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A First Look at Communication Theory

Explores the communication theories at different levels. This book includes 33 theories to strike a balance of scientific and interpretive approaches.

The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

Introducing Communication Theory

Analysis and Application

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory.

An Introduction to Statistical Communication Theory

An IEEE Press Classic Reissue

This IEEE Classic Reissue provides at an advanced level, a uniquely fundamental exposition of the applications of Statistical Communication Theory to a vast spectrum of important physical problems. Included are general analysis of signal detection, estimation, measurement, and related topics involving information transfer. Using the statistical Bayesian viewpoint, renowned author David Middleton employs statistical decision theory specifically tailored for the general tasks of signal processing. Dr. Middleton also provides a special focus on physical modeling of the canonical channel with real-world examples relating to radar, sonar, and general telecommunications. This book offers a detailed treatment and an array of problems and results spanning an exceptionally broad range of technical subjects in the communications field. Complete with special functions, integrals, solutions of integral equations, and an extensive, updated bibliography by chapter, An Introduction to Statistical Communication Theory is a seminal reference, particularly for anyone working in the field of communications, as well as in other areas of statistical physics. (Originally published in 1960.)

This book offers a detailed treatment and an array of problems and results covering an exceptionally broad range of technical subjects in the communications field, including among others: Specific applications of Fourier as well as single- ...

Health Communication Message Design

Theory and Practice

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs.

Fashion Marketing and Communication

Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing ...

Mass Communication Theories

Explaining Origins, Processes, and Effects

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

This book offers the following features: Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed ...

Crisis Communication

Theory and Practice

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

Selected Contents: 1.

Exploring Communication Theory

Making Sense of Us

This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers.

This text presents and explains theories from the epistemological perspectives of the researchers who use them.

Insight Into Innovation

Applying Communication Theory in Our Web 2. 0 Lives

Provides an introduction to communication theories, concepts, and research as it applies to Web 2.0 technologies.

Communication Theories

Origins, Methods, and Uses in the Mass Media

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in the basic communication theories and the chapters have been resequenced for easier use by the student. theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research.