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The Basics of Media Writing

A Strategic Approach

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.

Dasar Media Komunikasi, Informasi, Edukasi ( KIE ) Kesehatan

Seiring berkembangnya Ilmu dan teknologi dalam bidang kesehatan maka kebutuhan akan bacaan atau referensi dan upaya pemenuhan kebutuhan daftar bacaan maka disusunlah suatu buku tentang Dasar Media KIE Kesehatan yang dapat digunakan untuk pembelajaran dalam melaksanakan KIE di Institusi Kesehatan. Buku ini membahas tentang: Bab 1 Dasar Media KIE (Komunikasi, Informasi Dan Edukasi) Bab 2 Prinsip Dalam Media KIE Bab 3 Sasaran Dalam Media Komunikasi, Informasi, Edukasi (KIE) Bab 4 Strategi dalam Komunikasi Informasi Edukasi (KIE) Bab 5 KIE dalam Pelayanan Kesehatan Bab 6 Konseling dalam Komunikasi Informasi dan Edukasi (KIE) Kesehatan Bab 7 Desain Media KIE Bab 8 Model / Jenis Media Komunikasi Informasi dan Edukasi (KIE) Kesehatan Bab 9 Perkembangan Media KIE Dalam Kesehatan

Buku ini membahas tentang: Bab 1 Dasar Media KIE (Komunikasi, Informasi Dan Edukasi) Bab 2 Prinsip Dalam Media KIE Bab 3 Sasaran Dalam Media Komunikasi, Informasi, Edukasi (KIE) Bab 4 Strategi dalam Komunikasi Informasi Edukasi (KIE) Bab 5 ...

Buku Ajar - Media Perikalanan Berbasis Implementasi Tutorial Praktek

Dasar, Penggunaan dan Pembuatan Iklan

Dalam buku ajar ini penulis sesungguhnya ingin mengajak pembaca utamanya para mahasiswa untuk dapat meresapi, memahami dan mengimplementasikan materi serta dapat mempraktekkan secara langsung tutorial iklan yang ada dalam buku ini. Walaupun penulis sadar masih belum banyak materi dan tutorial yang ada dalam buku ajar ini, namun penulis berharap buku ini bisa menjadi pembimbing atau pedoman bagi Mahasiswa dalam menjalankan periklanan, mulai dari perencanaan, strategi, pembuatan, hingga akhirnya dimana iklan itu bisa di publikasikan. Sesuai dengan tujuan pembuatan buku ajar ini, dalam perkembangannya materi media periklanan tidak hanya dirancang untuk hal-hal yang bersifat teoritis, namun juga perlu pembelajaran yang bersifat implementatif. Sehingga mahasiswa tidak hanya memahami bagaimana proses periklanan namun juga mampu membuat iklan itu sendiri.

Dalam buku ajar ini penulis sesungguhnya ingin mengajak pembaca utamanya para mahasiswa untuk dapat meresapi, memahami dan mengimplementasikan materi serta dapat mempraktekkan secara langsung tutorial iklan yang ada dalam buku ini.

Media Events

The Live Broadcasting of History

Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.

Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.

Mobile Multimedia Broadcasting Standards

Technology and Practice

Mobile multimedia broadcasting compasses a broad range of topics including radio propagation, modulation and demodulation, error control, signal compression and coding, transport and time slicing, system on chip real-time implementation in ha- ware, software and system levels. The major goal of this technology is to bring multimedia enriched contents to handheld devices such as mobile phones, portable digital assistants, and media players through radio transmission or internet pro- col (IP) based broadband networks. Research and development of mobile multi- dia broadcasting technologies are now explosively growing and regarded as new killer applications. A number of mobile multimedia broadcasting standards related to transmission, compression and multiplexing now coexist and are being ext- sively further developed. The development and implementation of mobile multi- dia broadcasting systems are very challenging tasks and require the huge efforts of the related industry, research and regulatory authorities so as to bring the success. From an implementation design and engineering practice point of view, this book aims to be the ?rst single volume to provide a comprehensive and highly coherent treatment for multiple standards of mobile multimedia broadcasting by covering basic principles, algorithms, design trade-off, and well-compared implementation system examples. This book is organized into 4 parts with 22 chapters.

This book is organized into 4 parts with 22 chapters. This volume provides a comprehensive and cohesive compilation of multi-standards and systems for mobile multimedia broadcasting.

The Moral Resonance of Arab Media

Audiocassette Poetry and Culture in Yemen

The Moral Resonance of Arab Media studies contemporary Arab political poetry, providing insights into how modern Arab media forms are shaped by language and culture. Through an examination of the lives and works of individual poets, singers, and audiences, it shows how tribalism becomes a resource for critical reform when expressed in tropes of community, place, person, and history.

The Bā ' Abbād line adhered to the Aḥmadi branch ( țarīqah ) of Sufism . 29 . These included , foremost , the shaikhly descendants of Shaikh Abi Bakr Bin Sālem al - Saqqāf ( d . 1584 / 992 ) , of the Bā ' Alawī lineage , who was the ...