E-commerce Management

Text and Cases

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

• ISBN 10 : CORNELL:31924086758103
• Judul : E-commerce Management
• Sub Judul : Text and Cases
• Pengarang : Sandeep Krishnamurthy,  
• Kategori : Business & Economics
• Penerbit : South-Western Pub
• Bahasa : en
• Tahun : 2003
• Halaman : 496
• Google Book : http://books.google.co.id/books?id=BVVEAAAAYAAJ&dq=intitle:e+commerce&hl=&source=gbs_api
• Ketersediaan :

Adapted from Hau Lee and Seungjin Whang, “Winning the Last Mile of E-Commerce," Sloan Management Review, 42(4), (2001): 24–62. . This section was informed by two articles from CIO.com: Fred Hapgood, “Slow Train Coming," May 15, 2000, ...