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Internet Marketing

Strategy, Implementation and Practice

""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com.

E-business & E-commerce Management

Strategy, Implementation and Practice

" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. "E-Business and E-Commerce Management" 5th edition Dave Chaffey "What approach to e-business strategy should you follow?