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Beyond Good Company

Next Generation Corporate Citizenship

The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.

Next Generation Corporate Citizenship B. Googins, P. Mirvis, S. Rochlin. gross product. And the top one thousand firms ... governance, infrastructure, or human capital and have not found their niche in the competitive global system. Poor ...