Sebanyak 2604 item atau buku ditemukan

Strategic Public Relations Management

Planning and Managing Effective Communication Programs

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Public Relations for Management Success

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations As Relationship Management

A Relational Approach To the Study and Practice of Public Relations

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management.

Public Relations and Communication Management

Current Trends and Emerging Topics

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig.

Islamic Economics and Finance

Buku ini mengungkap bahwa Islamic Economics and Finance dibangun atas dasar Firman Allah Swt. dan Sunnah Rasulullah Saw., sehingga terjamin kehalalannya, keabsahannya, dan insya Allah Thoyib. Dalam pandangan Islam, sebagaimana banyak dijumpai dalam firman Allah Swt. bahwa ekonomi dan keuangan Islam tidak semata-mata diperuntukkan untuk umat Islam, akan tetapi untuk seluruh umat manusia.Keampuhan ekonomi dan keuangan Islam ini telah teruji, sebagaimana ketika terjadi krisis moneter pada tahun 1997, hanya bisnis Islam lah yang tetap berjaya, dan bahkan mampu menghasilkan laba usaha yang berlipat, sedangkan saat itu banyak bank-bank dan bisnis lainnya yang tumbang, bahkan terpaksa dilikuidasi.Kini pun dapat disaksikan bahwa di negara-negara yang mayoritas nonmuslim, telah tumbuh dan berkembang bank-bank, asuransi baru, serta bisnis lainnya bagaikan jamur di musim hujan. Demikian pula di kota-kota besar di beberapa negara tumbuh pula halal-mal, rumah makan halal, dan lain-lain.Buku ini mengurai dari teori ke praktik serta dapat menjawabberbagai masalah dan keraguan serta ketidaktahuan tentang keunggulan ekonomi dan keuangan Islam. Selain itu buku ini ditujukan untuk mahasiswa S1, S2, dan S3, serta praktisi yang menekuni dan mendalami ekonomi dan keuangan Islam.

Buku ini mengungkap bahwa Islamic Economics and Finance dibangun atas dasar Firman Allah Swt. dan Sunnah Rasulullah Saw., sehingga terjamin kehalalannya, keabsahannya, dan insya Allah Thoyib.