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Fashion Marketing and Communication

Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing ...

Mass Communication Theories

Explaining Origins, Processes, and Effects

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

This book offers the following features: Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed ...

Crisis Communication

Theory and Practice

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

Selected Contents: 1.

Insight Into Innovation

Applying Communication Theory in Our Web 2. 0 Lives

Provides an introduction to communication theories, concepts, and research as it applies to Web 2.0 technologies.

Communication Theories

Origins, Methods, and Uses in the Mass Media

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in the basic communication theories and the chapters have been resequenced for easier use by the student. theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research.

Communication for Development in the Third World

Theory and Practice for Empowerment

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

This completely revised edition builds on the framework provided by the earlier text.

Cross-Cultural Communication

Theory and Practice

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and ...

Theorizing Communication

Readings Across Traditions

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, ...

McQuail′s Mass Communication Theory

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

" - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West.

Sejarah Kebudayaan Islam Madrasah Aliyah Kelas XII

Buku ini merupakan buku teks atau buku pegangan siswa Madrasah Aliyah (MA) khususnya untuk Mata Pelajaran Sejarah Kebudayaan Islam Madrasah Aliyah Kelas XII. Buku ini disusun berdasarkan Keputusan Menteri Agama (KMA) No. 183 Tahun 2019 tentang Kurikulum Pendidikan Agama Islam dan Bahasa Arab pada Madrasah. Dengan mempelajari SKI kita dapat mengambil hikmah dari kejadian-kejadian di masa lalu sejak zaman Nabi Muhammad Saw., Khulafaur Rasyidin, dan tokoh-tokoh muslim lainnya. Dalam buku ini, materi yang dibahas tentang sejarah masuknya Islam di Indonesia, Kesultanan Islam di Indonesia, peran umat Islam di Indonesia, serta sejarah perkembangan Islam di dunia. Selain itu, buku ini juga dilengkapi dengan Tilawātul Qur’an, Peta Konsep, Tokoh, Mutiara Hadis, Kisah Teladan, Khazanah, Kilas Bahasa, Tugas, Kegiatan, Tafakur, Refleksi Diri, dan Proyek, yang dapat memperkaya wawasan siswa.

Kota ini pun berkembang menjadi pusat peradaban Islam pada zaman Nabi Muhammad Saw., Khulafaur Rasyidin, Umayyah, Abbasiyah, bahkan hingga sekarang. Seiring dengan perkembangan Islam, Makkah menjadi salah satu kota suci umat Islam.