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E-commerce Management

Text and Cases

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

Adapted from Hau Lee and Seungjin Whang, “Winning the Last Mile of E-Commerce," Sloan Management Review, 42(4), (2001): 24–62. . This section was informed by two articles from CIO.com: Fred Hapgood, “Slow Train Coming," May 15, 2000, ...

E-business & E-commerce Management

Strategy, Implementation and Practice

" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. "E-Business and E-Commerce Management" 5th edition Dave Chaffey "What approach to e-business strategy should you follow?