Advertising Basics!
A Resource Guide for Beginners
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.
- ISBN 13 : 9780761998105
- ISBN 10 : 0761998101
- Judul : Advertising Basics!
- Sub Judul : A Resource Guide for Beginners
- Pengarang : J V Vilanilam, A K Varghese, A K Varghese, A K Varghese, A K Varghese,
- Kategori : Business & Economics
- Penerbit : SAGE
- Bahasa : en
- Tahun : 2004
- Halaman : 180
- Google Book : http://books.google.co.id/books?id=blZ1tkadgKkC&dq=intitle:Basics+of+Broadcasting&hl=&source=gbs_api
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Ketersediaan :
008344 Tersedia di Library of UI BBC
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination ...