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Word Power Made Easy

The Complete Handbook for Building a Superior Vocabulary

The most effective English language vocabulary builder available: this time-tested classic has helped millions achieve mastery of English and improve their communications skills in business, the classroom, and in life. Word Power Made Easy provides a simple, step-by-step method for increasing knowledge and mastery of the language. Arranged in thematic sections—on everything from how to flatter friends and insult enemies to how to talk precisely about science and medicine—the book is written in a lively, accessible, and often humorous style, presenting ideas and a method of broadening your knowledge as an integral part of vocabulary-building. The author delves into etymology to arm the reader to decode unfamiliar words, provides phonetic pronunciations, gives tips on avoiding common spelling errors, and offers useful sections on which fussy, old-fashioned grammar rules are valid and which are outdated or misguided and can be safely ignored. Loaded with helpful reviews, progress checks, and quizzes to reinforce the material, this classic resource—first published sixty years ago—has helped millions learn to speak and write with greater sophistication.

Word Power Made Easy provides a simple, step-by-step method for increasing knowledge and mastery of the language.

Brand Identity Factors: Developing a Successful Islamic Brand

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour.

Innovation in Procurement and Its Added Value to the United Arab Emirates Banking Sector, Islamic and Conventional

For three decades, many studies related to the practices of procurement and their consequences on the performance of business were of attentiveness amongst many researchers. However, very few literature deals openly with the implementations of procurement impacting the performance of business. Thus, the technique that the author opts is to look into the firms’ perception of innovation which is banks’ performance for the customers as well as the importance of innovation concerning all stakeholders (shareholders, suppliers, internal customer and external customers) and its influence on business performance by conducting a case study, surveys and interviews with different stakeholders. The selected candidates for this study include banks’ senior management and business departments (Personnel Banking, Wholesale Banking, Treasury & Investment Banking, Information Technology, Project Management, Operations, Strategy & Transformation and Procurement), banks’ suppliers, banks’ customers with direct or indirect contribution with procurement and banks’ activities as a whole. A total of 284 respondents participated in the conducted research, 30 of these respondents from two banks were interviewed and 20 of these responses were used for the business case.

Do you agree that online process will help in the entire communication with all staNeholders and ensure transparency of the banN process? 0.0% 0.0% 0.0% 0.0% 13.6% 36.4 % 50.0% 3. Do you agree that transparency will help in selecting ...

Mapping Media Responsibility. Contemporary Aspects of Morals, Ethics and Social Discourse

The purpose of this volume is to broadly discuss the media's responsibility to provide discursive contributions to the ethical and moral challenges of our times. At the crossroads of intellectual progress and profit-orientation, concentration tendencies in the academic publishing industry pose a threat to the reputation and integrity of higher education. The actions of whistleblowers like Edward Snowden have radically changed our perception of privacy, stirring debates about the ethical and moral dilemma attached to the disclosures. Islam and religion continue to rank as urgent topics in the news – with the most influential contributions to the public discourse often belonging to ideologically influenced Western voices. One century after the Bolshevik revolution in 1917, Russia is still negotiating how to categorize these events – which have recently been pointed out in a controversial TV show. The example of Nigeria makes clear that insecurity and national development go hand in hand with responsible press coverage, while the low self-perception of the Belarusian film industry is due partly to its depiction in the country’s only cinematographic publication.

Further field research aiming at extemporaneous communication techniques and its use in traditional knowledge- and recognitionsystems has been done in Fez/Morocco and the convent of the Naqshbandi Sufi order in Lefke/Cyprus where he is ...

Corporate Customers Acceptance of Internet Banking: A Case Study of East African Trade Finance Customers

It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking have been studied very modestly in the past, especially the decision-making factors that drive customers to go online. The purpose of this research is to identify the factors that influence corporate customer’s adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by the use of Trade Finance customers of an East African bank that serves as a target sample. The Technology Acceptance Model (TAM) is the primary basis for the study. The information gathered from former studies that are mainly concentrating on private customers, acts as a foundation for the development of an extension of TAM that is suitable for corporate customers. The study involves 137 respondents from Kenya, Uganda, Tanzania and Rwanda. Due to the quantitative nature of the study, the results are analysed with statistical measures which include the use of SPSS in order to carry out regression analysis.

It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves.

In Search of Islamic Feminism

One Woman's Global Journey

Provides an account of the author's journey from Austin, Texas to the Middle East and North Africa in search of Islamic feminism, and reflects upon the possibility of equality between men and women

“Any other activities specifically for women?” “Guidance, marital counseling, legal
counseling, child care.” She leaned forward across the desk and pointed a kindly
finger at me. “And we work with all women, non-Muslims as well as Muslims.