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Marketing 4.0: Bergerak dari Tradisional ke Digital

“Dewasa ini, dunia teknologi bergerak begitu cepat sehingga setiap perubahan mempercepat perubahan berikutnya. Menjadi penting di lingkungan seperti itu untuk memiliki garis dasar dan titik referensi guna membantu pemasar menemukan jalan ke depan. Marketing 4.0 menawarkan pengetahuan baru yang akan menjadi titik awal dan sumber daya yang berharga untuk semua orang yang mencoba menciptakan serta memahami masa depan digital dan mobile.” —Howard Tullman, CEO Chicagoland Entrepreneurial Center/1871 “Internet dan IT mengubah pemasaran secara radikal. Buku ini adalah pembuka mata bagi pemasaran di era baru.” —Hermann Simon, Pendiri dan Ketua Simon-Kucher & Partners “Tidak ada orang yang sedemikian paham akan pemasaran seperti Phil Kotler. Kemampuannya untuk mengidentifikasi serta menafsirkan tren dan perkembangan pemasaran yang baru sungguh mencengangkan. Sekali lagi, dengan Marketing 4.0, Kotler dan rekan penulisnya membantu melakukan sesuatu yang belum pernah dilakukan sebelumnya untuk kesuksesan pemasaran. Ini sudah pasti merupakan buku pemasaran yang HARUS Anda baca tahun ini.” —Kevin Lane Keller, E.B. Osborn Profesor Pemasaran, Tuck School of Business “Panduan yang hebat pada transformasi yang sudah tampak di ufuk dan menantang praktik pemasaran. Pemasar yang bingung akan belajar cara menavigasi pergeseran kekuatan dan kemungkinan konektivitas digital dan mengubahnya menjadi keuntungan.” —George S. Day, Geoffrey T. Boisi Profesor Emeritus, Wharton School of the University of Pennsylvania

Buku ini adalah pembuka mata bagi pemasaran di era baru.” —Hermann Simon, Pendiri dan Ketua Simon-Kucher & Partners “Tidak ada orang yang sedemikian paham akan pemasaran seperti Phil Kotler.

Marketing 4.0

Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year.