Sebanyak 2 item atau buku ditemukan

Building B2B Applications with XML

A Resource Guide

What every IT manager and system administrator needs to know about the technology that drives the B2B marketplace The B2B marketplace is rapidly exploding--fast outpacing business-to-consumer e-commerce and expected to reach more than $7 trillion in sales by 2004. This guidebook equips XML authors, programmers, and managers with the technology know-how they need to create and develop simple yet robust B2B systems from scratch. It provides easy-to-understand explanations on how and why XML and other important technologies such as HTTP and MIME are driving the B2B marketplace. Along with XML and Java code examples, readers will find broad coverage of emerging standards and protocols, including Simple Object Access Protocol (SOAP), ebXML from OASIS/UN/CEFACT, XML Common Business Language (xCBL), BizTalk, and Commerce XML (cXML).

This book cuts through the hype surrounding the recent surge in B2B development and arms you with the freely available technologies you need-such as XML, HTTP, and MIME-to create effective B2B applications.

Advertising Basics!

A Resource Guide for Beginners

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.

This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination ...