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Big Data and Climate Insurance - Reducing Risk and Maximising Revenues

Spore Magazine 186

Spore Magazine 186: Big Data and Climate Insurance - Reducing Risk and Maximising Revenues Increasingly accessible agricultural data is facilitating the scaling out of index-based insurance schemes and helping farmers build resilience and adapt to climate change. SPORE is the quarterly magazine of the Technical Centre for Agricultural and Rural Cooperation (CTA), offering a global perspective on agribusiness and sustainable agriculture. CTA operates under the Cotonou Agreement between the countries of the Africa, Caribbean and Pacific (ACP) group and the European Union and is financed by the EU.

The bank has recently introduced new digital platforms such as Equitel, a mobile banking solution which allows customers to access banking and telecom services from voice, data and text message services. The Eazzy Banking App, ...

Fusing Big Data, Blockchain and Cryptocurrency

Their Individual and Combined Importance in the Digital Economy

As technology continues to revolutionise today’s economy, Big Data, Blockchain and Cryptocurrency are rapidly transforming themselves into mainstream functions within the financial services industry. This book examines each concept individually, analysing the opportunities and challenges they bring and exploring the potential for future development. The authors further evaluate the fusion of these three important products of the FinTech revolution, illustrating their combined influence on the digital economy. Providing a comprehensive analysis of three innovative technologies, this timely book will appeal to scholars researching innovation in the finance industry and financial services technology more specifically.

5.3.1 FinTech-Empowered Bank 4.0 and Financial Inclusion 5.3.1.1 Bank 4.0 If we now temporarily put the technical concepts and the advancements of more and more exciting technology-enabled financial solutions aside, in general, ...

Handbook of Research on Driving Socioeconomic Development With Big Data

Socioeconomic development has drawn increasing attention in academia, industries, and governments. The relationship between big data and its technologies and socioeconomic development has drawn certain attention in academia. Socioeconomic development depends not only on big data, but also on big data technologies. However, the relationship between big data and socioeconomic development is not adequately covered in current research. The Handbook of Research on Driving Socioeconomic Development With Big Data provides an original and innovative understanding of and insight into how the proposed theories, technologies, and methodologies of big data can improve socioeconomic development and sustainable development in terms of business and services, healthcare, the internet of everything, sharing economy, and more. Covering topics such as corporate social responsibility, management applications, and process mining, this major reference work is an excellent resource for data scientists, business leaders and executives, IT professionals, government officials, economists, sociologists, librarians, students, researchers, and academicians.

INTRODUCTION The German banking system traditionally consists of three pillars, private sector banks, public savings banks and cooperative banks. This structure makes the German banking system unique (Behr & Schmidt, 2015; Frank et al., ...

The Public Relations Handbook

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

Fundamentals of Public Relations and Marketing Communications in Canada

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

Strategic Public Relations Management

Planning and Managing Effective Communication Programs

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Employing clear, straightforward language, they cover techniques for planning and research, as well as the effective application of communication theory. Key features of the volume include the synthesis of knowledge in public relations and communication, covering the critical areas needed for a strategic approach to public relations, and ample real-world examples, providing concrete applications of principles and theories. With its practical and accessible approach, Strategic Public Relations Managementwill serve well as a text for public relations management and communication campaigns courses, and is essential as a reference for professional practice.

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques.

Cases in Public Relations Management

The Rise of Social Media and Activism

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices. New to the third edition: Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks. Additional emphasis on social media and social responsibility for communication management today. End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals. The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.

Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners.

Handbook of Public Relations

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature.

Discovering Public Relations

An Introduction to Creative and Strategic Practices

The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns"--