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Managing Media Work

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

The SAGE Handbook of Media Processes and Effects

The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media's societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children's media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature - that related to persuasion and learning - and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research - violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).

In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the ...

Introducing Research Methodology

A Beginner's Guide to Doing a Research Project

'Introducing Research Methodology' gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole.

'Introducing Research Methodology' gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole.

Introducing Research Methodology

Thinking Your Way Through Your Research Project

Offering an encyclopedic introduction to research, this book shows students how to think about every stage of their project and equips them with the tools they need to understand different research processes. Packed with examples showing the diversity of research, this third edition provides hands-on guidance to help students: Develop key academic skills like critical thinking, effective writing and building an argument Confidently interpret findings, assess arguments and understand the wider impact of their research Understand the challenges and opportunities involved in working with new types of data like social media and online data Supported by a dynamic new website with downloadable templates, case studies, dos and don’ts videos and more, this practical book prepares students for not just getting to grips with methodological concepts, but being ready to apply them.

Offering an encyclopedic introduction to research, this book shows you how to think about every stage of their project and equips you with the tools you need to understand different research processes.

Research Methodology

A Step-by-Step Guide for Beginners

The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.

The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.

Research Basics

Design to Data Analysis in Six Steps

Research Basics: Design to Data Analysis in Six Steps offers a fresh and creative approach to the research process based on author James V. Spickard’s decades of teaching experience. Using an intuitive six-step model, readers learn how to craft a research question and then identify a logical process for answering it. Conversational writing and multi-disciplinary examples illuminate the model’s simplicity and power, effectively connecting the “hows” and “whys” behind social science research. Students using this book will learn how to turn their research questions into results.

Students using this book will learn how to turn their research questions into results.

An Introduction to Statistics and Data Analysis Using Stata®

From Research Design to Final Report

An Introduction to Statistics and Data Analysis Using Stata® by Lisa Daniels and Nicholas Minot provides a step-by-step introduction for statistics, data analysis, or research methods classes with Stata. Concise descriptions emphasize the concepts behind statistics for students rather than the derivations of the formulas. With real-world examples from a variety of disciplines and extensive detail on the commands in Stata, this text provides an integrated approach to research design, statistical analysis, and report writing for social science students.

With real-world examples from a variety of disciplines and extensive detail on the commands in Stata, this text provides an integrated approach to research design, statistical analysis, and report writing for social science students.

Methods and Data Analysis for Cross-Cultural Research

Heavy migration patterns, the globalization of markets, and increased cross-cultural communications have made cross-cultural research a necessity in the behavioral and social sciences. This type of research is a natural and inevitable extension for researchers whose earlier focus was on intracultural studies. In Methods and Data Analysis for Cross-Cultural Research, authors Fons Van de Vijver and Kwok Leung have developed a long-awaited guide for graduate students and professionals that presents cross-cultural methodology in a practical light. Covering all the major issues in the field, this volume's presentation of theory serves as a jumping board for the practical discussion of methods, design, and analysis that follows. The central focus is primarily on the design and analysis of quasi-experiments, which is the dominant framework for cross-cultural research. This volume presents an up-to-date overview of the most important tools of cross-cultural research and illustrates the most meaningful techniques in feature boxes, complete with sample data. Professionals and students in the field of cross-cultural research will undoubtedly recognize that this is the most up-to-date and comprehensive practical guide on the market. Students and academics in the fields of clinical/counseling psychology, social work, research methods, sociology, ethnic studies, and social psychology will be grateful for this handy reference when conducting cross-cultural research.

This volume presents an up-to-date overview of the most important tools of cross-cultural research and illustrates the most meaningful techniques in feature boxes, complete with sample data.

Adventures in Social Research

Data Analysis Using IBM® SPSS® Statistics

Providing a practical, hands-on introduction to data conceptualization, measurement and association, this book gives students step-by-step instruction on data analysis using the latest version of SPSS® and the most current General Social Survey data.

In this revised edition, active and collaborative learning will be emphasized as students engage in a series of practical investigative exercises.

Understanding Criminological Research

A Guide to Data Analysis

Criminological research lies at the heart of criminological theory, influences social policy development, as well as informs criminal justice practice. The ability to collect, analyse and present empirical data is a core skill every student of criminology must learn. Written as an engaging step-by-step guide and illustrated by detailed case studies, this book guides the reader in how to analyse criminological data. Key features of the book include: o Guidance on how to identify a research topic, designing a research study, accounting for the role of the researcher and writing up and presenting research findings. o A thorough account of the development of qualitative and quantitative research methodologies and data analysis within the field of criminology. o Relevant and up-to-date case studies, drawn from internationally published criminological research sources. o Clear and accessible chapter content supported by helpful introductions, concise summaries, self-study questions and suggestions for further reading. Understanding Criminological Research: A Guide to Data Analysis in invaluable reading for both undergraduate and postgraduate students in criminology and criminal justice.

Written as an engaging step-by-step guide and illustrated by detailed case studies, this book guides the reader in how to analyse criminological data.