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E-Commerce Strategy

Text and Cases

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Overall, the useful guidelines provided should prove valuable to students and researchers in the field. This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives.

Total Quality Management in Higher Education

Study of Engineering Institutions

This book offers a conceptual, theoretical, and empirical overview of the role of total quality management (TQM) in Indian higher education from the perspectives of the engineering faculty, students, and alumni. It identifies the critical dimensions to measure the performance of TQM. This volume conceptualizes the service quality of higher education, especially in engineering education, through empirical assessment of the services being provided to major stakeholders like the faculty, the students, and the alumni. It highlights the significance of TQM in creating success stories while discussing the importance of improved productivity and quality in higher education with respect to the quality of engineering educational institutions. Further, the book provides a complete framework for the implementation of TQM in engineering educational institutions. This book will be of interest to students, teachers, and researchers of education and management studies. It will also be useful for educationalists, education administrators, education policymakers and bureaucrats, management professionals, business leaders, and the governing bodies of higher education institutions.

Total quality management may be defined as managing the entire organization so that it excels in all dimensions of ... TQM is a philosophy that emphasizes a systematic, integrated, and consistent perspective involving everyone and ...

E-Commerce Strategy

Text and Cases

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Overall, the useful guidelines provided should prove valuable to students and researchers in the field. This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives.