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Fundamentals Of Digital Marketing, 2e

Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing

This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.

Total Quality Management (TQM) 5e by Pearson

Over the years, total quality management has become very important for improving a firm's processing capabilities to sustain competitive advantages. And in the last few years, the world has gone through many major changes in terms of information technology, quality system standards, customer satisfaction levels, economic changes, approaches of the government and political alignments on the national and international level. Keeping these developments in mind, Total Quality Management, 5e has been revised to focus on encouraging a continuous flow of incremental improvements from the bottom of the organization's hierarchy.

Over the years, total quality management has become very important for improving a firm's processing capabilities to sustain competitive advantages.

Total Quality Management Revised Edition: For Anna University, 3/e

Total Quality Management: For Anna University

Total Quality Management refers to an integrated approach by management to focus all the functions and levels of an organization on quality and continuous improvement. Over the years total quality management has become very important for improving a firm's processing capabilities in order to sustain competitive advantages. The revised edition of Total Quality Management: For Anna University focuses on encouraging a continuous flow of incremental improvements from the bottom of the organization's hierarchy. Several technical topics are revised for the present context and their relevance to the Indian industry is emphasized.

The revised edition of Total Quality Management: For Anna University focuses on encouraging a continuous flow of incremental improvements from the bottom of the organization's hierarchy.

Research Methodology: A Step By Step Guide For Beginners, 2/E

This Book Is Designed Specifically For Students Who Do Not Have Any Previous Experience Or Knowledge Of Research And Research Methodology. This Practical Step-By-Step Approach Provides Students With A Strong Framework Of Methods And Procedures Used In Both Quantitative And Qualitative Research Covering The Different Concepts Through The Use Of Simple Examples And Providing Theoretical Knowledge In A Simple To Complex Progression. This Clear And Concise Text Focuses On Developing Research Skills In Student Through Providing Qualitative And Quantitative Approaches In An Integrated Manner. The Writing Style Provides Clear Guidance Through Each Section To Simplify Understanding Of The Normally Complex Area.

This Book Is Designed Specifically For Students Who Do Not Have Any Previous Experience Or Knowledge Of Research And Research Methodology.

Citizenship in a Globalizing World

Annotation In recent times, the notion of citizenship has become increasingly prominent as the traditional boundaries of the nation-state face challenges from globalization, multiculturalism, and economic restructuring. In this context, "Citizenship in a Globalizing World" is a welcome addition in the field of political science as it takes a detailed look at the topic of citizenship, from the origins of both citizenship and the state, to various theories of citizenship and what it means in the modern context, when it has to coexist with forces of globalization and the rise of new social groups.

In this context, "Citizenship in a Globalizing World" is a welcome addition in the field of political science as it takes a detailed look at the topic of citizenship, from the origins of both citizenship and the state, to various theories ...

Operation Management

Theory and Practice

A classic example is the banking system . For several years , the layout in the banking operation was process based with the resources arranged on the basis of their function they do . Thus , we have savings bank clerks , current ...