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Public Relations

Theory and Practice

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

Effective Teacher Development

Theory and Practice in Professional Learning

The responsibility for facilitating effective continuing professional development (CPD) is based firmly in schools. Frequently, decisions are based on gut feeling, advertisements received or prior experiences. Effective Teacher Development encourages readers to move beyond this and to enhance their strategic decision making in order to effectively develop CPD programmes within their school, partner schools, federations or school chains. The theory behind CPD is explored, drawing on research and evidence from recent practice, including a 10-year international longitudinal study of the effectiveness of professional development to teachers. Readers are supported to develop their understanding of the whole life cycle of a CPD programme, from setting up a new programme to evaluating the effectiveness of existing provision. Chapter summaries and navigational tools support readers looking for guidance on particular issues and questions encourage readers to reflect on the impact of suggestions in their own particular context. Effective Teacher Development is essential reading for all involved in designing, implementing and developing effective CPD programmes.

Effective Teacher Development is essential reading for all involved in designing, implementing and developing effective CPD programmes.

Effective Teacher Development

Theory and Practice in Professional Learning

The responsibility for facilitating effective continuing professional development (CPD) is based firmly in schools. Frequently, decisions are based on gut feeling, advertisements received or prior experiences. Effective Teacher Development encourages readers to move beyond this and to enhance their strategic decision making in order to effectively develop CPD programmes within their school, partner schools, federations or school chains. The theory behind CPD is explored, drawing on research and evidence from recent practice, including a 10-year international longitudinal study of the effectiveness of professional development to teachers. Readers are supported to develop their understanding of the whole life cycle of a CPD programme, from setting up a new programme to evaluating the effectiveness of existing provision. Chapter summaries and navigational tools support readers looking for guidance on particular issues and questions encourage readers to reflect on the impact of suggestions in their own particular context. Effective Teacher Development is essential reading for all involved in designing, implementing and developing effective CPD programmes.

Theory and Practice in Professional Learning Bob Burstow. programme of teacher training in information and communications technology. Journal of In-Service Education, 30, 115–140. Conlon, T. 2004. A failure of delivery: The United ...

Quality of Teacher Education and Learning

Theory and Practice

This edited book is on the theory and practice of teacher education from the most distinguished and experienced scholars in the field around the world. In this book, they explored the most urgent and significant issues in teacher education in this globalized time. The dealing of these issues can directly impact the quality of teacher education and education in general. How to improve the quality of teacher education is a global issue that many countries, no matter developed or developing, face. This book provides multiple perspectives to address the challenges and possibilities for improving teacher quality. A point needs to further highlight in this book is that the researchers pay more attention to the inner landscape of teachers, such as the issue of identity, sense of person, etc. In this book, the readers can learn the insights and multiple perspectives of the best scholars in teacher education.

In this book, they explored the most urgent and significant issues in teacher education in this globalized time. The dealing of these issues can directly impact the quality of teacher education and education in general.

Cinematography

Theory and Practice : Imagemaking for Cinematographers, Directors & Videographers

'Cinematography' is a comprehensive resource for cinematographers, directors, videographers, and students. It covers the entire range of cinematography as practiced on a professional level.

'Cinematography' is a comprehensive resource for cinematographers, directors, videographers, and students. It covers the entire range of cinematography as practiced on a professional level.

Applied Organizational Communication

Theory and Practice in a Global Environment

Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. Exploring the diverse communication challenges in today’s organizations, this text: Explains the impact of critical environmental influences on all levels; Provides extensive discussion of teams, leadership, technology, listening, and interpersonal communication; Offers current analysis, utilizing a broad base of information and research; and Establishes links between organizational communication and perceptions, theory, networks, and symbolic behavior. Building on the successful foundation of the previous editions, this third edition has been thoroughly updated and revised to reflect the most current organizational communication theory and research. Features of this edition include: Extensive real life examples and experiences Grounding in transactional communication and advanced systems approaches Macro and micro analyses of key topics and issues As an accessible and practical examination of organizational communication, this text is intended for use in organizational communication, leadership, organizational development, and organizational intervention courses at the advanced undergraduate and graduate level.

Features of this edition include: Extensive real life examples and experiences Grounding in transactional communication and advanced systems approaches Macro and micro analyses of key topics and issues As an accessible and practical ...

Health Communication Message Design

Theory and Practice

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs.

Fashion Marketing and Communication

Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing ...

Crisis Communication

Theory and Practice

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

Selected Contents: 1.

Communication for Development in the Third World

Theory and Practice for Empowerment

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

This completely revised edition builds on the framework provided by the earlier text.