Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook.
Judul: Guru Literat, Why Not! (Kumpulan Opini yang Menginspirasi dan Memotivasi Terwujudnya Sekolah Juara Literasi) Penulis : Dr. Rasto, M. Pd. Ukuran :14,5 x 21 CM Tebal : 164 Halaman No ISBN : 978-623-5314-94-5 Tahun Terbit : Juli 2022 Sinopsis "Bacalah dengan (menyebut) nama Tuhanmu Yang menciptakan. Dia Telah menciptakan manusia dari segumpal darah. Bacalah, dan Tuhanmulah Yang Maha Mulia. Yang mengajarkan (manusia) dengan pena. Dia mengajarkan kepada manusia apa yang tidak diketahuinya” (Qs. Al-‘Alaq Ayat 1-5) Gerakan Literasi Sekolah dikembangkan berdasarkan Permendikbud nomor 23 tahun 2015 tentang penumbuhan budi pekerti mengganti/mencabut Peraturan Menteri Pendidikan dan Kebudayaan Nomor 21 Tahun 2015 tentang Gerakan Pembudayaan Karakter di Sekolah. Latar belakang penetapan Permendikbud nomor 23 tahun 2015 tentang penumbuhan budi pekerti adalah setiap sekolah seharusnya menjadi tempat yang nyaman dan inspiratif bagi siswa, guru, dan/atau tenaga kependidikan, pembiasaan sikap dan perilaku positif di sekolah adalah cerminan dari nilai-nilai Pancasila dan seharusnya menjadi bagian proses belajar dan budaya setiap sekolah dan pendidikan karakter seharusnya menjadi gerakan bersama yangmelibatkan pemerintah, pemerintah daerah, masyarakat, dan/atau orangtua. Buku ini berisi tentang kumpulan opini penulis, yang dipublikasikan secara online di portal beritadisdik.com. Buku non fiksi ini juga bisa dijadikan salah satu buku referensi menginspirasi dan memotivasi tentang pentingnya budaya literasi yang digerakan oleh seluruh stakeholder, dalam upaya membiasakan kegiatan literasi di lingkungan sekolah dan out put nya terwujudnya sekolah juara literasi. Buku ini baik dibaca untuk semua kalangan baik pelajar, mahasiswa, guru dan masyarakat umum. Semoga buku ini menjadi ladang pahala bagi penulisnya, Amin.
... dan menjadi Dosen Pamong di Pusat Kegiatan Belajar Universitas Terbuka (PKB-UT) Indramayu (2015-Sekarang). ... SMA Negeri 1 Terisi Tahun Pelajaran 2014/2015 (2016), 2) Meningkatkan Hasil Belajar Siswa pada Klasifikasi Manusia Purba.
"This book is about best practices in chemistry teacher education"--
This book examines successes and challenges related to educating and supporting secondary and post-secondary chemistry teachers in their teaching practice.
What does it mean to be a 'teacher researcher'? This book explores this question by showcasing examples of what teachers are doing when they act as a teacher researcher. While classroom teachers have always collected information and read to improve their teaching knowledge the concept of 'teacher as researcher', in the traditional researcher sense, is a relatively new concept in schools and classrooms. This book showcases how teachers from across the globe are contributing to the field of educational knowledge by acting as a 'teacher researcher'. The central premise of this book is that when teachers act as a teacher researcher they engage in a powerful professional development strategy: one that increases their individual and collective teaching capacities, which in turn, engages them in school reforms and innovations which enable teachers to deal with short and long term educational challenges.
The central premise of this book is that when teachers act as a teacher researcher they engage in a powerful professional development strategy: one that increases their individual and collective teaching capacities, which in turn, engages ...
This up-close look at Chinese ESL teachers documents undertakings at formal and informal levels to support and sustain their expertise in ways that balance collaborative and competitive efforts, situated and standards-based programs, ethnically responsive and government-based efforts, and traditional and 21st-century teaching visions. English is a mandated subject for approximately 400 million Chinese public school students. Making transparent the training and professional development received respectively by pre-service and in-service teachers, this book provides a rare window into how Chinese English Language teachers (ELTs) reconcile the two needs with the responsibility to teach large numbers of students while also navigating societal, cultural, and institutional cross currents. It also explores the range of ways China invests in the training and professional development of its English language teachers.
This look at Chinese ESL teachers documents undertakings to support their expertise in ways that balance collaborative and competitive efforts, situated and standards-based programs, ethnically responsive and government-based approaches, ...
Teachers from further and higher education are rarely viewed together, yet the relationship between the two is widely discussed. This text explores the differences and similarities that exist between these groups.
Teachers from further and higher education are rarely viewed together, yet the relationship between the two is widely discussed. This text explores the differences and similarities that exist between these groups.
This book contains references from the Quran, Bible, and well researched sources of sciences to help us understand what happens when we fail to balance between the aggressive brain and the calm, gentle heart and ignore or reject the Truth.This book is a long awaited addition to the bookshelves of both Muslims and non-Muslims with some very thought provoking ideas on how we see ourselves-beyond our physical bodies. Yet, it includes detailed explanations on the physiology of the brain-heart connection and how it affects our health, both physical and spiritual.
This book contains references from the Quran, Bible, and well researched sources of sciences to help us understand what happens when we fail to balance between the aggressive brain and the calm, gentle heart and ignore or reject the Truth ...
Pengalaman di masa kecil sangat menentukan perilaku dan corak kepribadian seseorang di masa dewasa. Seseorang yang di masa kecilnya kurang didikan budi pekerti, nilai-nilai agama, dan pembinaan karakter terpuji dan berintegritas, mungkin saja di usia dewasanya akan mudah tergoda berbuat jahat, termasuk melakukan korupsi. Padahal korupsi adalah sebuah kejahatan, bahkan kejahatan luar biasa. Buku ini memuat sejumlah cerita pendek tentang para siswa yang berkarakter mulia. Setiap cerita bertutur tentang siswa yang memiliki karakter terpuji. Ada Erna yang hidup sederhana, lebih suka bersepeda ke sekolah, padahal orangtuanya kaya. Ada yang suka bekerja keras, pantang menyerah meraih harapan, meskipun harus menghadapi tantangan. Ada juga yang bertanggungjawab, mandiri, adil, peduli, dan lain-lain. Semua karakter dalam sejumlah cerita dalam buku ini bermuara pada satu karakter penting: integritas. Cerita-cerita yang sering ditemukan dalam kehidupan sehari-hari ini mudah diserap dan diresapi nilai-nilainya. Maka, membacanya diharapkan dapat mempengaruhi perilaku remaja di masa dewasa kelak. Semoga.
Pengalaman di masa kecil sangat menentukan perilaku dan corak kepribadian seseorang di masa dewasa.
