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Big Data

A Road Map for Successful Digital Marketing

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Of late, deep penetration strategy has become crucial to the overall marketing strategy of Indian banks. Bank penetration has become an important component of mainstream thinking for Indian bankers, and most Indian banks have made ...

Multidisciplinary Perspectives Towards Building a Digitally Competent Society

The world is undergoing a transformation as technology enters every ecosystem. Subsequently, there is a need to develop higher-order digital skills to ensure one's employability as professionals need to build digital competencies to remain competitive in the current work environment. Additionally, businesses must also continue to update their digital practices in order to remain relevant. Multidisciplinary Perspectives Towards Building a Digitally Competent Society explores multidisciplinary perspectives towards building a more digitally competent society, considers new business models and the need for organizations and individuals to develop the right mindset to embrace digitalization, and discusses how social capital can become a key driver in crafting a whole new digitally competent social fabric. Covering topics such as technological transformation, social media, and corporate social responsibility, this reference work is ideal for corporate practitioners, business owners, policymakers, scholars, researchers, practitioners, instructors, and students.

Innovations in digital banking service brand equity and millennial consumerism . In Digital transformation and innovative services for ... Health System Competency for Maternal Health Services in Balasore District and Jaleswar Block ...

Enhancing the Quality of Higher Education in India – A Holistic Approach

Traditionally TQM is different from conventional management and therefore requires internal cultural and ... Interestingly, all these four concepts of higher education are not exclusive; rather they are integrated and give an overall ...