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Public Relations

Made Simple

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner.

Paradigma Teori Permintaan Dalam Perspektif Filsafat Ilmu (A Paradigm of the Demand Theory in Philosophy of Science Perspective).

Ilmu Ekonomi merupakan ilmu sosial yang membahas tentang bagaimana manusia memenuhi kebutuhannya yang tidak terbatas dengan alat pemuas yang terbatas. Ilmu ekonomi ini termasuk ilmu sosial yang aplikatif, dalam arti dapat diterapkan didalam kehidupan nyata. Salah satu bagian dari ilmu ekonomi adalah Ekonomi Mikro yang mempelajari tentang perilaku manusia dalam mengalokasikan faktor produksi agar tercapai kombinasi optimum. Banyak teori-teori ekonomi mikro yang dapat diaplikasikan untuk pengambilan keputusan yang telah dikembangkan oleh para ekonom. Namun demikian bukan berarti bahwa teori-teori tersebut terlepas dari masalah kebenaran. Sebagai ilmu sosial teori ekonomi mikro tidak dapat lepas dari kajian filsafat ilmu yang selalu mempertanyakan kebenarannya. Dari aspek filsafat ilmu suatu teori atau pengetahuan dapat dikaji kebenarannya dengan mendasarkan pada tiga aspek, yaitu: Ontologis, Epistemologis dan Aksiologis. Ontologi membahas masalah obyek dari ilmu pengetahuan, Epistemologi membahas masalah proses untuk memperoleh ilmu pengetahuan tersebut dan Aksiologi berkaitan dengan manfaat dari ilmu pengetahuan tersebut. Ilmu pengetahuan atau teori dikatakan benar bila memenuhi standar ketiga aspek tersebut. Tulisan ini membahas Ekonomi Mikro khususnya Teori Permintaan dari kajian Filsafat Ilmu, dengan melihat aspek ontologisnya, epistemologinya dan aksiologinya. Economics is a social science dealing with how human meet their needs that are not limited. Economics is an applied social science and it can be applied in real life. One part of the economics is microeconomics, the study of human behavior in the allocation of factors of production in order to achieve the optimum combination. Some microeconomic theories can be applied for the purpose of decision-making by economists. However, it does not mean that these theories apart from the problem of truth. As a social science microeconomic theory can not be separated from the study of the philosophy of science. From the aspect of philosophy of science, a theory or knowledge can be assessed on three aspects, namely: Ontological, Epistemological and Axiological. Ontology discusses the objects of science, epistemology discusses the process to acquire the knowledge and axiology relates to the benefits of science. This paper discusses the Microeconomics especially the Demand Theory from assessing of Philosophy of Science, by studying the ontological aspect, epistemology and axiology.

Ilmu Ekonomi merupakan ilmu sosial yang membahas tentang bagaimana manusia memenuhi kebutuhannya yang tidak terbatas dengan alat pemuas yang terbatas.

Buku penyusunan feasibility studi (FS) industri perkapalan berskala kecil dan menengah di Sumatera Barat

On feasibility study of shipbuilding industry for small and medium enterprises in Sumatera Barat Province, Indonesia.

Studi Kelayakan Industri Perkapalan Berskala Kecil dan Menengah di Sumatera Barat Studi Kelayakan ... bisnis yang dirancang untuk merencanakan ... feasibility study of shipbuilding industry in small and medium enterprises in West Sumatra.

Marketing 4.0

Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year.

Beyond Good Company

Next Generation Corporate Citizenship

The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Next Generation Corporate Citizenship B. Googins, P. Mirvis, S. Rochlin. gross product. And the top one thousand firms ... governance, infrastructure, or human capital and have not found their niche in the competitive global system. Poor ...