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Building a Better Tomorrow

Architecture in Britain in the 1950s

The book aims to provide an introductory overview of a period in British architecture which has been neglected hitherto but in which interest is now burgeoning. Using little-before-seen archival photographs from the RIBA's Photographs Collection, it investigates how architects went about the task of reconstruction during the 1950s and the varied influences at play upon them, from Swedish exemplars, Le Corbusier and Mies van der Rohe abroad, to indigenous sources such as the revival of the Picturesque and a heightened concern for Britain's 'functional tradition'. In a period which began with the strictures of post-war austerity and ended with a property boom, the coverage of such themes as the legacy of the Festival of Britain; the heterogeneous nature of post-war Modernism and its acceptance by a previously hostile public; the parallel robust survival of traditional styles; the flowering of public architecture seen especially in Hertfordshire's pioneering school building programme; the role of prefabrication; the development of the New Town movement; the resurgence of private sector architecture and the rise of New Brutalism; the increased involvement of developers in shaping the urban fabric, all combine to demonstrate the period's architectural diversity.

The book aims to provide an introductory overview of a period in British architecture which has been neglected hitherto but in which interest is now burgeoning.

Fundamentals of Building Construction

Materials and Methods

This Third Edition of the classic Fundamentals of Building Construction offers a panoramic view of today's construction systems-from foundation to roof, exterior cladding to interior finishes. Every common system of construction is covered, including wood light frame construction, heavy timber, masonry, steel, sitecast concrete, and precast concrete. New chapters offer coverage of light gauge steel frame construction and detailed information on selecting windows and doors. Architect and author Edward Allen addresses the history, theory, and practice of each type of construction, including typical details of assembly. The lucid text is supported by more than 600 photographs and 400 line drawings, many of them arranged in sequences that illustrate construction operations step-by-step. More than 200 of the illustrations were prepared especially for this new edition. These include photographs of recent work by Horst Berger, Helmut Jahn, Cesar Pelli, Frank Gehry, Eric Owen Moss, Steven Holl, and Suzane Reatig. This book is an essential reference for students of architecture, civil engineering, and construction technology. It finds everyday use in virtually every architecture firm in North America.

This Third Edition of the classic Fundamentals of Building Construction offers a panoramic view of today's construction systems-from foundation to roof, exterior cladding to interior finishes.

The Professional Handbook of Building Construction

This book concentrates on where the materials come from, how they are processed, how their properties compare with other available materials, tools and skills required, and their effect on the form and performance of the finished building. Organization will emphasize the common construction systems in use today, including: light wood frame, masonry bearing wall, steel frame, and reinforced concrete.

This book concentrates on where the materials come from, how they are processed, how their properties compare with other available materials, tools and skills required, and their effect on the form and performance of the finished building.

Building B2B Applications with XML

A Resource Guide

What every IT manager and system administrator needs to know about the technology that drives the B2B marketplace The B2B marketplace is rapidly exploding--fast outpacing business-to-consumer e-commerce and expected to reach more than $7 trillion in sales by 2004. This guidebook equips XML authors, programmers, and managers with the technology know-how they need to create and develop simple yet robust B2B systems from scratch. It provides easy-to-understand explanations on how and why XML and other important technologies such as HTTP and MIME are driving the B2B marketplace. Along with XML and Java code examples, readers will find broad coverage of emerging standards and protocols, including Simple Object Access Protocol (SOAP), ebXML from OASIS/UN/CEFACT, XML Common Business Language (xCBL), BizTalk, and Commerce XML (cXML).

This book cuts through the hype surrounding the recent surge in B2B development and arms you with the freely available technologies you need-such as XML, HTTP, and MIME-to create effective B2B applications.

Philosophical Perspectives on Teacher Education

Philosophical Perspectives on Teacher Education presentsa series of well-argued essays about the ethical considerationsthat should be addressed in teacher training and educationalpolicies and practices. Brings together philosophical essays on an underserved yeturgent aspect of teacher education Explores the kinds of ethical considerations that should enterinto discussions of a teacher’s professional education Illuminates the knowledge and understanding that teachers needto sustain their careers and long-term sense of well being Represents an important resource to stimulate contemporarydebates about what the future of teacher education should be

Philosophical Perspectives on Teacher Education presents a series of well-argued essays about the ethical considerations that should be addressed in teacher training and educational policies and practices.

Colour Reproduction in Electronic Imaging Systems

Photography, Television, Cinematography

With the move of cinema away from film, the adoption of electronic-based production throughout all media is now complete. In order to exploit its advantages, the accurate definition, measurement and reproduction of colour has become more important than ever to achieve the best fidelity of colour reproduction. This book is concerned with providing readers with all they need to know about colour: how it is perceived and described, how it is measured and generated and how it is reproduced in colour systems. It serves as both a tutorial and a reference book, defining what we mean by colour and providing an explanation of the proper derivation of chromaticity charts and through to the means of ensuring accurate colour management. Key Features: Addresses important theory and common misconceptions in colour science and reproduction, from the perception and characteristics of colour to the practicalities of its rendering in the fields of television, photography and cinematography Offers a clear treatment of the CIE chromaticity charts and their related calculations, supporting discussion on system primaries, their colour gamuts and the derivation of their contingent red, green and blue camera spectral sensitivities Reviews the next state-of-the-art developments in colour reproduction beyond current solutions, from Ultra-High Definition Television for the 2020s to laser projectors with unprecedented colour range for the digital cinema Includes a companion website hosting a workbook consisting of invaluable macro-enabled data worksheets; JPEG files containing images referred to in the book, including colour bars and grey scale charts to establish perceived contrast range under different environmental conditions; and, guides to both the workbook and JPEG files

This book is concerned with providing readers with all they need to know about colour: how it is perceived and described, how it is measured and generated and how it is reproduced in colour systems.

Strategic Communication Theory and Practice

The Cocreational Model

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

This book is available as a Wiley E-Text. The Wiley E-Text is a complete digital version of the text that makes time spent studying more efficient.

Health Communication Theory

Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: Provides original chapters written by a group of global scholars working in health communication theory Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues Emphasizes the interdisciplinary and collaborative nature of health communication research Includes overviews of basic health communication theory and application Features commentary on future directions in health communication theory Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.

Divided into three parts, this volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural ...

The Handbook of Technical Analysis + Test Bank

The Practitioner's Comprehensive Guide to Technical Analysis

A self study exam preparatory guide for financial technical analysis certifications Written by the course director and owner of www.tradermasterclass.com, a leading source of live and online courses in trading, technical analysis, and money management, A Handbook of Technical Analysis: The Practitioner's Comprehensive Guide to Technical Analysis is the first financial technical analysis examination preparatory book in the market. It is appropriate for students taking IFTA CFTe Level I and II (US), STA Diploma (UK), Dip TA (Aus), and MTA CMT Level I, II, and III exams in financial technical analysis, as well as for students in undergraduate, graduate, or MBA courses. The book is also an excellent resource for serious traders and technical analysts, and includes a chapter dedicated to advanced money management techniques. This chapter helps complete a student's education and also provides indispensable knowledge for FOREX, bond, stock, futures, CFD, and option traders. Learn the definitions, concepts, application, integration, and execution of technical-based trading tools and approaches Integrate innovative techniques for pinpointing and handling market reversals Understand trading mechanisms and advanced money management techniques Examine the weaknesses of popular technical approaches and find more effective solutions The book allows readers to test their current knowledge and then check their learning with end-of-chapter test questions that span essays, multiple choice, and chart-based annotation exercises. This handbook is an essential resource for students, instructors, and practitioners in the field. Alongside the handbook, the author will also publish two full exam preparatory workbooks and a bonus online Q&A Test bank built around the most popular professional examinations in financial technical analysis.

This handbook is an essential resource for students, instructors, and practitioners in the field.

Bank Asset and Liability Management

Strategy, Trading, Analysis

Banks are a vital part of the global economy, and the essence of banking is asset-liability management (ALM). This book is a comprehensive treatment of an important financial market discipline. A reference text for all those involved in banking and the debt capital markets, it describes the techniques, products and art of ALM. Subjects covered include bank capital, money market trading, risk management, regulatory capital and yield curve analysis. Highlights of the book include detailed coverage of: Liquidity, gap and funding risk management Hedging using interest-rate derivatives and credit derivatives Impact of Basel II Securitisation and balance sheet management Structured finance products including asset-backed commercial paper, mortgage-backed securities, collateralised debt obligations and structured investment vehicles, and their role in ALM Treasury operations and group transfer pricing. Concepts and techniques are illustrated with case studies and worked examples. Written in accessible style, this book is essential reading for market practitioners, bank regulators, and graduate students in banking and finance. Companion website features online access to software on applications described in the book, including a yield curve model, cubic spline spreadsheet calculator and CDO waterfall model.

Concepts and techniques are illustrated with case studies and worked examples. Written in accessible style, this book is essential reading for market practitioners, bank regulators and graduate students in banking and finance.