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Handbook of e-Business Security

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. In other words, setting up and maintaining a secure e-business is essential and important to business growth. This book covers state-of-the art practices in e-business security, including privacy, trust, security of transactions, big data, cloud computing, social network, and distributed systems.

This book covers state-of-the art practices in e-business security, including privacy, trust, security of transactions, big data, cloud computing, social network, and distributed systems.

Viral Marketing Im E-Business

Werbung in all ihrer Ausf hrung ist dem Verbraucher im TV, Radio, in den Zeitungen und Zeitschriften gegenw rtig. Etwa 2.500- bis 5.000-mal wird jeder Konsument t glich mit ihr konfrontiert, ob bewusst oder unbewusst. Diese Zahlen lassen schon erahnen, dass die klassische Massenwerbung ein erhebliches Problem mit ihrer Effizienz hat. Konsumenten sind negativ gegen ber der Werbung eingestellt, weshalb sie eine Abwehrhaltung aufgebaut haben. Zudem ist es nicht m glich, diese Masse an Werbung aufzunehmen. Experten vermuten, dass 75% der Kampagnen kein ausgewogenes Kosten-Nutzen-Verh ltnis haben. Quantitativ "versickern" hiernach 22 der j hrlich in Deutschland investierten 29 Milliarden Euro f r Werbung. Dieses Buch besch ftigt sich mit dem Viral Marketing (VM) und stellt zudem andere alternative Formen des Marketings im Internet vor. Der Teil A befasst sich mit dem Online-Marketing. Einleitend wird ein berblick geboten um sp ter einige Aspekte im Detail zu beschreiben. Hier werden speziell ausgew hlte Methoden n her erl utert, welche von aktueller Relevanz sind. Dabei spielen auch neue viel versprechende Technologien eine Rolle (z. B. Advertising Exchange). Der Teil B weist den Schwerpunkt dieses Buches auf. Die Literatur besch ftigt sich erst seit kurzer Zeit mit der Thematik des VM. Besonders auf die theoretischen Grundlagen wird in der Literatur zumeist noch unbefriedigend eingegangen. Teil B beginnt mit diesem Punkt in Kapitel 1, in dem die Mund-zu-Mund-Propaganda und ihre Auswirkung auf den unternehmerischen Erfolg erl utert werden. Darauf aufbauend wird das VM definiert und dessen Anf nge aufgezeigt. Der aktuelle Forschungstand wird betreffend der Grundlagen des VM in seinen verschiedenen Facetten beleuchtet und in einem Gesamtmodell (Memetik, Tipping Point, Soziale Netzwerke) skizziert. Im Kapitel 3 werden die Kernelemente des VM identifiziert und ausf hrlich beschrieben. Alle zuvor herausgearbeiteten Aspekte werden im Kapitel 4 dann in einem Modell eines Kampa

Werbung in all ihrer Ausf hrung ist dem Verbraucher im TV, Radio, in den Zeitungen und Zeitschriften gegenw rtig.

E-Business

Organizational and Technical Foundations

e-business inextricably aligns technological advances with business models, business repurposing efforts and organizational structures in order to support end-to-end business processes that span the boundaries of the extended enterprise value chain. Using lots of real-world examples, this incisive guide helps people understand the theory and practice of e-business today Offers a thorough examination of the relationship of e-business to business strategy, from business models, supply chains and integrated value chains to governance structures Covers key topics that businesses need to consider with designing an e-business strategy, from XML and business processes to electronic intermediaries and markets, e-procurement and e-business networks Provides a complete overview of the technical foundations of e-business, with discussions of security, middleware, component-based development, legacy applications, enterprise application integration, web services and business protocols

It includes: Abundant real-world examples to encourage readers to understand and appreciate real-life e-Business An analytical and critical approach to understanding business issues, decision-making and technology use and development ...

E-Business and ERP

Rapid Implementation and Project Planning

Proven strategies for companies seeking to accelerate an ERP implementation Almost all large and midsize corporations worldwide will be involved in implementing enterprise resource planning and/or e-business applications over the next two to three years. This is the only book that discusses how to implement a rapid ERP system and shows how e-business is impacted by the implementation of an ERP system. This book also provides valuable tried and true methods of keeping the project under or within budget. A quality ERP transaction foundation is a prerequisite for taking advantage of many of the new e-business opportunities that executives have placed high on their list of priorities. This valuable guide examines the strengths and weaknesses of ERP and shows when rapid implementation is not appropriate. The book also provides outsourcing alternatives and the use of application service alternatives, and shows how e-business is impacted by the implementation of an ERP system. Murrell G. Shields (McLean, VA) is the Director of Management Solutions and Services and National Leader of Technology and Infrastructure Services at Deloitte & Touche.

This is the only book that discusses how to implement a rapid ERP system and shows how e-business is impacted by the implementation of an ERP system.

The E-Business Workplace

Discovering the Power of Enterprise Portals

Make The E-Business Workplace Work For You From the consultants at PricewaterhouseCoopers and SAP come the keys to understanding and taking advantage of the most exciting development in the world of business technology-the e-business workplace. Written in language that is accessible to all executives and managers, in any company and industry-not just to information technology professionals-the authors explain how this user-oriented, people-friendly technology can transform your organization by empowering collaboration among its employees and value network partners. Here are answers to such critical questions as: How can you use workplace technology to move from integration to true collaboration? What are the advantages of a truly people-friendly technology? Does workplace technology add value? How are roles different from jobs, and how does the e-business workplace use roles to help people perform their jobs more effectively and efficiently? What are the components of workplace technology software, and how do you choose a product best suited to your organization? Can the e-business workplace help your organization manage change? Where does workplace technology fit within the broader e-business context? Can the e-business workplace help your organization achieve its vision? In answering these questions, the authors support their conclusions with numerous real-world examples that move the theory behind workplace technology into practice. The E-Business Workplace also provides insights and knowledge found nowhere else, based on the thousands of technology implementations in which they and their organizations have been integrally involved. Take this opportunity to learn about a critically important technology that may be the defining factor in determining success and failure in an increasingly complex Internet-enabled economy.

Here are answers to such critical questions as: * How can you use workplace technology to move from integration to true collaboration? * What are the advantages of a truly people-friendly technology? * Does workplace technology add value? * ...

E-Business Models, Services and Communications

With the rapid advancement in information technologies, e-business is rapidly growing in significance and is having a direct impact upon business applications and technologies. E-Business Models, Services and Communications provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation issues.

This book covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation ...

E-Business Fundamentals

This is a source for students on ebusiness courses, but also for students taking modules in ebusiness as part of traditional degrees in business, marketing, computing, and information systems.

This is a source for students on ebusiness courses, but also for students taking modules in ebusiness as part of traditional degrees in business, marketing, computing, and information systems.

Strategies for e-Business

Concepts and Cases on Value Creation and Digital Business Transformation

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.

Effective Promotional Planning for E-Business

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation. comprehensive coverage of all topics related to marketing communications for e-businesses a truly international flavour, with case studies and examples from around the world to illustrate current practice in marketing communications regularly updated web site resource to support the book including examples of campaigns, visual images and case studies

The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside ...

Advanced E-business Research

International Trends & Issues

Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.

This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models?