumbuh sangat pesat di Indonesia. Para pelaku bimbingan belajar bersaing secara ketat dalam menawarkan berbagai pilihan jasa bimbingan belajar. Hal tersebut diiringi dengan tuntutan konsumen yang semakin meningkat akan layanan yang sesuai dengan kebutuhan mereka. Karena itulah konsumen dalam memilih bimbel akan memilih bimbel yang sesuai dan dapat memenuhi apa yang mereka butuhkan.
Dewasa ini perkembangan bisnis pendidikan khususnya bimbingan belajar tumbuh sangat pesat di Indonesia.
This book provides insight for researchers and decision-makers on the application of data in the entrepreneurship and sustainable development sector. This book covers how Big Data for Industry 4.0 and entrepreneurship are effective in resolving business, social, and economic problems. The book discusses how entrepreneurs use Big Data to cut costs and minimize the waste of time. It offers how using Big Data can increase efficiency, enables the studying of competitors, can improve the pricing of products, increase sales and loyalty, and can ensure the right people are hired. The book presents how decision-makers can make use of Big Data to resolve economic and social problems. Analyze the development of the economy and enhance the business climate. This book is for researchers, PhD students, and entrepreneurs and can also be of interest for transforming governments as well as businesses.
As a result, the finance, banking sector, and fintech sector within this scope have a rapid growth potential in terms of the future. 4.2.3 DIGITAL FINANCE The concept of digitalization has become a competence that changes, ...
This book constitutes the refereed conference proceedings of the 14th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2015, held in Delft, The Netherlands, in October 2015. The 40 revised full papers presented together with 1 keynote panel were carefully reviewed and selected from 65 submissions. They are organized in the following topical sections: adoption; big and open data; e-business, e-services,, and e-society; and witness workshop.
income level as a considerable positive predictor of the customers' acceptance of Tele‐banking in Saudi Arabia. Likewise, according to Kolodinsky et al. [20], the adoption rate of Internet banking channels was observed to be in the ...
As technology continues to revolutionise today’s economy, Big Data, Blockchain and Cryptocurrency are rapidly transforming themselves into mainstream functions within the financial services industry. This book examines each concept individually, analysing the opportunities and challenges they bring and exploring the potential for future development. The authors further evaluate the fusion of these three important products of the FinTech revolution, illustrating their combined influence on the digital economy. Providing a comprehensive analysis of three innovative technologies, this timely book will appeal to scholars researching innovation in the finance industry and financial services technology more specifically.
5.3.1 FinTech-Empowered Bank 4.0 and Financial Inclusion 5.3.1.1 Bank 4.0 If we now temporarily put the technical concepts and the advancements of more and more exciting technology-enabled financial solutions aside, in general, ...
