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Handbook of Research on Ethnic and Intra-cultural Marketing

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

There is also a sense of recognition in non-Islamic countries for marketing Islamic-compliant products. ... For instance, marketing for Islamic banking services, Islamic tourism, hajj (pilgrimage), and Islamic social business with usury ...

Writing Scientific Papers in English Successfully

Your Complete Roadmap

"Having to communicate in English is necessary in today's world. English is the lingua franca of science, and of the speedy communications we depend on, namely the Internet, the World Wide Web, social media, crowdsourcing, and other information-sharing resources. The challenge to produce well-written papers is especially hard for non-native speakers of English, the majority of scientists around the world. Effective scientific writing requires both mastery of the English language and proficiency in the specific academic genre ... We have developed a strategy to tackle the problems faced by writers who are new to the scientific writing genre and style. This strategy can help both non-natives attempting to overcome the language barrier and native speakers of English ... This book is divided into two parts: the first part provides the theoretical foundations of scientific writing. The second part details the strategies, techniques, and tools that are at the heart of our approach"--Preface

This strategy can help both non-natives attempting to overcome the language barrier and native speakers of English ... This book is divided into two parts: the first part provides the theoretical foundations of scientific writing.