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McQuail's Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

New to this edition: - Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined.

Mass Communication Theory

An Introduction

The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, approaches and tendencies: McQuail marshalls this welter of material into a clear, easy to follow textbook for students at all levels of communication studies. He reviews: ways in which the the mass media have been defined theories of their function and purpose views of the organizational structures and processes of mass media content analysis and the other techniques for interpreting the meaning of media content theories of what an audience is and what it does Cultivation theory, traditional sociology, classical marxism, the Frankfurt school, 'hegemony' theory, Soviet media theory, the uses and gratifications approach, development media theory, free press theory, organizational theory -- all these and much more -- are described and placed in their historical and scholarly context. McQuail's extensive references will guide anyone interested in mass communication to the key work in the field. Diagrams, a Media Theory Map, summaries, indexes and other features will further help new students to keep a hold on all the separate strands in the field. About the author: Denis McQuail is currently Professor of Mass Communication, University of Amsterdam, the Netherlands. After graduating from Corpus Christi College, Oxford with a BA in Modern History and a Diploma in Public and Social Administration, he received a PhD in social studies from the University of Leeds. He has since been affiliated to the Television Research Unit, University of Leeds; the University of Southampton; and the Annenberg School of Communication, University of Pennsylvania. His major publications include: Television and the Political Image (with J Trenaman) 1961; Television in Politics: Its Use and Influence (with J G Blumler), 1968; Towards a Sociology of Mass Communications, 1968; Sociology of Mass Communication (editor) 1972; Communication, 1975; Review of Sociological Writing on the Press, 1976; Analysis of Newspaper Content, 1977; Communication Models for the Study of Mass Communication (with Sven Windahl), 1982. Why this textbook? Why choose this textbook for use in your courses over others that are available? McQuail has drawn on his own extensive teaching experience to make sure his book offers the following qualities and features: The frameworks: for ease of organization, McQuail arranges the theories of media effect processes, or mass media and social change in new, clarifying frameworks. He aims to present all the principal theories within a single integrative framework. Its range: McQuail's extraordinary feat of organization encompasses theories from all the principal approaches to communication from all over the world. His book will be useful in a variety of cultural and national settings. Its thoroughness: McQuail provides over 300 references to guide your students to the primary sources. Not only is each theory described, and its sources and histories plotted, but its implications and intellectual context are explored. Consensus theories are given equal weight with themore contentious, critical understandings. Controversy is faced, fairness maintained. Its currency: The most recent research is expressed in the form of theoretical propositions. New approaches are discussed that are not reviewed in other textbooks: a revision of the functional theory, the notion of emerging 'public definitions', and a revision of the 'four theories of the press'. Other unique features: A thorough review of theories of the audience. Questions of media power and normative theories of media are given a central place at various points. Professor Denis McQuail provides a thorough review of the history, structure, and processes of the mass media, and the views taken of them. The first chapter defines the terms and issues of mass media studies. It also traces the development of mass media since the first newspapers in the 17th century. McQuail notes the origins, typical forms, and applications of mass media at different times. He then provides a framework for understanding the different approaches to the study of mass media. Mass society theory, Marxist approaches of different types, message-centred theory, and theory of audience and effect are the perspectives reviewed. Chapter Three explores the ideological, political, and cultural contexts in which the mass media operates, and which define the media's functions. The institutional forms of mass communication are characterized in Chapter Four. In Chapter Five, the meaning of the information provided by the media is analyzed. Different kinds of content, such as news or fiction, are examined from different theoretical perspectives. Chapter Six describes alternative approaches to the study ofthe audience, the different aspects of audiences which they study, and the conclusions they have reached. Chapter Seven focusses on the study of the impact and effect of media. Different scientific approaches to this study are described, and the results of this research given. The final chapter looks at the lessons of mass communication study for issues of current concern such as international communication and new technological developments.

McQuail's extensive references will guide anyone interested in mass communication to the key work in the field.

A First Look at Communication Theory

Explores the communication theories at different levels. This book includes 33 theories to strike a balance of scientific and interpretive approaches.

The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

An Introduction to Statistical Communication Theory

An IEEE Press Classic Reissue

This IEEE Classic Reissue provides at an advanced level, a uniquely fundamental exposition of the applications of Statistical Communication Theory to a vast spectrum of important physical problems. Included are general analysis of signal detection, estimation, measurement, and related topics involving information transfer. Using the statistical Bayesian viewpoint, renowned author David Middleton employs statistical decision theory specifically tailored for the general tasks of signal processing. Dr. Middleton also provides a special focus on physical modeling of the canonical channel with real-world examples relating to radar, sonar, and general telecommunications. This book offers a detailed treatment and an array of problems and results spanning an exceptionally broad range of technical subjects in the communications field. Complete with special functions, integrals, solutions of integral equations, and an extensive, updated bibliography by chapter, An Introduction to Statistical Communication Theory is a seminal reference, particularly for anyone working in the field of communications, as well as in other areas of statistical physics. (Originally published in 1960.)

This book offers a detailed treatment and an array of problems and results covering an exceptionally broad range of technical subjects in the communications field, including among others: Specific applications of Fourier as well as single- ...

Fashion Marketing and Communication

Theory and Practice Across the Fashion Industry

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing ...

Mass Communication Theories

Explaining Origins, Processes, and Effects

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

This book offers the following features: Includes four new theories (ch. 15, Information Utility Theory; ch.17, Social Expectations Theory; ch.20, Creeping Cycle of Desensitization; ch.23, Collateral Instruction Theory) developed ...

Crisis Communication

Theory and Practice

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

Selected Contents: 1.

Insight Into Innovation

Applying Communication Theory in Our Web 2. 0 Lives

Provides an introduction to communication theories, concepts, and research as it applies to Web 2.0 technologies.

Communication Theories

Origins, Methods, and Uses in the Mass Media

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in the basic communication theories and the chapters have been resequenced for easier use by the student. theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research.

Communication for Development in the Third World

Theory and Practice for Empowerment

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

This completely revised edition builds on the framework provided by the earlier text.